Marketing data quality can make or break your AI project. Many projects eventually fail to bring...

Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business...

Are you getting high click rates even though your digital campaigns are not performing as you...

Are you struggling to make attribution work for measuring campaign effectiveness? You're not...

Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are...

This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first...

Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour...

Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly...

Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...

The tough truth is that many companies are still driven by gut feeling or habit when it comes...

99,8% of companies are collecting data, but only 5% of them are generating significant...

QR codes are making a comeback. But how do they work? And how do you measure how they are being...