From Data Gaps to Data Gold: Achieving Marketing Mix Modeling Success

August 25, 2023

Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get a clearer picture of what's working and what's not. 

However, the success of MMM is dependent on the accessiblity and quality of your marketing data. Not addressing data gaps and standards can lead to innacurate results, increased costs and delayed insights. 

Join us for a webinar with Nikola Krunic, Media Analyst Lead at Saxo Bank, to find out how to make the data work harder for you and turn MMM into a success.

You'll learn how to: 

  • address marketing data gaps and silos to better understand how marketing channels interact with each other
  • maximize the use of your existing input data for trend and pattern analysis in MMM
  • implement data quality standards for a clearer picture of how marketing activities impact revenue
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