Marketing
Analytics
Track Smart, Win Big: The GA4 Campaign Playbook
Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are...
Marketing
AI-Ready Marketing Data: Get Powerful Campaign...
Marketing data quality can make or break your AI project. Many projects eventually fail to bring...
Marketing
Where Did My Campaign Click Go?
Are you getting high click rates even though your digital campaigns are not performing as you...
Marketing
Data-Driven Attribution: A Step-By-Step...
Are you struggling to make attribution work for measuring campaign effectiveness? You're not...
Marketing
Unlock the Power of Dynamic QR Codes
QR codes are making a comeback. But how do they work? And how do you measure how they are being...
Marketing
How to Get Better Marketing Data: With Andy...
Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing...
Marketing
Towards a Unified Marketing Data Model
The tough truth is that many companies are still driven by gut feeling or habit when it comes...
Analytics
How Campaign Data Anarchy Was Solved at UNSW
Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...
Analytics
Deep-Dive: Best Practices for Providing...
Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour...
Analytics
Deep-Dive: The Perfect Marketing Tracking Setup...
Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live...
Analytics
Deep-Dive: The Perfect Marketing Tracking Setup...
Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live...
Analytics
How to Turn Data Insights Into Action
99,8% of companies are collecting data, but only 5% of them are generating significant...