Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.

Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .

Agenda: 

• What is marketing data and why is it important

• Why and how to track campaigns in Google Analytics

• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders

*Forrester