Webinars
How to Get Better Marketing Data: With Andy Crestodina and Kasper Rasmussen
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Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.
Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .
Agenda:
• What is marketing data and why is it important
• Why and how to track campaigns in Google Analytics
• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders
*Forrester