The tough truth is that many companies are still driven by gut feeling or habit when it comes to their advertising investments.

Without a common data language for marketing, it is nearly impossible to understand the impact of creativity and digital campaigns on ROI, and optimize accordingly.

In this webinar, marketing activation expert Dan White and Accutics' Kristian Simonsen reveal how a unified marketing data model helps you improve marketing performance and ultimately make better marketing decisions.

 Why join: 

• Get the business benefits of using a unified marketing data model for organic and paid marketing
• Understand how creative impact varies from culture to culture
• Learn how to link creative, campaign activities, and channel performance to more accurate data sets
• Hear how global organizations leverage unified data models for strategic advantage and improved ROI