99,8% of companies are collecting data, but only 5% of them are generating significant business value from their data investments.

Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.

Agenda: 

• Data Collection & Preparation: how to increase task efficiency and build a solid data foundation

• Data Activation & Reporting: how to better interact with your marketing data and generate insights faster

• Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action