Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans.

In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data.

In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.   

Why join:

• get a better understanding of digital media buying and bot activity
• learn how to identify bot traffic on your website coming from campaigns
• find out how to optimize your advertising budgets by taking action on ineffective clicks