Webinars

Data-Driven Attribution: A Step-By-Step Framework to Measuring Campaign Effectiveness

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May 25, 2023

 

Are you struggling to make attribution work for measuring campaign effectiveness?

You're not alone. 

In this webinar, David Ellis - Founder & Managing Director at Station10, and Jimmy Felstead, Solution Architect at Accutics, will share a step-by-step framework to help you better assess how your paid media campaigns are performing and where to allocate your media budget. With the growing scale of marketing data and the potential of a cookieless future, the traditional multi-touch attribution models are getting difficult.

Join this webinar to:

  • Gain a deeper understanding of the current attribution challenges and trends in the market 
  • Get access to a framework that will help you make the most of the marketing data that you have
  • Learn how to apply a single-channel model to a multi-channel attribution environment

 

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