Campaign Tracking

Campaign Tracking

AI-Ready Marketing Data: Get Powerful Campaign...

114 views October 17, 2023

Marketing data quality can make or break your AI project. Many projects eventually fail to bring...

Campaign Tracking

How Campaign Data Anarchy Was Solved at UNSW

106 views April 19, 2023

Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...

Campaign Tracking

How to Build an Enterprise-Level Campaign Taxonomy

230 views May 24, 2022

Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business...

Campaign Tracking

Unlock the Power of Dynamic QR Codes

318 views April 27, 2022

QR codes are making a comeback. But how do they work? And how do you measure how they are being...

Campaign Tracking

Better marketing data in 2022 with Andy...

299 views January 12, 2022

Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing...