Webinars

Webinars

Track Smart, Win Big: The GA4 Campaign Playbook

44 views September 18, 2024

Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are...

Webinars

Adobe Summit 2024 Debrief: Putting Analytics...

117 views April 18, 2024

Do you want to take action on the latest analytics trends but don't know where to start? Be...

Webinars

Fun with Adobe Launch - The absolute BEST ways...

345 views February 22, 2024

Adobe Launch, aka Adobe Data Collection Tags, is not just the prime way to bring data into the...

Webinars

Fun with Derived Fields - Customer Journey...

389 views September 12, 2023

Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the...

Campaign Tracking

AI-Ready Marketing Data: Get Powerful Campaign...

204 views October 17, 2023

Marketing data quality can make or break your AI project. Many projects eventually fail to bring...

Data Quality

7 Key Metrics to Measure the Value of Analytics

171 views September 28, 2023

Do you want to get more out of your analytics? You're not alone. According to Marketing Week's...

Webinars

From Data Gaps to Data Gold: Achieving...

124 views August 24, 2023

Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly...

Webinars

Data-Driven Attribution: A Step-By-Step...

165 views May 17, 2023

Are you struggling to make attribution work for measuring campaign effectiveness? You're not...

Campaign Tracking

How Campaign Data Anarchy Was Solved at UNSW

780 views April 19, 2023

Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...

Webinars

Adobe Analytics Unlocked: Key Capabilities from...

218 views March 30, 2023

Do you want to create more business value with Adobe Analytics and reduce analytics complexity?...

Webinars

Adobe Summit 2023: Data Analytics Sessions You...

223 views March 02, 2023

With over 200 in-person sessions and hands-on labs across 11 tracks, the Adobe Summit...

Data Quality

Analytics Is Not An Island: How To Link Data to...

155 views January 19, 2023

Achieving success with analytics requires business context and clear common goals. That's how you...