Webinars

Webinars

Fun with Derived Fields - Customer Journey...

262 views September 12, 2023

Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the...

Campaign Tracking

AI-Ready Marketing Data: Get Powerful Campaign...

114 views October 17, 2023

Marketing data quality can make or break your AI project. Many projects eventually fail to bring...

Data Quality

7 Key Metrics to Measure the Value of Analytics

130 views September 28, 2023

Do you want to get more out of your analytics? You're not alone. According to Marketing Week's...

Webinars

From Data Gaps to Data Gold: Achieving...

92 views August 24, 2023

Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly...

Webinars

Data-Driven Attribution: A Step-By-Step...

128 views May 17, 2023

Are you struggling to make attribution work for measuring campaign effectiveness? You're not...

Campaign Tracking

How Campaign Data Anarchy Was Solved at UNSW

106 views April 19, 2023

Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...

Webinars

Adobe Analytics Unlocked: Key Capabilities from...

185 views March 30, 2023

Do you want to create more business value with Adobe Analytics and reduce analytics complexity?...

Webinars

Adobe Summit 2023: Data Analytics Sessions You...

188 views March 02, 2023

With over 200 in-person sessions and hands-on labs across 11 tracks, the Adobe Summit...

Data Quality

Analytics Is Not An Island: How To Link Data to...

125 views January 19, 2023

Achieving success with analytics requires business context and clear common goals. That's how you...

Data Quality

How Can Data Journalism Help You Trust Your...

82 views November 16, 2022

“Back it up with data” has become the common mantra, yet many of us don’t fully trust the data...

Webinars

The Missing Link: Why Is Your Digital Analytics...

179 views December 08, 2022

Companies have long understood that data is an essential differentiator for creating...

Webinars

Where Did My Campaign Click Go?

265 views October 26, 2022

Are you getting high click rates even though your digital campaigns are not performing as you...