How to Build an Enterprise-Level Campaign Taxonomy

74 views May 24, 2022

Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business...


Unlock the Power of Dynamic QR Codes

55 views April 27, 2022

QR codes are making a comeback. But how do they work? And how do you measure how they are being...


How to Turn Data Insights Into Action

110 views February 02, 2022

99,8% of companies are collecting data, but only 5% of them are generating significant...


Adobe Summit 2022 Wrap-Up: Key Analytics...

100 views March 23, 2022

+200 sessions on customer journey analytics, data management, marketing optimization, as well...


How To Scale Account-Based Marketing With Strategy

162 views January 12, 2022

Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing...