Webinars

Analytics

Track Smart, Win Big: An Optimized Dataflow...

36 views September 26, 2024

This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first...

Analytics

Track Smart, Win Big: The GA4 Campaign Playbook

66 views September 18, 2024

Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are...

Analytics

Adobe Summit 2024 Debrief: Putting Analytics...

132 views April 18, 2024

Do you want to take action on the latest analytics trends but don't know where to start? Be...

Analytics

Decoding the Future: Adobe Summit 2024...

110 views March 06, 2024

Feeling overwhelmed by the sheer volume of analytics workshops and sessions at the Adobe Summit...

Analytics

Fun with Adobe Launch - The absolute BEST ways...

372 views February 22, 2024

Adobe Launch, aka Adobe Data Collection Tags, is not just the prime way to bring data into the...

Analytics

Fun with Derived Fields - Customer Journey...

419 views September 12, 2023

Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the...

Marketing

AI-Ready Marketing Data: Get Powerful Campaign...

222 views October 17, 2023

Marketing data quality can make or break your AI project. Many projects eventually fail to bring...

Analytics

7 Key Metrics to Measure the Value of Analytics

183 views September 28, 2023

Do you want to get more out of your analytics? You're not alone. According to Marketing Week's...

Analytics

From Data Gaps to Data Gold: Achieving...

132 views August 24, 2023

Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly...

Marketing

Data-Driven Attribution: A Step-By-Step...

175 views May 17, 2023

Are you struggling to make attribution work for measuring campaign effectiveness? You're not...

Analytics

How Campaign Data Anarchy Was Solved at UNSW

880 views April 19, 2023

Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...

Analytics

Adobe Analytics Unlocked: Key Capabilities from...

231 views March 30, 2023

Do you want to create more business value with Adobe Analytics and reduce analytics complexity?...