Webinars
Webinars
Track Smart, Win Big: The GA4 Campaign Playbook
Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are...
Webinars
Adobe Summit 2024 Debrief: Putting Analytics...
Do you want to take action on the latest analytics trends but don't know where to start? Be...
Webinars
Fun with Adobe Launch - The absolute BEST ways...
Adobe Launch, aka Adobe Data Collection Tags, is not just the prime way to bring data into the...
Webinars
Fun with Derived Fields - Customer Journey...
Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the...
Campaign Tracking
AI-Ready Marketing Data: Get Powerful Campaign...
Marketing data quality can make or break your AI project. Many projects eventually fail to bring...
Data Quality
7 Key Metrics to Measure the Value of Analytics
Do you want to get more out of your analytics? You're not alone. According to Marketing Week's...
Webinars
From Data Gaps to Data Gold: Achieving...
Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly...
Webinars
Data-Driven Attribution: A Step-By-Step...
Are you struggling to make attribution work for measuring campaign effectiveness? You're not...
Campaign Tracking
How Campaign Data Anarchy Was Solved at UNSW
Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...
Webinars
Adobe Analytics Unlocked: Key Capabilities from...
Do you want to create more business value with Adobe Analytics and reduce analytics complexity?...
Webinars
Adobe Summit 2023: Data Analytics Sessions You...
With over 200 in-person sessions and hands-on labs across 11 tracks, the Adobe Summit...
Data Quality
Analytics Is Not An Island: How To Link Data to...
Achieving success with analytics requires business context and clear common goals. That's how you...