Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department.

But how do you know if your analytics is actually working? How do you measure its value?

Ibrahim Elawadi, Global Director of Marketing Analytics at Philips, is here to help you better grasp the value of analytics through a step-by-step framework for a clearer understanding of how it drives business outcomes.

In this session, you will learn how to:

• identify the right metrics to measure
• connect analytics outcomes with strategic goals in marketing
• get higher quality insights from your analytics team and marketing data