Webinars
Webinars
The Missing Link: Why Is Your Digital Analytics...
Companies have long understood that data is an essential differentiator for creating...
Webinars
Where Did My Campaign Click Go?
Are you getting high click rates even though your digital campaigns are not performing as you...
Data Quality
How to Prepare Your Data Collection...
One thing the recession has taught us is that it's hard to compensate for the lack of...
Webinars
Towards a Unified Marketing Data Model
The tough truth is that many companies are still driven by gut feeling or habit when it comes...
Campaign Tracking
How to Build an Enterprise-Level Campaign Taxonomy
Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business...
Campaign Tracking
Unlock the Power of Dynamic QR Codes
QR codes are making a comeback. But how do they work? And how do you measure how they are being...
Data Quality
How to Turn Data Insights Into Action
99,8% of companies are collecting data, but only 5% of them are generating significant...
Webinars
Adobe Summit 2022 Wrap-Up: Key Analytics...
+200 sessions on customer journey analytics, data management, marketing optimization, as well...
Campaign Tracking
Better marketing data in 2022 with Andy...
Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing...