Webinars

How to Prepare Your Data Collection Architecture for GA4

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September 29, 2022

 

One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money. 

 

This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth.

 

Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to: 

  • Define and prepare the data collection infrastructure for your GA4 migration
  • Tap into the true potential of GA4 by activating its new tracking features 
  • Identify and avoid potential data quality issues that can affect your future GA4 reports
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