One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money. 

This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth.

Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to: 

• Define and prepare the data collection infrastructure for your GA4 migration
• Tap into the true potential of GA4 by activating its new tracking features 
• Identify and avoid potential data quality issues that can affect your future GA4 reports