Analytics Is Not An Island: How To Link Data to Business Outcomes

January 19, 2023 webinars

Achieving success with analytics requires business context and clear common goals. That's how you create impact. 

But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations? 

In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business.


Join us live to find out how to: 

  • uncover the context behind the data to make a better case for analytics
  • measure value of analytics and increase collaboration with stakeholders
  • navigate the analytics shift from support to business-critical function
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