Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are...

Marketing data quality can make or break your AI project. Many projects eventually fail to bring...

Are you getting high click rates even though your digital campaigns are not performing as you...

Are you struggling to make attribution work for measuring campaign effectiveness? You're not...

QR codes are making a comeback. But how do they work? And how do you measure how they are being...

Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing...

The tough truth is that many companies are still driven by gut feeling or habit when it comes...

Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...

Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour...

Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live...

Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live...

99,8% of companies are collecting data, but only 5% of them are generating significant...