Webinars
Analytics
Track Smart, Win Big: An Optimized Dataflow...
This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first...
Analytics
Track Smart, Win Big: The GA4 Campaign Playbook
Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are...
Analytics
Adobe Summit 2024 Debrief: Putting Analytics...
Do you want to take action on the latest analytics trends but don't know where to start? Be...
Analytics
Decoding the Future: Adobe Summit 2024...
Feeling overwhelmed by the sheer volume of analytics workshops and sessions at the Adobe Summit...
Analytics
Fun with Adobe Launch - The absolute BEST ways...
Adobe Launch, aka Adobe Data Collection Tags, is not just the prime way to bring data into the...
Analytics
Fun with Derived Fields - Customer Journey...
Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the...
Marketing
AI-Ready Marketing Data: Get Powerful Campaign...
Marketing data quality can make or break your AI project. Many projects eventually fail to bring...
Analytics
7 Key Metrics to Measure the Value of Analytics
Do you want to get more out of your analytics? You're not alone. According to Marketing Week's...
Analytics
From Data Gaps to Data Gold: Achieving...
Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly...
Marketing
Data-Driven Attribution: A Step-By-Step...
Are you struggling to make attribution work for measuring campaign effectiveness? You're not...
Analytics
How Campaign Data Anarchy Was Solved at UNSW
Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...
Analytics
Adobe Analytics Unlocked: Key Capabilities from...
Do you want to create more business value with Adobe Analytics and reduce analytics complexity?...