Tagged with data quality
Analytics
7 Key Metrics to Measure the Value of Analytics
Do you want to get more out of your analytics? You're not alone. According to Marketing Week's...
Analytics
How Campaign Data Anarchy Was Solved at UNSW
Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...
Analytics
Analytics Is Not An Island: How To Link Data to...
Achieving success with analytics requires business context and clear common goals. That's how you...
Marketing
How Can Data Journalism Help You Trust Your...
“Back it up with data” has become the common mantra, yet many of us don’t fully trust the data...
Marketing
Where Did My Campaign Click Go?
Are you getting high click rates even though your digital campaigns are not performing as you...