It's very important,
especially if you want to be in a place
where you you kind of.
Are part of this whole data
driven decision making process.
We can't in this day,
there's no way you can make your
decision based just on assumptions,
on trends. You actually need to know your
customers. You need to be transparent
about everything that does have to do
with data and with
insights. So trust is very important
and they're all color correlated,
basically.
