Naming

Analytics

Track Smart, Win Big: An Optimized Dataflow...

148 views September 26, 2024

This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first...

Analytics

How Campaign Data Anarchy Was Solved at UNSW

23,011 views April 19, 2023

Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...

Marketing

Where Did My Campaign Click Go?

516 views October 26, 2022

Are you getting high click rates even though your digital campaigns are not performing as you...

Marketing

How to Build an Enterprise-Level Campaign Taxonomy

437 views May 24, 2022

Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business...

Marketing

How to Get Better Marketing Data: With Andy...

850 views January 12, 2022

Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing...