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MeasureCamp CPH 2022 Aftermovie
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My main takeaway from Measure Camp this year has obviously been, that everybody has the ability to just meet in person again. I guess that's something that everybody has been really hungry for. I saw the same thing in Amsterdam is now reflected in Copenhagen, looking forward to see that in Berlin probably. And then obviously from a technical perspective, Google analytics 4 is probably dominating the space. I've seen at least 10 talks on the board discussing how to use that, how to leverage that. So it definitely is the biggest topic I would say currently. Measure Camp Copenhagen is amazing, the team that organized the event did a terrific job, the food is great, the drinks are great, but the sessions are amazing. I watched Simo, I watched Mark, I watched Krista and all these amazing people that came here. It's a beautiful community. I really think that the measure community where the data analytics community is probably the healthiest one and I know because I'm also in the marketing and product communities and this one is very different. People are humble, people are eager to help you learn and no one ostracizes you if you have any questions or you say dumb, sh*t like myself. I say a lot of dumb sh*t sometimes. I think what I like the most is that it's an unconference so that it's very informal, that it doesn't have a fixed agenda, that is also focus mainly on the community, not so much about selling a product or going for, you know, a specific direction where the industry is going, but more like to share the knowledge and to be absolutely free about it. I think the best thing about Measure Camp that is very unpredictable, like you don't know what's coming and it's to some degree it's a competition, but at the same time it's really a showcase of the best of the, that we have in the industry, people here really prioritized sharing and it's a very special group feeling that I really enjoy. So my my takeaway was is really about sharing that knowledge with everyone. I haven't joined all the sessions yet, but I think so far it has been really interesting mix of technical strategy, food for thought When you get an area of subject matter where people are willing to travel across europe to spend a Saturday, not even getting a day off work to talk about digital analytics, then you get a certain caliber of people here. You get the nerds that know what they're doing and that cares and I think that is the most beautiful thing about Measure Camp. and its people who cares there, there is not a non qualified conversation in the room. So even though people do not take the mic, they could and then you can talk to everybody and we all share a certain love, it would be like the golden retriever club of europe meeting up, right. I was just saying we were in Tivoli yesterday, that's why my voice is gone all crocky. So we're on the theme park rides, they're amazing experience. So I love Copenhagen and Denmark and the people here are so friendly, so it's been a really cool event, sort of checking out both Measure Camp and Copenhagen. So thank you for letting me attend this event.