I mean, none of our many clients are using the same taxonomy and for a good reason because taxonomy is always business driven, right? It's always according to the business and what you want to measure on your KPIs. I mean, all these things here. But there are some similarities. There are some trending items that we can see appearing in here. So it's just to give people, give peers an idea of what you could include in a taxonomy and giving you some, you know, say, initial ideas to include at least. I mean, obviously what you saw before, Jimmy, on the other slide, I mean, what you know, I mean, we have to channel, we have to source. These things are likely something that you always would like to have in place. You want to see, was it search, paid search? Was it some social display that drove to traffic and what vendor or what source was actually delivering the traffic from? Could be Facebook, could be Google, could be, I mean, campaign manager and so on. But then we're starting into more of our, of a breakdown. I would say. Locales is something we see more and more often, especially for multinational companies that are going across markets. You want to have the country, you want to have the different languages, likely that the campaign content is served and shots that you can optimize towards it. I mean, if you have our multi-country, multi-language country, I mean, of course you can create content in both languages, but if the one, I mean, if you could focus your efforts on one, it would likely be easier for you. And if that's also the one that converts to best, I mean, there might be a gain in, actually taking all the efforts and putting into that specific language in there. Then we have another group and that's, I mean, a bit more top part, but I mean, a funnel could make sense for the campaign. I mean, at what funnel are we targeting our audience? Same thing for the strategy part. I mean, is it a prospecting or is it a retargeting campaign that we're running? And are we actually hitting the right segment with our clients? So one thing is, is to activate your activity through our segment within the media buying platform. But I mean, is it the actual, is it the right users that we're getting within the next segment? And we can, we can track the, the, the intensive, the incentive with the campaign here. So what strategy were we meant to target in this one here? The same thing for the objective part. And this, I think this is quite interesting actually, because it pays down to what, what would you want to do with this campaign here? I mean, obviously I don't think anyone would like to launch a campaign or are launching a campaign without having a goal in mind. I mean, why would we do that? So is it for brand awareness that we're creating this? I mean, then we're of course going to have a lot of top funnel engagement and all this, but I mean, if it's for conversions, I mean, that, that's the upset part of the funnel, right? You want to take people all the way through. So having this as a part of your marketing or campaign taxonomy will allow you to do, I mean, better reports on, on what was the actual project. What was the purpose of the campaign here? And did we actually get to the goal here or do we need to change something? Was it the wrong segment? Was it the wrong creative? Was it the wrong placement? Was it, I mean, that's lots of stuff that we can work with here and trying to optimize our activity. Dates. We see that more and more often. Launch dates are, I think, particularly interesting because if you have a launch date for a campaign within the tracking, you can actually start seeing from, if it was launching the 1st of March and you're actually seeing the conversion or the signups or any other events that you're tracking for conversion tracking happens one, two, three, four weeks in advance, you can actually tie it back to the original launch date of this campaign here. And so in general, when we launch campaigns, when we expect that our conversion, at least our objectives happens on our, on our page landing page. This is,