Webinar
Where Did My Campaign Click Go?
On-demand
Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans.
In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data.
In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.
Why join:
- get a better understanding of digital media buying and bot activity
- learn how to identify bot traffic on your website coming from campaigns
- find out how to optimize your advertising budgets by taking action on ineffective clicks
Dr. Augustine Fou
Dr. Augustine Fou has been on the front lines of digital marketing for 25 years, studying and documenting the nexus of cybercrime and ad fraud. He was the former Group Chief Digital Officer of Omnicom's Healthcare Consultancy Group. As an investigator, he assists government and regulatory bodies; as a consultant he helps clients strengthen cybersecurity, and mitigate threats and risks, including the flow of ad dollars that fund further criminal activity.
Kasper Rasmussen
Kasper specializes in campaign data governance. He has assisted +70 global companies (e.g., Novo Nordisk and Unilever) with establishing campaign taxonomy and naming convention standards for better data quality. This has given him unique insights into bridging the gap between marketing, data analysis, and the business.
Kristian Simonsen
Kristian has experience from successful startups like Trustpilot, Falcon.io, and Templafy. Kristian was part of building the sales teams and the processes leading to extreme growth. Kristian now heads the sales team at Accutics.