What analytics trends should we pay attention to? There is so much going on. I honestly feel like we're coming into a new era of of analytics topics that are worth paying attention to and focusing on. AI is a big one. I think it kind of had it's had its little dip in in terms of the the hype cycle. And now it's it's starting to maybe, you know, really achieve its promise. So that's certainly one that I think of. I also think, self-service . We've never no one has ever really found the formula for self-service analytics or self-service dashboards. And you can do some limited things there. And then there's advanced analytics. But there's there's an area in the middle that's really important to having everyone in the organization really focused on the customer experience. And I think that's going to be a big area of focus as well.