Yeah, it's going to be interesting to see what happens with digital analytics when we're talking janitor A I and other things like that. I think that these tools that we built, which are really powerful are going to become easier to use through different generative a processes and things. And I think it just speaks more to some of the things that we've talked about, which are you trustworthy data going in? You need as your data sources across the business so that they can really touch you see the impact across and that way you can pull people in that have responsibilities across your organization that don't necessarily deal with data that often or deal with different types of data. You need to see everyone come together that deal with that customer experience. And I think it's going to get easier to do that in the upcoming years based on some of the trends that we're seeing and generate of A I and other stuff that we're building too that just make analysis workspace a better tool.