Tough truth would be that there is a lot of politics involved in the choice of marketing technology tools. And you know, investing a lot of time as a web analyst or a digital analytics specialist, whatever we want to call it, and getting to know how different systems work is actually an edge in those conversations. Not to become too political, you need to have an understanding of how you know, different vendor system actually work and have some practical experience. So, I would encourage my team to explore, you know, different features within different setups, so that they can become subject matter experts in actually what we need to focus on going forward in terms of the selection of tools.