it's actually from one of our enterprise clients that on a global rollout, the goal was to have as smart, as much structure as possible across all the markets and but that's the thing here, the markets are kind of a locally run, so they do have some market deviations from the global taxonomy have something that needs to report on each single market also because of the agencies they're running within the market and and other requirements that they do have. So the the end goal here turned out that we have a global taxonomy in place, really tried and worked a lot to get as much as possible funneled into this global taxonomy, taking into account lots of inputs for individual markets. We have many different sessions with each market, different channels for the markets and so on, taking all that knowledge, all that feedback we got from them and put it in and seeing if we could streamline that in some way. I mean that there was some terminology difference this year, So something that was regarded as a in one market was actually the same as something that was regarded as B and C, and D. In other markets. Trying to put that into our streamlined context, and we're right at a global taxonomy. And so this global taxonomy is rolled out to all the markets, everybody are at least using this global setup that we have, then we do have these market localizations, so we have the localization of I think it's it's up to 20% so that's the highest description, see, I would say, oh the highest addition to the global one that we see. Um But you can see here and this is just some example I have included here so that the U. K. Might be 50% localized. It actually means that they have 15% on top of the global one that are specifically to the UK Us 20% France, 5% and so on. It just means that for all the markets running around 5050 plus markets here They have a base of at least 80% of their campaign tracking here or the elements they're tracking on are consistent across all the markets. And it gives them very good insights and room for first of all reporting but also for comparison between what works with the markets and optimization across the markets. And it definitely took some time. But it I think it will be very rarely seen that you can make one Saxon army that will be the same across all channels, all markets, all brands, all collaborators. Um Of course it it I'm not even sure if it would be ideal because it will also mean that you'll potentially leave out some detailed information that would be valuable for a single song but as close as you can get but still take into account and facts are in these small minor discrepancies or discrepancies but kind of say modifications to the market to the brands to to to the usual essentially I think the