Uh Yeah, so uh big trend, you know, again, Jen A I is crazy. Like, it's so fun. It's so fun to see the innovation that's happening there. And I'm excited to see where our industry takes us over the next few years. I feel like just our entire market has been changing so much in the last year that it's like the Mark Tech stack is completely reinventing itself right now and it's really fun to watch and I'm excited to be kind of like a part of that.