OK, I'll look which one do you want? I'll look at you. The biggest trends that I've seen in this summit are two things. First one: generative AI is crazy. Like it's amazing to see all the cool innovation that's happening there. You saw it today, Firefly with the new image generation, how that can really speed up workflows. We're looking at AI in all sorts of different ways for our product and it's really exciting. I love the way that we think about it as more of like a Jarvis from Iron Man instead of like a, you know, Skynet from Terminator or something, right? It's really here to help supplement and make workflows faster and easier. So, that's number one. Number two: collaboration with teams, big big thing. So making it easier for product managers, marketing teams to work together, content managers. Making these workflows operationalized and seamless between the different steps of creating content publishing it, monetizing it, analyzing it, measuring it like that has to be easier. And so that's definitely the second big thing I've seen this Summit.