Data Leaders Series
Travis Sabin on Trends in Analytics
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So I think the biggest trend beyond the ones that are kind of coming out of the summit with AI and collaboration really just get back to It's been a trend for a while. But I think it's picking up speed now which is data democratization and the amount of individuals in an organization who want to get their hands on data and who they want to use that data themselves to take action to drive their business, to drive revenue, whatever metrics that they're tracking, we're finding more and more types of people wanting to come in and look at their data within Adobe. And so making all types of users successful is really, really important in making sure you can get data out into the hands of those people where they are, whether it be executives or front line workers. I think that's really really critical. So for us that's making our tools easier to use for a number of people, make it easy to share and collaborate. So those kinds of things when it comes to data democratization are a real big trend. I think that it's been around, like I said for a while, but I think it's gaining more and more momentum and that's one that I think is going to be pushing us forward in the next few years.