Should I back off and stuff so I can be more formal, official looking. And how about our in-house video studio at the Summit here? I'd probably say 2. One obviously is, which is a more macro trend in terms of AI components. And I'm sure that's been a common theme that you've heard from a lot of people, which is a really important aspect for us in Adobe Analytics. So that's a big one. The other one I think is just a move towards collaboration and strengthening the power of teams and making sure that whatever you're doing, wherever you're working, you can coordinate, your finding, your insights with other people that you're working with.