Webinar

Track Smart, Win Big: The GA4 Campaign Playbook

On-demand

Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*. 

We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!

TOPICS:
- Campaign tracking in your 2024 Google setup
- Ensuring marketing impact: ROI and economic considerations
- How to get data where it belongs
- Steens Personal Insights and Recommendations

To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action. 

*Source: Forbes: Data Analytics Marathon

Kristian Simonsen

Head of Sales, Accutics

Kristian has experience from successful startups like Trustpilot, Falcon.io, and Templafy. Kristian was part of building the sales teams and the processes leading to extreme growth. Kristian heads the sales team at Accutics and will be moderating this discussion.

Steen Rasmussen

Director & Board Member, IIH Nordic

Steen Rasmussen is a recognized web analytics evangelist and international speaker acknowledged for his deep understanding of digital analytics, Google Analytics, and digital persuasion.