Webinar
Track Smart, Win Big: An Optimized Dataflow into GA & Big Query
On-demand
This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.
We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query.
Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition.
TOPICS:
- Intro to how data flow into GA4 and Big Query.
- A look into Data strams Vs Sampled data
- Naming data efficiently between campaign platforms, GA and Big Query?
- The Power of complete and unified data (Use Case)
To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup.
Sebastian Bach
Kasper Rasmussen
Kasper specializes in campaign data governance. He has assisted +70 global companies (e.g., Novo Nordisk and Unilever) with establishing campaign taxonomy and naming convention standards for better data quality. This has given him unique insights into bridging the gap between marketing, data analysis, and the business.
Casper Noreen Frid
Casper is a Copenhagen-based digital strategist, and VP of Growth Marketing at Accutics.