Hi everyone and welcome. Thank you for joining our webinar today. We're so happy to have the second of our sessions this quarter with the Acutics Advantage feature update. So I'm really happy to be joined today with Sam, my co-host. But first a bit about myself. So my name is Juliana and I'll be your host for our webinar. Today, I'll bring the focus from different customer perspectives and product updates that we could talk about how to help you work faster, improve campaign data quality and get the most value from Acutics. So I'll just give Sam a moment to introduce himself for this for the rest of the webinar. Sam Ben- I think we had a bit of a technical difficulty, so I will actually introduce you until we get that fixed. So I hope I do a good job of it. Sam is a solutions architect at the Acutics team. He works with a lot of our customers globally. So many of you who are joining us today have a lot of Sam's work directly with Sam, or had the pleasure and other support as well. So really happy to have Sam on board. He will get his voice back in just a few seconds. So let me kick us off for today. So we'll start today's webinar by setting the scene on why data quality matters more than ever, and who we are for any who are new to Acutics. Sam Ben- Then we'll have a look at our top features that are already live, the newest features from this quarter, and then move into our upcoming releases before we dive into use cases and demos to showcase these in more depth. Sam Ben- We're really excited today also to showcase how these platform features work and how to get the most for your setup. Sam Ben- Because ultimately, we are people who are very passionate about taxonomy and making sure that you have the use cases you need. Sam Ben- And finally, regardless of your analytics platform, this session is for you. But in the last five minutes for those using Adobe, we'll end with some information about the upcoming Saint migration and how to prepare your setup with our special guest, Jimmy. Sam Ben- So before we get started, just a bit of housekeeping. We are very happy to be asked questions. Feel free to post your questions in the question box on the right of your screen throughout the session. Sam Ben- Please be aware they will only be visible to us. And if we don't have time to answer a question in the session, we will make sure to send you an email response. We look forward to taking them on. Sam Ben- So a bit about Acutics for anyone who is newer to our platform or joining for the first time today. Sam Ben- But at Acutics, we work globally across industries to make sure that organizations have the foundation needed for marketing impact. Sam Ben- So what does that mean? That means that we can define and enforce naming, tracking, and taxonomy rules. Sam Ben- That we validate compliance and data integrity before data enters your downstream systems, which is especially important as you move into an AI foundation. Sam Ben- And through our platform, we set the foundation for greater scalability and operational efficiency and excellence through our position in your MarTech infrastructure. Sam Ben- And that's why we made this webinar series. Sam Ben- We want to create a space to share product updates, practical guidance, and insights that can help you as marketers, analysts, and your operations teams to actually address these challenges. Sam Ben- So I will now throw it over to Sam to just talk about why trusted data is the foundation for everything that follows, because that sets the precedent for all of the updates that we've made in the first half of this year. Sam Ben- I think we might still have a mute issue. Sam Ben- So I will tell you why trusted foundation is the important. Sam Ben- So essentially, at Acutics, we want to be the foundation. Sam Ben- So we have two parts of our tool. Sam Ben- We have standardized and we have validate. Sam Ben- A trusted campaign means that you have the foundation that means you can report with confidence and optimize efficiently. Sam Ben- So we act as that foundational element that means that when you have a standardized setup across your channels, teams, and markets, you can ensure that your reporting is up to date. Sam Ben- You can activate AI projects or advanced analytics much more efficiently and optimize your campaigns so that everything ties together clearly. Sam Ben- We also talk a lot about the concept of gold in, gold out from a marketing perspective. Sam Ben- So the data that you put in needs to be as efficient as possible so that your AI outputs are as strong as possible. Sam Ben- And that's kind of what makes it extremely important when it comes to the features that we've released. Sam Ben- So enough talking about why trusted data is important, because I think we all know that. Sam Ben- Let's talk about what is coming up on the releases from the first half of 2026. Sam Ben- So across our latest releases, we focused on four key tracks. Sam Ben- We have features like Acutix AI, SmartFix, and updates within bulk create that are all designed to reduce repetitive work and improve time to launch and make sure that your campaigns go faster or go live faster with fewer errors. Sam Ben- We'll explore these in more depth in the next section. Sam Ben- We've made a lot of updates, as you can see. Sam Ben- Second, we have our connected campaign data, which is about keeping the setup aligned across channels, markets, and teams. Sam Ben- With two-way sync with our new bi-directional media capabilities, starting with CM360 that we released in Q2, we also have the upcoming Acutix MCP expansion to prepare for agentic workflows. Sam Ben- So with these flows, we're making it much easier to make sure that campaign data is moving consistently across your platforms and ultimately your reporting. Sam Ben- Because the cleaner and more connected your campaign data is, the easier it becomes to attribute spend, compare performance, and better optimize your decisions. Sam Ben- So that's why I personally am really excited to walk through our MCP update with you. Sam Ben- But now I can also ask Sam what he is most excited about, which might be the same as me. Sam Ben- Yes, and my microphone is working now so everyone can hear me, which is great. Sam Ben- So two of my favorite features that we have coming up, well, one day we have coming up and one that we already have live, copy and paste, which you can do in bulk create. Sam Ben- So this is one that we've used a lot with clients. Sam Ben- Essentially helps you just copy and paste from Excel files straight into Acutix and you can actually copy an entire column and just paste it straight in. Sam Ben- So it's really handy to have if you're working with Excel sheets. Sam Ben- The MCP that is obviously the one I'm most excited about. Sam Ben- We've already been using it internally and we're now having a bigger, broader general release. Sam Ben- Very excited for everyone to see how we're going to be using that. Sam Ben- Yes, yes. Sam Ben- So that will be more towards the end of our session, I think one of our biggest updates. Sam Ben- Besides these two, we have some on the optimization side as well. Sam Ben- So we have a performance intelligence track to help teams understand what's working to optimize campaigns as efficiently as possible. Sam Ben- So these are also features that have been released within Acutix standardized, like short URL reporting and cost calculations. Sam Ben- And the objective here really is to make sure that we have a streamlined setup. Sam Ben- And those who are starting to investigate short URLs as well or connecting online and offline activities, this section will be for you. Sam Ben- Yeah. Sam Ben- And just as well to say for sure. Sam Ben- Yeah, just jumping in. Sam Ben- We've also found with clients like short URL reporting inside Acutix is actually very good just to test if URLs are working correctly as soon as you create them. Sam Ben- Sometimes clients will only realize that a URL might not be working once they've put it into a campaign or in an ad platform. Sam Ben- But actually just creating a URL and then testing it straight away. Sam Ben- And when you do that in Acutix, it will show up within a minute once you've actually clicked on a URL and gone to a page. Sam Ben- So we found it really handy just to do some like quick QA testing for URLs. Sam Ben- Yes, exactly. Sam Ben- Exactly. Sam Ben- That is probably besides MCP is my favorite functionality, which you'll hear more about when I talk about it in more depth. Sam Ben- Also from a product marketing perspective, that is just amazing to have. Sam Ben- And we finally from this overview before we show you the actual demos, we have our Acutix Validate functionality. Sam Ben- And here we are moving towards a 360 degree validation to make sure that you can catch issues earlier across landing pages, tracking and your media integrations, all before it impacts your campaign launch. Sam Ben- Because you spend so much time as marketers making sure that you have amazing content to send out. Sam Ben- And we want to make sure that you have a strong foundation to go out with that content. Sam Ben- So from here on, let's have a look at what features we can showcase first, starting with our workflow acceleration functionality. Sam Ben- Yes. Sam Ben- Okay. Sam Ben- So this is actually showing Acutix AI. Sam Ben- And the first version of this is with bulk create. Sam Ben- So this is when you need to create something in bulk. Sam Ben- With our AI, you can actually prompt it and say, okay, I need to create a campaign that has 20 different links and it needs to have these different options for the region, the products, the countries. Sam Ben- And it will look at your configuration and look at your taxonomy in your account. Sam Ben- And then it will start to generate the, you can see on the screen, it will generate a preview of what those records would look like if they were built out. Sam Ben- You can say, yep, that's fine. Sam Ben- Please build those in the table. Sam Ben- It won't create the records for you. Sam Ben- We made a decision that we shouldn't have the AI actively create something for you. Sam Ben- What it does is it will load it into the table and then you can check it before it's actually published. Sam Ben- And the obviously with when you're when you have a campaign brief, you can also take all the information from a brief put that into the prompts. Sam Ben- Sometimes not all the information is there. Sam Ben- So you need to actually go in and check any fields that could be missing information. Sam Ben- Maybe something was chosen incorrectly, you can just update that straight away. Sam Ben- And we found the clients find this really useful when they just need to build everything out quickly. Sam Ben- You can save as a draft and then send it to a colleague for them to check. Sam Ben- So it's been really useful so far and it cuts down the amount of time it takes to create, Sam Ben- You know, 10 links, 100 links. Sam Ben- It could be creating CIDs or different campaign codes, whatever it is that you're creating in Acutix. Sam Ben- You can do it with the AI in bulk. Sam Ben- And now, yes, for our next feature. Sam Ben- Okay, so this is a feature we have called Smart Fix. Sam Ben- Again, it's inside the bulk create. Sam Ben- What this will do is, so we have an option where you can import a file into Sam Ben- Standardize and you can have all the information that you need to build out Sam Ben- Campaign names for URLs, anything like that. Sam Ben- Sometimes in Excel sheets or different files, there can be something named wrong. Sam Ben- Maybe it's the region or a country. Sam Ben- If that field is a dropdown, so you have a list of countries that you sell into, Sam Ben- Smart Fix will actually find the ones which are labeled incorrectly and then it will Sam Ben- Suggest an edit that you can make to make sure the correct one is chosen. Sam Ben- So the example that was on the screen was Europe. Sam Ben- If someone accidentally put to use in Europe, then it would find the closest match to Sam Ben- That one and then recommend it as a fix. Sam Ben- And then it will, you can do that in bulk. Sam Ben- You could just select every row and it will update all of those. Sam Ben- And for our next, Sam Ben- For next, we also have some bulk create, as you can tell, Sam Ben- is something that we have been building a lot into and we found that clients are using it a lot. Sam Ben- But there are still some who haven't used it before. Sam Ben- So what we have now is a short introductory guide. Sam Ben- When you first go into bulk create, if you haven't used it before, Sam Ben- You'll now see a guide that will show you the right way to use it. Sam Ben- And this is partly because there's a lot of features we're building into it, Sam Ben- which aren't naturally seen from the beginning. Sam Ben- There's different copy and paste features. Sam Ben- Sometimes people don't read knowledge bases and help articles. Sam Ben- We know that. Sam Ben- So the guide will give you an idea of the first steps you could take to really Sam Ben- to really use it. Sam Ben- Now on the screen, you can see my favorite, Sam Ben- One of my favorite features, which is the copy and paste. Sam Ben- So this essentially is copy and pasting from another spreadsheet document. Sam Ben- You can literally copy an entire row and then just paste it straight into Sam Ben- into the standardized. Sam Ben- And you can do this as many times as you like. Sam Ben- You can just keep copying and pasting. Sam Ben- We know some clients still have Excel files that they'll share internally or through Sam Ben- emails or teams and slack, things like that. Sam Ben- So this is a way that you can actually just copy everything and then just paste it Sam Ben- straight in. Sam Ben- And naturally, standardized will find if any of those values have been put in incorrectly, Sam Ben- You can choose to just correct them as soon as you do that. Sam Ben- Next feature, we're moving on. Sam Ben- Okay, so we've got a lot of features. Sam Ben- I guess we're trying to get through all of them. Sam Ben- So next, this is quite a large feature for us. Sam Ben- This is a two-way sync with CM360. Sam Ben- This is actually the first native two-way sync we've actually built. Sam Ben- So what we actually do for this is we connect directly to a client's CM360 account. Sam Ben- We can pull in all of the campaigns, the placements, the ad names, everything that's being used live in an account for CM360. Sam Ben- We can then, once those have been pulled in, if we find that there's a campaign name, Sam Ben- for example, that hasn't been created in Acutics or it's not with the right taxonomy, Sam Ben- the right standards, you can update it in Acutics and then send that back into CM360. Sam Ben- We originally thought it could be good to have a one-way sync where we're just Sam Ben- sending information into CM360, but this gives complete control because the campaign, Sam Ben- the campaigns aren't created in Acutics. Sam Ben- We don't handle any of that. Sam Ben- All we do is we pull in all of the naming information for all those campaigns, Sam Ben- And then we check it against the taxonomy in the account. Sam Ben- And then they can be corrected in Acutics and then sent back into CM360. Sam Ben- And this can be done in bulk. Sam Ben- We've got some clients that have hundreds of campaigns, thousands and across Sam Ben- lots of different advertisers in CM360. Sam Ben- And it's a really good way to make sure that everything you do Sam Ben- in CM360 and campaign manager is compliant with the taxonomy and with the naming convention Sam Ben- that's set in your account. Sam Ben- And we've gone through the right authentication. Sam Ben- You authenticate with your Google login, with your campaign manager login. Sam Ben- It keeps all of that authentication intact. Sam Ben- Yes. Sam Ben- And that is our two-way sync for CM360. Sam Ben- Yes, that is a huge feature and one that we'll be coming out with even more integrations Sam Ben- because it's so powerful that you don't have to worry about syncing back on that data. Sam Ben- And that you have that updated workflow and connected data to actually work with so that Sam Ben- you're sure that the data you're feeding into CM360 and vice versa is updated. Sam Ben- So we're really excited about that one. Sam Ben- We're really excited about the upcoming meta release. Sam Ben- And now I'll spend a little bit of time on the Sam Ben- Backwithin standardized as well, same as with CM360, our short URL reporting. Sam Ben- So I want to start this with briefly talking about why short URLs are so important. Sam Ben- Essentially, they can turn every campaign link into a measurable brand touch point if used effectively. And we have them in Acutics to tie that setup into your overall taxonomy, Sam Ben- Which makes it even more powerful. I actually personally use them all the time Sam Ben- Because they make links cleaner and easier to use and more consistent for our events. Sam Ben- So when I'm printing flyers, I can use short URLs to generate QR codes that are flexible and Sam Ben- And a lot of my clients use them on different channels like social, email, print, Sam Ben- Even packaging physically printed on the products and in retail. And when you have these Sam Ben- Short URLs branded to your organization, they're more trustworthy. And of course, then on Sam Ben- Brand instead of a random string of numbers. So in Acutics, when you tie that into QR codes, Sam Ben- You can change that end destination, as I just mentioned, and make sure that you have a Sam Ben- Strong touch point both offline and online set in your taxonomy. And that's why I love these. It Sam Ben- Just really helps to link your activation and your performance reporting. Sam Ben- And that's why I'm even more excited that we have short URL reporting. As you can see on screen, Sam Ben- Here is our short URL reporting in action. So once you've generated a short URL, Sam Ben- You can see the click reporting in a lot of detail. So that could be for the locations, Sam Ben- That could be the source, and you get this insight right away. And this is really helpful Sam Ben- For those already using short URLs. If you have a short URL license with us today, Sam Ben- You can already activate this. Just reach out to your internal product owner or account manager Sam Ben- For activation. Otherwise, as you can tell, we're always happy to talk more about short URLs. Sam Ben- And we also have a lot of blog posts on this topic. Sam Ben- Moving on to the last of this performance intelligence update, we have new cost calculations Sam Ben- in standardized. So as you can see on the screen, we have a new functionality built into Sam Ben- standardized. It could be with media cost, it could be with any cost calculation. But essentially, Sam Ben- Instead of managing costs in spreadsheets, you can now move that directly into our platform, Sam Ben- Making that you cut out that step of needing to use a spreadsheet and putting this data Sam Ben- right into Acutics. It's great for cases where you, for example, have planned cost in local Sam Ben- currency and you need that added to your tagging, but want to calculate consistency across Sam Ben- campaigns. So now with this capability, you can do that. And there's a lot of different use cases that we've seen our clients are starting to explore to make cost data more structured and standardized and ready to use within your Acutics setup. Sam Ben- And finally, from the live and new releases on the validate side, earlier this year, we enhanced our landing page findings to make it easier to catch errors such as 404 pages. Sam Ben- Users with this level of validation can avoid spending media or avoid using media spend, driving traffic to broken pages and know where users might drop off. So as you can see here in this set up, there's a lot of validation rules set up for this specific client, but the landing page check is making sure that we avoid losing media spend directly to broken pages. And that's what's critical in this release. What's also new is we have our real -time validation and ad platforms that came out earlier this year. In case you haven't used it, we have a browser extension that you can use freely if you have Acutics standardized and if your organization allows it. Then you can work with Acutics directly where you work, as you can see in this video. Except within this extension release for validate users, this update runs real-time validations directly in platforms like Meta, Google Ads, TikTok, and Snapchat. So issues can be flagged live while campaigns are being set up. So as you can see here in Meta, there's an Acutics logo showcasing that there are errors in the setup and that they need to be adjusted. Really making sure that you can have faster quality assurance and fewer tracking errors and more accuracy that your campaign or more confidence that your campaign is accurate pre-flight. So if you're interested to get this feature within your validate setup, let us know. We'll have a little bit more about that at the end as well because that's a great way to build Acutics even more into your workflow. And lastly, the newest features within Validate, we have more detailed validation error paths down to the affected resource, as you can see here. If you're working also with creatives in CM360, the finding paths could be quite substantial. So having this ability to drill down and validate to the exact error of where your taxonomy is not being used as it should is critical for you to actually make sure you use the right taxonomy and that you have governance in place. And within Microsoft Ads Validation, we now have tracking templates and custom parameters so that you can maintain campaign tracking accuracy and control how click data is passed into reporting. All of this as a kind of a huge focus to make sure that the improvements we make in Validate actually help you feel more secure in your setup. And so we're always looking to improve Validate as well and make sure it fits you. So we're always happy to hear more about how you can make sure that governance is being utilized across your organization. So next up, we have our next in product sequence. So far, we've talked about what's new. Now let's look at where Acutics is going. There's a lot of changes in the market. We want to become even more connected, more automated and more measurable with even deeper integrations. So let's start by talking you through. You saw a bit of a teaser on the first slide, but let's start by talking you through the first update within workflow acceleration with Sam. Yes. So a lot of updates we try to do for Acutics are normally around like workflow acceleration and like trying to improve something. So you spend less time. I think time is one of those things that tends to be quite important for a lot of people, especially if you're working in agencies or if you're in small teams. Time is all we have and we need to use it wisely. So some of the feature updates have been around that. So with the bulk create and trying to do things more quickly in bulk, that's been a big focus. We have some clients that tend to have a lot of users that they need to invite into an account. And if you have multiple projects and you have different ways of working, you need to try and do the simple acts of just trying to invite people to an account or a piece of software quickly. So one feature we have coming up is account user management workflows. And this is essentially a way to invite users to your account in bulk. And you can add to multiple projects and assign different roles. And you can do that for multiple users at the same time across your entire account. It tends to be more for companies that have a lot of users or if you're just being onboarded, but it works well just to get people up and up and running quickly. I think we've gone through some of the other ones already. And then the big focus is as well for us, how we can actually connect Acutix on our platform to different tools and obviously different things that are happening with AI. And the first one to mention is for the two-way sync. So we have CM360 that's now live. Companies can use that. The next platform we'll have for two-way sync is Meta. And this will be similar to CM360 where we'll pull in all of the campaigns, the ads. We'll pull in everything from Meta and we'll check if those are actually named correctly against the taxonomy and the name of conventions in the account. If any aren't named correctly, they can be updated in Acutix and then sent back into Meta. Similar workflow to the CM360 integration. And then it's our MCP expansion. And we've already had a first version of our MCP that's being used internally. And now we have a general release. But I think we actually have a poll first before we get too deeply into this. Yes. Okay. So the poll, we asked, do you know what MCP stands for? And everyone chose no. Okay. I don't think we have it on a slide coming up, but MCP stands for model context protocol. And a simple way to describe MCP is that it's an easy way for AIs to interact with different softwares. I think there's a term that gets used, which is like, it's like a USB cable for connecting software to AI or like a universal adapter. It's essentially an easy way to connect the software you're already using with a chatbot or an AI that you're already using. That is the short explanation. And we're going to briefly show how this could work with the Acutix MCP. On the screen, we've got Claude. And we've got a prompt that's been put in, which is asking to create tracking codes in Acutix for a summer campaign. So in this scenario, you may have a brief, a campaign brief in a file. Sometimes you may do this through Acutix, but we know now a lot of companies are using AI in different ways and different workflows. So with the MCP, you could connect your Acutix account to Claude or ChatGPT, any tools that allow for MCPs. And then you could prompt it to say, to create the tracking codes. It could be URLs, it could be something else that you need to create. And that can be based on a brief, which you have in a file, you can just add that to a chat with the prompts and the information. And then it will actually call our MCP, get all the information for your account for your configuration, all of the the drop downs and the taxonomy you have. And then it will actually build out those tracking codes. It could be URLs. It'll build those out. And then similar to how you saw inside Acutix, where it will preview those. You could then preview that in Claude or in ChatGPT or another tool that you use. And you could create in bulk different campaign codes, URLs. This is something that we imagine clients using for workflows where you need to create something, but it could also be if you need to check a taxonomy. So let's say you wanted to just check the data sets or the taxonomy you have in an account. You could do a similar thing in Claude where you could say check Acutix for the taxonomy or data sets in this project. And you give it the project name and then it will bring back all the available options for a taxonomy. And that is how our first Acutix MCP will look like. I'm really looking forward to it. I think it will also just love to hear from you. You can always let us know any use cases you think would be relevant for it. We'd be happy to talk about it in more depth because that is a huge update given the way that the market is today, given the workflows and the direction we're moving towards. So really looking forward to it. The last update we have for our next in product sequence is within Validate. So we have new integrations coming up with the Trade Desk in the second half of this year, as well as updated filtering across platforms so that you can have errors be even more visible. And a very exciting update that we've been looking at for quite some time is the ability to measure business impact behind every detected error. So as you can see from the screen, the first will be visible for Meta and Google Ads to actually bring the setup into our Validate users platform so that they can go beyond error detection showing impacted spend, impressions and clicks. Because we really want to showcase what impact does an error have. Many validation workflows already tell you something's wrong, and that's useful. But the next question is, how much does it matter? So that's why we're really looking forward to this. Yep. And we found as well that with Validate you can check if there's a naming wrong or a URL which is incorrect. But I think what a lot of marketing teams and let's say management, senior management may want to know is like financial impacts or how much could have been wasted on a campaign that wasn't tracked correctly. With the updates we'll pull in the budgets for a campaign, the metrics like impressions and clicks, things like that. And we'll check that against all of the links and the campaigns and you can see what could have been wasted if something wasn't tracked correctly, for example. Exactly, exactly. And that brings us to our kind of continuous validation loop. We have pre-flight like we talked about with the real-time validation in Meta. We have live validation with our landing pages and we have this post-flight validation where you can actually find the impact to your the errors are giving on your campaigns. And tying in this dashboard, it just creates such a strong way for you to get that 360-degree validation because the bigger vision here is that when you validate all of these different touch points, you make sure that governance is kept throughout the entire campaign process so that every campaign you're running, it's attributed properly to its marketing spend and it's attributed as needed so that you have more opportunities within AI to set the foundation, to do all these advanced projects. So if you want to hear more about that, let us know because we could talk about how to actually get access to that. And that would be kind of the great next step if you're looking on how to expand from the taxonomy and the systems you have today. I will move on into some quickly just some project resources before we move on to hearing from Jimmy as I know we're up on time. I hope those using Adobe can stay the last five minutes. Otherwise, you can always view this on demand. But we always have access to project resources if you need to reach out. We have our Acutics Knowledge Base as well as our community and academy that are being built out. So reach out to your product owner or your account manager so that we can help you get the access you need best to start using these products. And with that, I will quickly turn the floor over to Jimmy. Before we move on to the Adobe migration, I want to thank everyone who is not working with Adobe for not for that reason. We like Adobe, but thank everyone who might be jumping out of the call for your time. We're really happy we got to walk through these features with you and we're always happy to talk more about them. If one of them sounds kind of interesting, how we could build that more out for you. So thank you for that. And for the Adobe users, now you have Jimmy. Who also may need to restart his computer quickly. Yeah, it's a lot of technical issues today. Yeah. Yes, but I can give a brief overview while he restarts his computer. So essentially, Adobe has an upcoming Saint migration. So anyone who's using that, it will be retired by the end of August 2026. So new campaigns may not be classified correctly and this creates a huge reporting risk. I think Jimmy is back online. Yes. Can you hear Jimmy? Yes, we can hear you. Great. I warmed up the group for you. So now you can take it from there. Great stuff. Yes. Okay, great. So first of all, does anybody know what Saint stands for? If you want to put that in the chat. I think Casper will send you some socks maybe, if anyone wants to put that in there. But yes, Adobe is retiring this functionality, which is the way that we used to get data classified directly into Adobe Analytics. They are retiring the ability to send data to these FTPs and they want to move everybody to a new process where you send the data into another storage location and then on into Adobe. So there's a couple of things you need to consider. Your team who manages Adobe needs to consider getting this data in. You can either get it directly into Adobe Analytics again, as you have been, or you can get it into experience platform if you're moving in that direction. And there's pros and cons of both. There is an article on via that QR code link that you can visit to hear a little bit about that. But yeah, essentially, if you don't do anything, then if you do use Adobe Analytics and you are sending data into Adobe via Adobe Analytics connector in standardize, it will stop working. And so there's two paths forward, as I said, a classification set, which is directly into Adobe Analytics or into experience platform. It completely depends on your infrastructure and environment as to what's best for you. So yeah, you can read a little bit more about that on the link. We're here to support you in that process. If you don't have a space to host the data, we can support with potentially hosting that for you. Or we can work with one of the out of the box connectors into Adobe, into Azure, into Google Cloud, whatever works for you. So yeah, reach out to one of us, Sam, myself, whoever you deal with, and we can get the process started if we haven't already. Great. Thank you so much, Jimmy. It's just great to be prepared for this. And our team has been doing a lot of the groundwork to make sure that we're ready to help you if you have any questions. So do let us know. We're here for you until the end of August. And then hopefully you've made a plan by that point. So what now? You likely have a dedicated product owner internally who can, of course, best support your Acutics journey, or you work directly with us. Either way, we're very happy to talk about any features in more depth, talk about the Adobe migration, answer any questions. But until then, you can reach out to one of these, of course, friendly faces, myself included. But until then, we'll see you in the next session. And we look forward to it. Thank you so much. Great webinar, guys. Thank you. Thank you.