Feeling overwhelmed by the sheer volume of analytics workshops and sessions at the Adobe Summit...

Marketing data quality can make or break your AI project. Many projects eventually fail to bring...

Do you want to get more out of your analytics? You're not alone. According to Marketing Week's...

Are you struggling with campaign data anarchy in your organization? Is unstructured marketing...

Achieving success with analytics requires business context and clear common goals. That's how you...

“Back it up with data” has become the common mantra, yet many of us don’t fully trust the data...

One thing the recession has taught us is that it's hard to compensate for the lack of...

Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business...

QR codes are making a comeback. But how do they work? And how do you measure how they are being...

99,8% of companies are collecting data, but only 5% of them are generating significant...

Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing...