https://video.accutics.com/accutics-x-iih-webinar-ai-and https://video.accutics.com/v.ihtml/player.html?photo_id=117930834 https://video.accutics.com/64968559/117930834/40b4dff9bdb73d1c1ea874531e3cdd2d/video_medium/accutics-x-iih-webinar-ai-and-video.mp4 https://video.accutics.com/64968559/117930834/40b4dff9bdb73d1c1ea874531e3cdd2d/small/accutics-x-iih-webinar-ai-and-thumbnail.jpg Accutics x IIH Webinar AI and Personalization 2025 2025-10-30T13:50:04+00:00 yes 2373 Webinar Highlights https://video.accutics.com/track-smart-win-big-an-optimized-1 https://video.accutics.com/v.ihtml/player.html?photo_id=104836652 https://video.accutics.com/64968576/104836652/966fed3004a0d14777356ee2dc1f48bd/video_medium/track-smart-win-big-an-optimized-1-video.mp4 https://video.accutics.com/64968576/104836652/966fed3004a0d14777356ee2dc1f48bd/small/track-smart-win-big-an-optimized-1-thumbnail.jpg Track Smart, Win Big: An Optimized Dataflow into GA & Big Query This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.  We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query.   Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition.  TOPICS: - Intro to how data flow into GA4 and Big Query.  - A look into Data strams Vs Sampled data   - Naming data efficiently between campaign platforms, GA and Big Query?      - The Power of complete and unified data (Use Case) To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup. 2024-09-26T10:23:08+00:00 yes 3150 Analytics BigQuery campaign tracking data quality GA4 https://video.accutics.com/track-smart-win-big-the-ga4-1 https://video.accutics.com/v.ihtml/player.html?photo_id=104455334 https://video.accutics.com/64968570/104455334/cd14fc911f90a26f5707a5c15233fe47/video_medium/track-smart-win-big-the-ga4-1-video.mp4 https://video.accutics.com/64968570/104455334/cd14fc911f90a26f5707a5c15233fe47/small/track-smart-win-big-the-ga4-1-thumbnail.jpg Track Smart, Win Big: The GA4 Campaign Playbook Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.  We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition! TOPICS: - Campaign tracking in your 2024 Google setup - Ensuring marketing impact: ROI and economic considerations - How to get data where it belongs - Steens Personal Insights and Recommendations To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.  *Source: Forbes: Data Analytics Marathon 2024-09-18T10:27:22+00:00 yes 3375 Analytics campaign tracking GA4 google analytics https://video.accutics.com/deep-dive-best-practices-for-1 https://video.accutics.com/v.ihtml/player.html?photo_id=101667850 https://video.accutics.com/64968555/101667850/078e13d9b675b814461d34ea6579c606/video_medium/deep-dive-best-practices-for-1-video.mp4 https://video.accutics.com/64968555/101667850/078e13d9b675b814461d34ea6579c606/small/deep-dive-best-practices-for-1-thumbnail.jpg Deep-Dive: Best Practices for Providing Metadata to AEP and RTCDP Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context. This exclusive session will equip you with the tools you need to turn your data project into a success.  What you'll learn:  <ul><li>Go beyond the fundamentals: Frederik will share how to get a deeper understanding of your customers with the help of enriched metadata in your RTCDP.</li><li>Get hands-on: Participate in live exercises and Q&A to solidify your learnings and get personalized guidance from Frederik.</li><li>Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul>  2024-06-05T16:47:31+00:00 yes 2000 Analytics adobe adobe experience platform adobe RTCDP campaign metadata campaign tracking https://video.accutics.com/deep-dive-the-perfect-marketing-3 https://video.accutics.com/v.ihtml/player.html?photo_id=100745452 https://video.accutics.com/64968561/100745452/2896e5048fd22e3c3d73906e0caebd24/video_medium/deep-dive-the-perfect-marketing-3-video.mp4 https://video.accutics.com/64968561/100745452/2896e5048fd22e3c3d73906e0caebd24/small/deep-dive-the-perfect-marketing-3-thumbnail.jpg Deep-Dive: The Perfect Marketing Tracking Setup in Customer Journey Analytics Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics. This exclusive session will equip you with the tools you need to turn your data project into a success.  What you'll learn:  <ul><li>Go beyond the fundamentals: Frederik will walk you through the key steps of setting up marketing tracking in Customer Journey Analytics, based on accurate and actionable marketing data.</li><li>Get hands-on: Participate in live exercises and Q&A to solidify your learnings and get personalized guidance from Frederik.</li><li>Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul> 2024-05-16T16:53:31+00:00 yes 3171 Analytics adobe adobe CJA marketing tracking https://video.accutics.com/deep-dive-the-perfect-marketing-2 https://video.accutics.com/v.ihtml/player.html?photo_id=99956958 https://video.accutics.com/64968571/99956958/36346202e00310f8871fd61545495682/video_medium/deep-dive-the-perfect-marketing-2-video.mp4 https://video.accutics.com/64968571/99956958/36346202e00310f8871fd61545495682/small/deep-dive-the-perfect-marketing-2-thumbnail.jpg Deep-Dive: The Perfect Marketing Tracking Setup in Adobe Analytics Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing channel setup in Adobe Analytics.  This exclusive session will equip you with the tools you need to turn your data project into a success.  What you'll learn:  <ul><li>Go beyond the fundamentals: Frederik will walk you through the key steps of setting up marketing channels in Adobe Analytics, based on accurate and actionable marketing data.</li><li>Get hands-on: Participate in live exercises and Q&A to solidify your learnings and get personalized guidance from Frederik.</li><li>Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul>  2024-05-08T17:06:43+00:00 yes 3940 Analytics adobe adobe analytics marketing tracking https://video.accutics.com/adobe-summit-2024-debrief-putting-1 https://video.accutics.com/v.ihtml/player.html?photo_id=97356770 https://video.accutics.com/64968569/97356770/8e74158c43657bc8d3916b0802e7e5fa/video_medium/adobe-summit-2024-debrief-putting-1-video.mp4 https://video.accutics.com/64968569/97356770/8e74158c43657bc8d3916b0802e7e5fa/small/adobe-summit-2024-debrief-putting-1-thumbnail.jpg Adobe Summit 2024 Debrief: Putting Analytics Trends Into Practice Do you want to take action on the latest analytics trends but don't know where to start?  Be among the first to learn how to implement the latest analytics capabilities and takeaways from Adobe Summit 2024, straight from the experts.  In this exclusive webinar, Eric Matisoff, Principal Evangelist, Analytics & Data Science at Adobe, and Frederik Werner, Head of Analytics at Accutics, will unpack Adobe Summit and share the highlights. You'll learn: <ul><li>The top analytics trends unveiled at Adobe Summit 2024 and their impact on your business strategy</li><li>Practical tips and strategies to implement these trends and transform your analytics practices</li><li>Real-world use cases and success stories to inspire your own data-driven initiatives</li></ul> 2024-04-18T18:01:59+00:00 yes 3681 Analytics Adobe Adobe Summit analytics trends https://video.accutics.com/eric-matisoff-on-data-quality https://video.accutics.com/v.ihtml/player.html?photo_id=96693359 https://video.accutics.com/64968566/96693359/965c1e01b1342978f5074a82ffd68c24/video_medium/eric-matisoff-on-data-quality-video.mp4 https://video.accutics.com/64968566/96693359/965c1e01b1342978f5074a82ffd68c24/small/eric-matisoff-on-data-quality-thumbnail.jpg Eric Matisoff on Data Quality 2024-04-10T09:53:44+00:00 yes 18 Data Leaders Series adobe summit adobesummit23 data leaders series data quality https://video.accutics.com/eric-matisoff-on-taking-data-to https://video.accutics.com/v.ihtml/player.html?photo_id=96693349 https://video.accutics.com/64968555/96693349/4e1b7fba65a5b00d842c71567adf6b1c/video_medium/eric-matisoff-on-taking-data-to-video.mp4 https://video.accutics.com/64968555/96693349/4e1b7fba65a5b00d842c71567adf6b1c/small/eric-matisoff-on-taking-data-to-thumbnail.jpg Eric Matisoff on Taking Data to Action 2024-04-10T09:53:40+00:00 yes 39 Data Leaders Series adobe summit adobesummit23 analytics roi data leaders series https://video.accutics.com/eric-matisoff-on-trustworthy-data https://video.accutics.com/v.ihtml/player.html?photo_id=96693347 https://video.accutics.com/64968569/96693347/822e96281c3c4aa99d5bf1aff6e1b50d/video_medium/eric-matisoff-on-trustworthy-data-video.mp4 https://video.accutics.com/64968569/96693347/822e96281c3c4aa99d5bf1aff6e1b50d/small/eric-matisoff-on-trustworthy-data-thumbnail.jpg Eric Matisoff on Trustworthy Data 2024-04-10T09:53:29+00:00 yes 35 Data Leaders Series adobe summit adobesummit23 data leaders series data quality https://video.accutics.com/decoding-the-future-adobe-summit-1 https://video.accutics.com/v.ihtml/player.html?photo_id=95432957 https://video.accutics.com/64968567/95432957/71de60bf4a3c0eb5030540ac40b25c8b/video_medium/decoding-the-future-adobe-summit-1-video.mp4 https://video.accutics.com/64968567/95432957/71de60bf4a3c0eb5030540ac40b25c8b/small/decoding-the-future-adobe-summit-1-thumbnail.jpg Decoding the Future: Adobe Summit 2024 Analytics Trends Shaping your Business Feeling overwhelmed by the sheer volume of analytics workshops and sessions at the Adobe Summit 2024? You're not alone! With over 200 sessions spread across 11 tracks, it's practically impossible to cover everything you want. But fear not! We've got you covered. Frederik Werner, Adobe champion and Head of Analytics at Accutics, and Ben Gaines, Director of Product Management at Adobe, walk you through what to look for at this year's Summit.   Why join:  <ul><li>Cut through the noise and get an overview of the sessions worth paying attention to</li><li>Get the lowdown on what Adobe Summit has in store for data analytics directly from the experts</li></ul> 2024-03-06T18:01:45+00:00 yes 3648 Analytics Adobe analytics trends https://video.accutics.com/fun-with-adobe-launch-the-2 https://video.accutics.com/v.ihtml/player.html?photo_id=94910000 https://video.accutics.com/64968580/94910000/2c91ee05e9790e1b86bb54ba73a5a286/video_medium/fun-with-adobe-launch-the-2-video.mp4 https://video.accutics.com/64968580/94910000/2c91ee05e9790e1b86bb54ba73a5a286/small/fun-with-adobe-launch-the-2-thumbnail.jpg Fun with Adobe Launch - The absolute BEST ways to send data to any Adobe product Adobe Launch, aka Adobe Data Collection Tags, is not just the prime way to bring data into the Adobe Experience Cloud and Experience Platform, but also the weapon of choice for many practicioners maintaining analytics implementations and marketing pixels. However, given the flexibility of the tool, there are 1001 ways to use the tool and build processes around it. Join industry-recognized experts Jennifer Kunz from 33 Sticks and Jim Gordon from Blue Acorn iCi, as well as Frederik Werner from Accutics in this live event to learn about what they love most about Adobe Launch and how they tackle common challenges on the way to digital excellence! By attending this webinar, you will: <ul><li>Get a good understanding on of Adobe Launch and how to use it effectively</li><li>See what is making the best implementations surprisingly easy to maintain</li><li>Discover how data can be brought into Adobe Experience Platform in the absolute BEST way possible</li></ul> 2024-02-22T18:02:28+00:00 yes 3687 Analytics Adobe Adobe Launch https://video.accutics.com/ben-gaines-on-analytics-trends https://video.accutics.com/v.ihtml/player.html?photo_id=94906841 https://video.accutics.com/64968569/94906841/7a993fd84cade488673c208b4f18ec50/video_medium/ben-gaines-on-analytics-trends-video.mp4 https://video.accutics.com/64968569/94906841/7a993fd84cade488673c208b4f18ec50/small/ben-gaines-on-analytics-trends-thumbnail.jpg Ben Gaines on Analytics Trends 2024-02-22T16:48:44+00:00 yes 75 Data Leaders Series adobe summit data leaders series https://video.accutics.com/ai-ready-marketing-data-get-1 https://video.accutics.com/v.ihtml/player.html?photo_id=89698046 https://video.accutics.com/64968571/89698046/693b29ddbfc10df51a91d78b65df1511/video_medium/ai-ready-marketing-data-get-1-video.mp4 https://video.accutics.com/64968571/89698046/693b29ddbfc10df51a91d78b65df1511/small/ai-ready-marketing-data-get-1-thumbnail.jpg AI-Ready Marketing Data: Get Powerful Campaign Insights with GenAI Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place.    Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you.   Join this webinar to find out: <ul><li>what is a good marketing data governance for AI</li><li>how to feed high-quality marketing data into your AI model </li><li>how to prompt ChatGPT for full funnel campaign analysis</li><li>how to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more </li></ul>  Expect a hands-on session with concrete and tried methods that you can start using immediately.  2023-10-17T16:32:36+00:00 yes 3657 Marketing campaign tracking data quality GenAI marketing data marketing impact https://video.accutics.com/7-key-metrics-to-measure-the-value-6 https://video.accutics.com/v.ihtml/player.html?photo_id=89146065 https://video.accutics.com/64968580/89146065/597a7842b0493955af292efb8a86d793/video_medium/7-key-metrics-to-measure-the-value-6-video.mp4 https://video.accutics.com/64968580/89146065/597a7842b0493955af292efb8a86d793/small/7-key-metrics-to-measure-the-value-6-thumbnail.jpg 7 Key Metrics to Measure the Value of Analytics Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department. But how do you know if your analytics is actually working? How do you measure its value? Ibrahim Elawadi, Global Director of Marketing Analytics at Philips, is here to help you better grasp the value of analytics through a step-by-step framework for a clearer understanding of how it drives business outcomes. In this session, you will learn how to: <ul><li>identify the right metrics to measure</li><li>connect analytics outcomes with strategic goals in marketing</li><li>get higher quality insights from your analytics team and marketing data</li></ul> 2023-09-28T16:54:44+00:00 yes 2974 Analytics analytics ROI data quality https://video.accutics.com/7-key-metrics-to-measure-the-value-4 https://video.accutics.com/v.ihtml/player.html?photo_id=88878766 https://video.accutics.com/64968558/88878766/fd77e56e58c392f257784d40909ba0c3/video_medium/7-key-metrics-to-measure-the-value-4-video.mp4 https://video.accutics.com/64968558/88878766/fd77e56e58c392f257784d40909ba0c3/small/7-key-metrics-to-measure-the-value-4-thumbnail.jpg 7 Key Metrics to Measure the Value of Analytics - Interview with Ibrahim Elawadi - Data Silos 2023-09-21T14:22:44+00:00 yes 46 Email data leaders series https://video.accutics.com/fun-with-derived-fields-customer-1 https://video.accutics.com/v.ihtml/player.html?photo_id=88561022 https://video.accutics.com/64968580/88561022/7e1db2691f190c46c27175b87c413233/video_medium/fun-with-derived-fields-customer-1-video.mp4 https://video.accutics.com/64968580/88561022/7e1db2691f190c46c27175b87c413233/small/fun-with-derived-fields-customer-1-thumbnail.jpg Fun with Derived Fields - Customer Journey Analytics' Most Exciting New Feature Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the successor to Adobe Analytics, it offers a rich set of exciting new features and completely overhauled tools. One of those features is Derived Fields, which (according to <a href="https://www.fullstackanalyst.io/blog/adobe-customer-journey-analytics/its-finally-time-to-migrate-to-adobe-customer-journey-analytics/" target="_blank">some industry experts</a>) holds a wealth of value for new and existing customers. Join Derek Tangren and Eric Matisoff from Adobe, as well as Frederik Werner from Accutics in this fun and engaging session to learn all about Derived Fields and experience the excitement! By attending this webinar, you will: <ul><li dir = "auto">Learn what Derived Fields in Customer Journey Analytics are and how they work</li><li dir = "auto">Understand how you can use Derived Fields to improve on long-time favorite features of Adobe Analytics</li><li dir = "auto">Discover some entirely new and exciting applications and use cases</li></ul>Join us at September 12, 5pm CET (11am Eastern, 8am Pacific) 2023-09-12T18:04:12+00:00 yes 3757 Analytics Adobe Adobe CJA https://video.accutics.com/from-data-gaps-to-data-gold-2 https://video.accutics.com/v.ihtml/player.html?photo_id=88020748 https://video.accutics.com/64968559/88020748/35990ab89d0f5db138f5e59ff64679a3/video_medium/from-data-gaps-to-data-gold-2-video.mp4 https://video.accutics.com/64968559/88020748/35990ab89d0f5db138f5e59ff64679a3/small/from-data-gaps-to-data-gold-2-thumbnail.jpg From Data Gaps to Data Gold: Achieving Marketing Mix Modeling Success Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get a clearer picture of what's working and what's not.  However, the success of MMM is dependent on the accessiblity and quality of your marketing data. Not addressing data gaps and standards can lead to innacurate results, increased costs and delayed insights.  Join us for a webinar with Nikola Krunic, Media Analyst Lead at Saxo Bank, to find out how to make the data work harder for you and turn MMM into a success. You'll learn how to:  <ul><li>address marketing data gaps and silos to better understand how marketing channels interact with each other</li><li>maximize the use of your existing input data for trend and pattern analysis in MMM</li><li>implement data quality standards for a clearer picture of how marketing activities impact revenue</li></ul> 2023-08-24T17:01:59+00:00 yes 3673 Analytics campaign performance marketing mix modeling https://video.accutics.com/data-leaders-series-garbage-in https://video.accutics.com/v.ihtml/player.html?photo_id=87531694 https://video.accutics.com/64968560/87531694/54d31d440de706875ce2fc20b0d9ec9f/video_medium/data-leaders-series-garbage-in-video.mp4 https://video.accutics.com/64968560/87531694/54d31d440de706875ce2fc20b0d9ec9f/small/data-leaders-series-garbage-in-thumbnail.jpg Data Leaders Series - Garbage in, Garbage out 2023-08-07T16:07:35+00:00 yes 113 Data Leaders Series adobe summit adobesummit23 data leaders series data quality measure camp tough truths https://video.accutics.com/nikola-krunic-on-benefits-of https://video.accutics.com/v.ihtml/player.html?photo_id=87530057 https://video.accutics.com/64968555/87530057/0759fe69b8712c6211b8ec39829f857d/video_medium/nikola-krunic-on-benefits-of-video.mp4 https://video.accutics.com/64968555/87530057/0759fe69b8712c6211b8ec39829f857d/small/nikola-krunic-on-benefits-of-thumbnail.jpg Nikola Krunic on Benefits of Trustworthy Data 2023-08-07T15:17:23+00:00 yes 107 Data Leaders Series data leaders series data quality measure camp https://video.accutics.com/alban-gerome-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=87150687 https://video.accutics.com/64968559/87150687/13f7a595739abc7721f6dc5e84153a8f/video_medium/alban-gerome-on-tough-truths-in-video.mp4 https://video.accutics.com/64968559/87150687/13f7a595739abc7721f6dc5e84153a8f/small/alban-gerome-on-tough-truths-in-thumbnail.jpg Alban Gérôme on Tough Truths in Analytics 2023-07-20T13:04:38+00:00 yes 91 Data Leaders Series data leaders series data quality measure camp tough truths https://video.accutics.com/robert-borlum-bach-on-adobe-summit https://video.accutics.com/v.ihtml/player.html?photo_id=86824601 https://video.accutics.com/64968555/86824601/5b007799f06b0b1f94491687b0087c48/video_medium/robert-borlum-bach-on-adobe-summit-video.mp4 https://video.accutics.com/64968555/86824601/5b007799f06b0b1f94491687b0087c48/small/robert-borlum-bach-on-adobe-summit-thumbnail.jpg Robert Børlum-Bach on Adobe Summit EMEA 2023 Takeaways 2023-07-06T16:06:11+00:00 yes 84 Data Leaders Series adobe summit adobesummit23 data leaders series https://video.accutics.com/waqas-rafiq-on-the-role-of-data https://video.accutics.com/v.ihtml/player.html?photo_id=86715437 https://video.accutics.com/64968566/86715437/c0a4dbb5a9802a26fba6c16f1ddebc3c/video_medium/waqas-rafiq-on-the-role-of-data-video.mp4 https://video.accutics.com/64968566/86715437/c0a4dbb5a9802a26fba6c16f1ddebc3c/small/waqas-rafiq-on-the-role-of-data-thumbnail.jpg Waqas Rafiq on the Role of Data Quality 2023-06-30T11:07:53+00:00 yes 33 Data Leaders Series adobe summit adobesummit23 data leaders series data quality https://video.accutics.com/ioana-maftei-on-benefits-of https://video.accutics.com/v.ihtml/player.html?photo_id=86703516 https://video.accutics.com/64968577/86703516/bf6141e65beeaf2dac91e3c18f2f4ced/video_medium/ioana-maftei-on-benefits-of-video.mp4 https://video.accutics.com/64968577/86703516/bf6141e65beeaf2dac91e3c18f2f4ced/small/ioana-maftei-on-benefits-of-thumbnail.jpg Ioana Maftei on Benefits of Trustworthy Data 2023-06-29T16:57:48+00:00 yes 39 Data Leaders Series adobe summit adobesummit23 data leaders series data quality https://video.accutics.com/doug-hall-on-on-measurecamp-cph https://video.accutics.com/v.ihtml/player.html?photo_id=86676312 https://video.accutics.com/64968570/86676312/3d32c0c494b6115a5cbf50ecc40f8691/video_medium/doug-hall-on-on-measurecamp-cph-video.mp4 https://video.accutics.com/64968570/86676312/3d32c0c494b6115a5cbf50ecc40f8691/small/doug-hall-on-on-measurecamp-cph-thumbnail.jpg Doug Hall on on MeasureCamp CPH 2023 Key Takeaways 2023-06-28T16:24:36+00:00 yes 42 Data Leaders Series data leaders series measure camp https://video.accutics.com/peter-meyer-on-the-role-of-data https://video.accutics.com/v.ihtml/player.html?photo_id=86675957 https://video.accutics.com/64968579/86675957/c4777cff778f550cdef81a747d42e706/video_medium/peter-meyer-on-the-role-of-data-video.mp4 https://video.accutics.com/64968579/86675957/c4777cff778f550cdef81a747d42e706/small/peter-meyer-on-the-role-of-data-thumbnail.jpg Peter Meyer on the Role of Data Quality 2023-06-28T16:05:30+00:00 yes 29 Data Leaders Series data leaders series data quality measure camp https://video.accutics.com/adam-greco-on-measurecamp-cph-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=86607278 https://video.accutics.com/64968560/86607278/e1a3a90f5798d8426443aeb7b887d141/video_medium/adam-greco-on-measurecamp-cph-2023-video.mp4 https://video.accutics.com/64968560/86607278/e1a3a90f5798d8426443aeb7b887d141/small/adam-greco-on-measurecamp-cph-2023-thumbnail.jpg Adam Greco on MeasureCamp CPH 2023 Takeaways 2023-06-27T16:36:18+00:00 yes 130 Data Leaders Series data leaders series measure camp https://video.accutics.com/simo-ahava-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=86606493 https://video.accutics.com/64968568/86606493/7878cab9dd3633a926b828a845afa6f0/video_medium/simo-ahava-on-tough-truths-in-video.mp4 https://video.accutics.com/64968568/86606493/7878cab9dd3633a926b828a845afa6f0/small/simo-ahava-on-tough-truths-in-thumbnail.jpg Simo Ahava on Tough Truths in Analytics 2023-06-27T16:09:03+00:00 yes 113 Data Leaders Series data leaders series measure camp tough truths https://video.accutics.com/urs-boller-on-benefits-of https://video.accutics.com/v.ihtml/player.html?photo_id=86552732 https://video.accutics.com/64968556/86552732/76643f76d054b55ca872139dcdee6f95/video_medium/urs-boller-on-benefits-of-video.mp4 https://video.accutics.com/64968556/86552732/76643f76d054b55ca872139dcdee6f95/small/urs-boller-on-benefits-of-thumbnail.jpg Urs Boller On Benefits of Trustworthy Data 2023-06-26T18:14:25+00:00 yes 26 Data Leaders Series adobe summit adobesummit23 data leaders series data quality https://video.accutics.com/nicolas-diefenbach-on-the-role-of https://video.accutics.com/v.ihtml/player.html?photo_id=86495176 https://video.accutics.com/64968579/86495176/665992caec22284a24517c074c678c9a/video_medium/nicolas-diefenbach-on-the-role-of-video.mp4 https://video.accutics.com/64968579/86495176/665992caec22284a24517c074c678c9a/small/nicolas-diefenbach-on-the-role-of-thumbnail.jpg Nicolas Diefenbach on the Role of Data Quality 2023-06-23T16:43:01+00:00 yes 94 Data Leaders Series adobe summit adobesummit23 data leaders series data quality https://video.accutics.com/nikola-krunic-on-measurecamp-cph https://video.accutics.com/v.ihtml/player.html?photo_id=86494198 https://video.accutics.com/64968559/86494198/6c697128fb794b9964feb283b9c9c90b/video_medium/nikola-krunic-on-measurecamp-cph-video.mp4 https://video.accutics.com/64968559/86494198/6c697128fb794b9964feb283b9c9c90b/small/nikola-krunic-on-measurecamp-cph-thumbnail.jpg Nikola Krunic on MeasureCamp CPH 2023 Takeaways 2023-06-23T15:34:54+00:00 yes 82 Data Leaders Series analytics trends data leaders series measure camp https://video.accutics.com/travis-sabin-on-the-role-of-data https://video.accutics.com/v.ihtml/player.html?photo_id=86189360 https://video.accutics.com/64968567/86189360/4aafa4e64aaf777e242386dc1054bdd2/video_medium/travis-sabin-on-the-role-of-data-video.mp4 https://video.accutics.com/64968567/86189360/4aafa4e64aaf777e242386dc1054bdd2/small/travis-sabin-on-the-role-of-data-thumbnail.jpg Travis Sabin on the Role of Data Quality 2023-06-07T14:16:50+00:00 yes 44 Data Leaders Series adobe summit adobesummit23 data leaders series data quality https://video.accutics.com/jennifer-dungan-on-benefits-of https://video.accutics.com/v.ihtml/player.html?photo_id=86189307 https://video.accutics.com/64968580/86189307/61cb77cdd7c52dca8d6fd22c103cf880/video_medium/jennifer-dungan-on-benefits-of-video.mp4 https://video.accutics.com/64968580/86189307/61cb77cdd7c52dca8d6fd22c103cf880/small/jennifer-dungan-on-benefits-of-thumbnail.jpg Jennifer Dungan on Benefits of Trustworthy Data 2023-06-07T14:14:30+00:00 yes 87 Data Leaders Series adobe summit adobesummit23 data leaders series data quality https://video.accutics.com/lokesh-alluri-on-the-role-of-data https://video.accutics.com/v.ihtml/player.html?photo_id=86189146 https://video.accutics.com/64968559/86189146/df7a9569d592a98eca3699cc731eac40/video_medium/lokesh-alluri-on-the-role-of-data-video.mp4 https://video.accutics.com/64968559/86189146/df7a9569d592a98eca3699cc731eac40/small/lokesh-alluri-on-the-role-of-data-thumbnail.jpg Lokesh Alluri on the Role of Data Quality 2023-06-07T14:07:26+00:00 yes 43 Data Leaders Series adobe summit adobesummit23 data leaders series data quality https://video.accutics.com/jeff-bloomer-on-benefits-of https://video.accutics.com/v.ihtml/player.html?photo_id=86189008 https://video.accutics.com/64968577/86189008/493228e45e0d1abf130e670284955fa0/video_medium/jeff-bloomer-on-benefits-of-video.mp4 https://video.accutics.com/64968577/86189008/493228e45e0d1abf130e670284955fa0/small/jeff-bloomer-on-benefits-of-thumbnail.jpg Jeff Bloomer on Benefits of Trustworthy Data 2023-06-07T14:01:04+00:00 yes 70 Data Leaders Series adobe summit adobesummit23 data leaders series data quality https://video.accutics.com/jen-lasser-eric-matisoff-on-the https://video.accutics.com/v.ihtml/player.html?photo_id=86188846 https://video.accutics.com/64968580/86188846/508adf1fb6b16583b711bf9e711ad13c/video_medium/jen-lasser-eric-matisoff-on-the-video.mp4 https://video.accutics.com/64968580/86188846/508adf1fb6b16583b711bf9e711ad13c/small/jen-lasser-eric-matisoff-on-the-thumbnail.jpg Jen Lasser & Eric Matisoff on the Role of Data Quality 2023-06-07T13:54:20+00:00 yes 41 Data Leaders Series adobe summit adobesummit23 data leaders series data quality https://video.accutics.com/amanda-on-benefits-of-trustworthy https://video.accutics.com/v.ihtml/player.html?photo_id=86188741 https://video.accutics.com/64968569/86188741/cddd3a118c6883d463e044f754d2dc7f/video_medium/amanda-on-benefits-of-trustworthy-video.mp4 https://video.accutics.com/64968569/86188741/cddd3a118c6883d463e044f754d2dc7f/small/amanda-on-benefits-of-trustworthy-thumbnail.jpg Amanda on Benefits of Trustworthy Data 2023-06-07T13:49:22+00:00 yes 48 Data Leaders Series adobe summit adobesummit23 data leaders series data quality https://video.accutics.com/robert-solby-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=86100504 https://video.accutics.com/64968555/86100504/e80e27f8cbe94df639c965f55f6f75c6/video_medium/robert-solby-on-tough-truths-in-video.mp4 https://video.accutics.com/64968555/86100504/e80e27f8cbe94df639c965f55f6f75c6/small/robert-solby-on-tough-truths-in-thumbnail.jpg Robert Solby on Tough Truths in Analytics 2023-05-30T13:59:01+00:00 yes 54 Data Leaders Series adobe summit adobesummit23 data leaders series tough truths https://video.accutics.com/pete-furseth-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=86066654 https://video.accutics.com/64968571/86066654/cb7957d0b257a809fc629507dfad3596/video_medium/pete-furseth-on-tough-truths-in-video.mp4 https://video.accutics.com/64968571/86066654/cb7957d0b257a809fc629507dfad3596/small/pete-furseth-on-tough-truths-in-thumbnail.jpg Pete Furseth on Tough Truths in Analytics 2023-05-25T15:46:11+00:00 yes 51 Data Leaders Series adobe summit adobesummit23 data leaders series tough truths https://video.accutics.com/meghan-watson-on-trends-in https://video.accutics.com/v.ihtml/player.html?photo_id=86049743 https://video.accutics.com/64968571/86049743/84df6d3c3bbee20ac6be20e1afd69f1e/video_medium/meghan-watson-on-trends-in-video.mp4 https://video.accutics.com/64968571/86049743/84df6d3c3bbee20ac6be20e1afd69f1e/small/meghan-watson-on-trends-in-thumbnail.jpg Meghan Watson on Trends in Analytics 2023-05-24T16:22:56+00:00 yes 75 Data Leaders Series adobe summit adobesummit23 data leaders series https://video.accutics.com/mandy-george-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=86049515 https://video.accutics.com/64968575/86049515/27211f7cf4f55e42bf8bd51741a31c7b/video_medium/mandy-george-on-tough-truths-in-video.mp4 https://video.accutics.com/64968575/86049515/27211f7cf4f55e42bf8bd51741a31c7b/small/mandy-george-on-tough-truths-in-thumbnail.jpg Mandy George on Tough Truths in Analytics 2023-05-24T16:10:41+00:00 yes 84 Data Leaders Series adobe summit adobesummit23 data leaders series tough truths https://video.accutics.com/jean-paul-behrens-on-trends-in https://video.accutics.com/v.ihtml/player.html?photo_id=86020151 https://video.accutics.com/64968559/86020151/9db67e1796366418a39ff61f566930ff/video_medium/jean-paul-behrens-on-trends-in-video.mp4 https://video.accutics.com/64968559/86020151/9db67e1796366418a39ff61f566930ff/small/jean-paul-behrens-on-trends-in-thumbnail.jpg Jean-Paul Behrens on Trends in Analytics 2023-05-23T16:03:41+00:00 yes 75 Data Leaders Series adobe summit adobesummit23 data leaders series https://video.accutics.com/jim-gordon-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=85938501 https://video.accutics.com/64968570/85938501/c7b36773642540296d39af80f13742f3/video_medium/jim-gordon-on-tough-truths-in-video.mp4 https://video.accutics.com/64968570/85938501/c7b36773642540296d39af80f13742f3/small/jim-gordon-on-tough-truths-in-thumbnail.jpg Jim Gordon on Tough Truths in Analytics 2023-05-19T16:08:28+00:00 yes 187 Data Leaders Series adobe summit adobesummit23 data leaders series tough truths https://video.accutics.com/data-driven-attribution-a-1 https://video.accutics.com/v.ihtml/player.html?photo_id=85914501 https://video.accutics.com/64968556/85914501/01687bee340c1b93e845fc468dc21353/video_medium/data-driven-attribution-a-1-video.mp4 https://video.accutics.com/64968556/85914501/01687bee340c1b93e845fc468dc21353/small/data-driven-attribution-a-1-thumbnail.jpg Data-Driven Attribution: A Step-By-Step Framework to Measuring Campaign Effectiveness   Are you struggling to make attribution work for measuring campaign effectiveness? You're not alone.  In this webinar, David Ellis - Founder & Managing Director at Station10, and Jimmy Felstead, Solution Architect at Accutics, will share a step-by-step framework to help you better assess how your paid media campaigns are performing and where to allocate your media budget. With the growing scale of marketing data and the potential of a cookieless future, the traditional multi-touch attribution models are getting difficult. Join this webinar to: <ul><li dir = "auto">Gain a deeper understanding of the current attribution challenges and trends in the market </li><li dir = "auto">Get access to a framework that will help you make the most of the marketing data that you have</li><li dir = "auto">Learn how to apply a single-channel model to a multi-channel attribution environment</li></ul>  2023-05-17T17:00:47+00:00 yes 3606 Marketing attribution campaign performance https://video.accutics.com/jennifer-kunz-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=85913915 https://video.accutics.com/64968558/85913915/8a914f9132843930a0972beba6e641c6/video_medium/jennifer-kunz-on-tough-truths-in-video.mp4 https://video.accutics.com/64968558/85913915/8a914f9132843930a0972beba6e641c6/small/jennifer-kunz-on-tough-truths-in-thumbnail.jpg Jennifer Kunz on Tough Truths in Analytics 2023-05-17T16:25:19+00:00 yes 65 Data Leaders Series adobe summit adobesummit23 data leaders series tough truths https://video.accutics.com/jacob-draper-on-trends-in-analytics https://video.accutics.com/v.ihtml/player.html?photo_id=85896644 https://video.accutics.com/64968569/85896644/10917c959573c23c568c692661f66d4a/video_medium/jacob-draper-on-trends-in-analytics-video.mp4 https://video.accutics.com/64968569/85896644/10917c959573c23c568c692661f66d4a/small/jacob-draper-on-trends-in-analytics-thumbnail.jpg Jacob Draper on Trends in Analytics 2023-05-16T16:32:36+00:00 yes 65 Data Leaders Series adobe summit adobesummit23 data leaders series https://video.accutics.com/derek-tangren-on-trends-in https://video.accutics.com/v.ihtml/player.html?photo_id=85857467 https://video.accutics.com/64968576/85857467/003fe124e2acc6c0d253faed134f9ed7/video_medium/derek-tangren-on-trends-in-video.mp4 https://video.accutics.com/64968576/85857467/003fe124e2acc6c0d253faed134f9ed7/small/derek-tangren-on-trends-in-thumbnail.jpg Derek Tangren on Trends in Analytics 2023-05-15T15:59:40+00:00 yes 88 Data Leaders Series adobe summit adobesummit23 data leaders series https://video.accutics.com/david-geist-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=85838560 https://video.accutics.com/64968567/85838560/65e91b55604a3e3149fc2b970606b73b/video_medium/david-geist-on-tough-truths-in-video.mp4 https://video.accutics.com/64968567/85838560/65e91b55604a3e3149fc2b970606b73b/small/david-geist-on-tough-truths-in-thumbnail.jpg David Geist on Tough Truths in Analytics 2023-05-12T16:05:43+00:00 yes 48 Data Leaders Series adobe summit adobesummit23 data leaders series tough truths https://video.accutics.com/christos-voutsakis-on-trends-in https://video.accutics.com/v.ihtml/player.html?photo_id=85838165 https://video.accutics.com/64968569/85838165/825330832d957af3d17573d6bfb3e634/video_medium/christos-voutsakis-on-trends-in-video.mp4 https://video.accutics.com/64968569/85838165/825330832d957af3d17573d6bfb3e634/small/christos-voutsakis-on-trends-in-thumbnail.jpg Christos Voutsakis on Trends in Analytics 2023-05-12T15:27:16+00:00 yes 48 Data Leaders Series adobe summit adobesummit23 data leaders series https://video.accutics.com/bradley-bedford-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=85819776 https://video.accutics.com/64968570/85819776/ce1308800891fdf02a11731892e6c2de/video_medium/bradley-bedford-on-tough-truths-in-video.mp4 https://video.accutics.com/64968570/85819776/ce1308800891fdf02a11731892e6c2de/small/bradley-bedford-on-tough-truths-in-thumbnail.jpg Bradley Bedford on Tough Truths in Analytics 2023-05-11T16:12:54+00:00 yes 12 Data Leaders Series adobe summit adobesummit23 data leaders series tough truths https://video.accutics.com/ben-gaines-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=85801561 https://video.accutics.com/64968578/85801561/d53569a67011793f10b9b96ea18083b4/video_medium/ben-gaines-on-tough-truths-in-video.mp4 https://video.accutics.com/64968578/85801561/d53569a67011793f10b9b96ea18083b4/small/ben-gaines-on-tough-truths-in-thumbnail.jpg Ben Gaines on Tough Truths in Analytics 2023-05-10T16:04:17+00:00 yes 72 Data Leaders Series adobe summit adobesummit23 data leaders series tough truths https://video.accutics.com/travis-sabin-on-trends-in-analytics https://video.accutics.com/v.ihtml/player.html?photo_id=85770770 https://video.accutics.com/64968580/85770770/83ce756bb80212dbf67517d388087182/video_medium/travis-sabin-on-trends-in-analytics-video.mp4 https://video.accutics.com/64968580/85770770/83ce756bb80212dbf67517d388087182/small/travis-sabin-on-trends-in-analytics-thumbnail.jpg Travis Sabin on Trends in Analytics 2023-05-08T16:15:49+00:00 yes 75 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/jennifer-dungan-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=85769338 https://video.accutics.com/64968558/85769338/c4880fbaa8e101bce6c92621cb591341/video_medium/jennifer-dungan-on-tough-truths-in-video.mp4 https://video.accutics.com/64968558/85769338/c4880fbaa8e101bce6c92621cb591341/small/jennifer-dungan-on-tough-truths-in-thumbnail.jpg Jennifer Dungan on Tough Truths in Analytics 2023-05-08T14:42:19+00:00 yes 130 Data Leaders Series adobe summit adobesummit23 data leaders series tough truths https://video.accutics.com/mitchell-teixeira-on-trends-in https://video.accutics.com/v.ihtml/player.html?photo_id=85769301 https://video.accutics.com/64968568/85769301/d365ef12e59974c61ca95b904ef52a81/video_medium/mitchell-teixeira-on-trends-in-video.mp4 https://video.accutics.com/64968568/85769301/d365ef12e59974c61ca95b904ef52a81/small/mitchell-teixeira-on-trends-in-thumbnail.jpg Mitchell Teixeira on Trends in Analytics 2023-05-08T14:37:44+00:00 yes 49 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/lokesh-alluri-on-trends-in https://video.accutics.com/v.ihtml/player.html?photo_id=85769216 https://video.accutics.com/64968559/85769216/5f8b3f1d67eab75f9bf63855813f8418/video_medium/lokesh-alluri-on-trends-in-video.mp4 https://video.accutics.com/64968559/85769216/5f8b3f1d67eab75f9bf63855813f8418/small/lokesh-alluri-on-trends-in-thumbnail.jpg Lokesh Alluri on Trends in Analytics 2023-05-08T14:33:42+00:00 yes 62 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/trevor-paulsen-on-trends-in https://video.accutics.com/v.ihtml/player.html?photo_id=85769159 https://video.accutics.com/64968578/85769159/808ebe58a0741cb40ca892e950c44fd9/video_medium/trevor-paulsen-on-trends-in-video.mp4 https://video.accutics.com/64968578/85769159/808ebe58a0741cb40ca892e950c44fd9/small/trevor-paulsen-on-trends-in-thumbnail.jpg Trevor Paulsen on Trends in Analytics 2023-05-08T14:29:33+00:00 yes 41 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/jeff-bloomer-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=85769112 https://video.accutics.com/64968566/85769112/0c33e4414f6a2c5da205c0b7e160c107/video_medium/jeff-bloomer-on-tough-truths-in-video.mp4 https://video.accutics.com/64968566/85769112/0c33e4414f6a2c5da205c0b7e160c107/small/jeff-bloomer-on-tough-truths-in-thumbnail.jpg Jeff Bloomer on Tough Truths in Analytics 2023-05-08T14:26:13+00:00 yes 158 Data Leaders Series adobe summit adobesummit23 data leaders series tough truths https://video.accutics.com/amanda-diamante-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=85769055 https://video.accutics.com/64968566/85769055/715791df8394e3d006f25e61b3eb9d21/video_medium/amanda-diamante-on-tough-truths-in-video.mp4 https://video.accutics.com/64968566/85769055/715791df8394e3d006f25e61b3eb9d21/small/amanda-diamante-on-tough-truths-in-thumbnail.jpg Amanda Diamante on Tough Truths in Analytics 2023-05-08T14:22:24+00:00 yes 57 Data Leaders Series adobe summit adobesummit23 data leaders series tough truths https://video.accutics.com/eric-matisoff-jen-lasser-on-tough https://video.accutics.com/v.ihtml/player.html?photo_id=85696400 https://video.accutics.com/64968578/85696400/36327aaf5804296ac11dc59e3c8907a4/video_medium/eric-matisoff-jen-lasser-on-tough-video.mp4 https://video.accutics.com/64968578/85696400/36327aaf5804296ac11dc59e3c8907a4/small/eric-matisoff-jen-lasser-on-tough-thumbnail.jpg Eric Matisoff & Jen Lasser on Tough Truths in Analytics 2023-05-04T16:29:07+00:00 yes 75 Data Leaders Series adobe summit adobesummit23 data leaders series https://video.accutics.com/meghan-watson-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85389803 https://video.accutics.com/64968577/85389803/f18bd29e1bdfad46141df1b8086065a0/video_medium/meghan-watson-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968577/85389803/f18bd29e1bdfad46141df1b8086065a0/small/meghan-watson-on-adobe-summit-2023-thumbnail.jpg Meghan Watson on Adobe Summit 2023 Takeaways 2023-04-24T11:51:53+00:00 yes 64 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/pete-furseth-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85389795 https://video.accutics.com/64968567/85389795/129c93a2a8e2957c25265803662d5525/video_medium/pete-furseth-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968567/85389795/129c93a2a8e2957c25265803662d5525/small/pete-furseth-on-adobe-summit-2023-thumbnail.jpg Pete Furseth on Adobe Summit 2023 Takeaways 2023-04-24T11:51:08+00:00 yes 74 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/robert-solby-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85364855 https://video.accutics.com/64968561/85364855/033863b2e2d68af29fc721ffa87311dc/video_medium/robert-solby-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968561/85364855/033863b2e2d68af29fc721ffa87311dc/small/robert-solby-on-adobe-summit-2023-thumbnail.jpg Robert Solby on Adobe Summit 2023 Takeaways 2023-04-21T16:20:46+00:00 yes 54 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/jean-paul-behrens-on-adobe-summit https://video.accutics.com/v.ihtml/player.html?photo_id=85364802 https://video.accutics.com/64968556/85364802/cc6e2ead8b4fbc6d94fbc07edf31a51f/video_medium/jean-paul-behrens-on-adobe-summit-video.mp4 https://video.accutics.com/64968556/85364802/cc6e2ead8b4fbc6d94fbc07edf31a51f/small/jean-paul-behrens-on-adobe-summit-thumbnail.jpg Jean-Paul Behrens on Adobe Summit 2023 Takeaways 2023-04-21T16:13:27+00:00 yes 62 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/jim-gordon-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85364287 https://video.accutics.com/64968578/85364287/5de8b54a23ac530a95aa0b5f551b6598/video_medium/jim-gordon-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968578/85364287/5de8b54a23ac530a95aa0b5f551b6598/small/jim-gordon-on-adobe-summit-2023-thumbnail.jpg Jim Gordon on Adobe Summit 2023 Takeaways 2023-04-21T15:43:37+00:00 yes 93 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/mandy-george-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85362787 https://video.accutics.com/64968576/85362787/3eee0adabf1099a37adde106cfc2c9d7/video_medium/mandy-george-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968576/85362787/3eee0adabf1099a37adde106cfc2c9d7/small/mandy-george-on-adobe-summit-2023-thumbnail.jpg Mandy George on Adobe Summit 2023 Takeaways 2023-04-21T15:09:22+00:00 yes 45 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/jennifer-kunz-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85332084 https://video.accutics.com/64968571/85332084/fa8da973fb5cd7fb60e98af2ac8d8e3c/video_medium/jennifer-kunz-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968571/85332084/fa8da973fb5cd7fb60e98af2ac8d8e3c/small/jennifer-kunz-on-adobe-summit-2023-thumbnail.jpg Jennifer Kunz on Adobe Summit 2023 Takeaways 2023-04-20T11:19:44+00:00 yes 74 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/jacob-draper-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85331889 https://video.accutics.com/64968570/85331889/df8e5edc947a80576e9b791ffde43f7a/video_medium/jacob-draper-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968570/85331889/df8e5edc947a80576e9b791ffde43f7a/small/jacob-draper-on-adobe-summit-2023-thumbnail.jpg Jacob Draper on Adobe Summit 2023 Takeaways 2023-04-20T11:10:28+00:00 yes 74 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/how-campaign-data-anarchy-was-1 https://video.accutics.com/v.ihtml/player.html?photo_id=85308593 https://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/video_medium/how-campaign-data-anarchy-was-1-video.mp4 https://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/small/how-campaign-data-anarchy-was-1-thumbnail.jpg How Campaign Data Anarchy Was Solved at UNSW Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?  Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder of the Australian digital agency Klyp, and Kristian Simonsen - Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.  In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.   Why join:  <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul> 2023-04-19T09:29:28+00:00 yes 3535 Analytics campaign taxonomy campaign tracking data quality marketing data https://video.accutics.com/derek-tangren-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85252395 https://video.accutics.com/64968580/85252395/e3489a54a64298e87e6519bd2f7b2644/video_medium/derek-tangren-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968580/85252395/e3489a54a64298e87e6519bd2f7b2644/small/derek-tangren-on-adobe-summit-2023-thumbnail.jpg Derek Tangren on Adobe Summit 2023 Takeaways 2023-04-14T14:07:20+00:00 yes 63 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/david-geist-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85252358 https://video.accutics.com/64968568/85252358/63b1b5360a5d2112783ab352437b8e59/video_medium/david-geist-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968568/85252358/63b1b5360a5d2112783ab352437b8e59/small/david-geist-on-adobe-summit-2023-thumbnail.jpg David Geist on Adobe Summit 2023 Takeaways 2023-04-14T14:01:18+00:00 yes 41 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/christos-voutsakis-on-adobe-summit https://video.accutics.com/v.ihtml/player.html?photo_id=85235305 https://video.accutics.com/64968569/85235305/c1630bfa2224413efe7363a6db0bea1d/video_medium/christos-voutsakis-on-adobe-summit-video.mp4 https://video.accutics.com/64968569/85235305/c1630bfa2224413efe7363a6db0bea1d/small/christos-voutsakis-on-adobe-summit-thumbnail.jpg Christos Voutsakis on Adobe Summit 2023 Takeaways 2023-04-13T15:16:41+00:00 yes 70 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/bradley-bedford-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85235078 https://video.accutics.com/64968561/85235078/9ed479994296284d7d9b58ab5981947d/video_medium/bradley-bedford-adobe-summit-2023-video.mp4 https://video.accutics.com/64968561/85235078/9ed479994296284d7d9b58ab5981947d/small/bradley-bedford-adobe-summit-2023-thumbnail.jpg Bradley Bedford - Adobe Summit 2023 Takeaway 2023-04-13T15:02:36+00:00 yes 69 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/ben-gaines-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85234881 https://video.accutics.com/64968571/85234881/37309eb0202061a65b9df1a443d03df3/video_medium/ben-gaines-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968571/85234881/37309eb0202061a65b9df1a443d03df3/small/ben-gaines-on-adobe-summit-2023-thumbnail.jpg Ben Gaines on Adobe Summit 2023 Takeaways 2023-04-13T14:57:39+00:00 yes 49 Data Leaders Series adobe summit adobesummit23 data leaders series https://video.accutics.com/travis-sabin-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85214518 https://video.accutics.com/64968566/85214518/e43896b1e2a6152947ed53953406be6c/video_medium/travis-sabin-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968566/85214518/e43896b1e2a6152947ed53953406be6c/small/travis-sabin-on-adobe-summit-2023-thumbnail.jpg Travis Sabin on Adobe Summit 2023 Takeaways 2023-04-12T10:45:33+00:00 yes 51 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/jennifer-dungan-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85204971 https://video.accutics.com/64968568/85204971/344a35d28994e8b7ac6051d67797b9d1/video_medium/jennifer-dungan-adobe-summit-2023-video.mp4 https://video.accutics.com/64968568/85204971/344a35d28994e8b7ac6051d67797b9d1/small/jennifer-dungan-adobe-summit-2023-thumbnail.jpg Jennifer Dungan - Adobe Summit 2023 Takeaway 2023-04-11T14:13:08+00:00 yes 60 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/trevor-paulsen-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85163905 https://video.accutics.com/64968575/85163905/69cd4249ddf429a4c88ff6900292f190/video_medium/trevor-paulsen-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968575/85163905/69cd4249ddf429a4c88ff6900292f190/small/trevor-paulsen-on-adobe-summit-2023-thumbnail.jpg Trevor Paulsen on Adobe Summit 2023 Takeaways 2023-04-04T14:43:02+00:00 yes 80 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/mitchell-teixeira-on-adobe-summit https://video.accutics.com/v.ihtml/player.html?photo_id=85163719 https://video.accutics.com/64968568/85163719/d228c2984e5ee97f4d565131fe97d8cc/video_medium/mitchell-teixeira-on-adobe-summit-video.mp4 https://video.accutics.com/64968568/85163719/d228c2984e5ee97f4d565131fe97d8cc/small/mitchell-teixeira-on-adobe-summit-thumbnail.jpg Mitchell Teixeira on Adobe Summit 2023 Takeaways 2023-04-04T14:38:10+00:00 yes 46 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/lokesh-alluri-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85163269 https://video.accutics.com/64968556/85163269/7eb4269e552c997b2ca2b5d3d36357e5/video_medium/lokesh-alluri-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968556/85163269/7eb4269e552c997b2ca2b5d3d36357e5/small/lokesh-alluri-on-adobe-summit-2023-thumbnail.jpg Lokesh Alluri on Adobe Summit 2023 Takeaways 2023-04-04T14:09:38+00:00 yes 61 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/jeff-bloomer-on-adobe-summit-2023 https://video.accutics.com/v.ihtml/player.html?photo_id=85161443 https://video.accutics.com/64968567/85161443/b1e2b4352aa8ee277ffbee9ebd05b847/video_medium/jeff-bloomer-on-adobe-summit-2023-video.mp4 https://video.accutics.com/64968567/85161443/b1e2b4352aa8ee277ffbee9ebd05b847/small/jeff-bloomer-on-adobe-summit-2023-thumbnail.jpg Jeff Bloomer on Adobe Summit 2023 Takeaways 2023-04-04T11:22:50+00:00 yes 66 Data Leaders Series adobe summit adobesummit23 data leaders series https://video.accutics.com/adobe-analytics-unlocked-key-1 https://video.accutics.com/v.ihtml/player.html?photo_id=85116488 https://video.accutics.com/64968567/85116488/608c046d5e1ea9ff6ddf8554a1489e92/video_medium/adobe-analytics-unlocked-key-1-video.mp4 https://video.accutics.com/64968567/85116488/608c046d5e1ea9ff6ddf8554a1489e92/small/adobe-analytics-unlocked-key-1-thumbnail.jpg Adobe Analytics Unlocked: Key Capabilities from Adobe Experts Do you want to create more business value with Adobe Analytics and reduce analytics complexity?  Be among the first to learn about the latest analytics capabilities and takeaways from Adobe Summit 2023 in Vegas, straight from the experts.  In this exclusive webinar, Amanda Diamante, Senior Product Manager for Adobe Analytics at Adobe, joins Adobe champions Frederik Werner and Jimmy Felstead to share how to drive more value with Adobe Analytics. By attending this webinar, you will: <ul><li>Learn how to leverage Adobe Analytics data to improve marketing performance and ROI</li><li>Gain a deeper understanding of strategies for using Adobe Analytics to get insights into customer behavior</li><li>Connect with fellow digital analysts and learn from their experiences and perspectives</li><li>Be among the first to uncover the latest analytics trends and innovations from Adobe Summit 2023 </li></ul> 2023-03-30T19:04:12+00:00 yes 3733 Analytics Adobe Adobe Analytics Adobe Summit analytics trends https://video.accutics.com/eric-matisoff-jen-lasser-on-adobe https://video.accutics.com/v.ihtml/player.html?photo_id=85111619 https://video.accutics.com/64968577/85111619/5ce6bb8f93270ae7f34d2b0239cd680c/video_medium/eric-matisoff-jen-lasser-on-adobe-video.mp4 https://video.accutics.com/64968577/85111619/5ce6bb8f93270ae7f34d2b0239cd680c/small/eric-matisoff-jen-lasser-on-adobe-thumbnail.jpg Eric Matisoff & Jen Lasser on Adobe Summit 2023 Takeaways 2023-03-30T14:24:52+00:00 yes 51 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series https://video.accutics.com/amanda-diamante-on-adobe-summit https://video.accutics.com/v.ihtml/player.html?photo_id=85069894 https://video.accutics.com/64968570/85069894/2101ab6c8a225ad41368b8bf33e6cad8/video_medium/amanda-diamante-on-adobe-summit-video.mp4 https://video.accutics.com/64968570/85069894/2101ab6c8a225ad41368b8bf33e6cad8/small/amanda-diamante-on-adobe-summit-thumbnail.jpg Amanda Diamante on Adobe Summit 2023 Takeaways 2023-03-28T15:35:03+00:00 yes 35 Data Leaders Series adobe summit adobesummit23 analytics trends data leaders series measure camp https://video.accutics.com/adobe-summit-2023-data-analytics-4 https://video.accutics.com/v.ihtml/player.html?photo_id=83974521 https://video.accutics.com/64968566/83974521/134c76fc8a3434e65c4f536694fa250e/video_medium/adobe-summit-2023-data-analytics-4-video.mp4 https://video.accutics.com/64968566/83974521/134c76fc8a3434e65c4f536694fa250e/small/adobe-summit-2023-data-analytics-4-thumbnail.jpg Adobe Summit 2023: Data Analytics Sessions You Don't Want to Miss   With over 200 in-person sessions and hands-on labs across 11 tracks, the Adobe Summit conference can be challenging to navigate. Nobody can realistically make it to absolutely everything they want, so we have teamed up with an experienced panel to walk you through what to look for at Summit 2023.  Frederik Werner, Adobe champion and digital analyst expert, and Jerry Helou, VP MarTech Strategies at Softcrylic join Accutics' Casper Noreen Frid to give you the rundown for the data analytics sessions you don't want to miss. Join this panel discussion to:  <ul><li>Cut through the noise and get an overview of the sessions worth paying attention to</li><li>Get the experts' take on what Adobe Summit has in stock in terms of data analytics and beyond</li></ul> 2023-03-02T19:04:45+00:00 yes 3793 Analytics Adobe Adobe Analytics Adobe Summit AEP https://video.accutics.com/analytics-is-not-an-island-how-to-1 https://video.accutics.com/v.ihtml/player.html?photo_id=82733705 https://video.accutics.com/64968569/82733705/eb2fea8c85cd078a00a7f7258f12f214/video_medium/analytics-is-not-an-island-how-to-1-video.mp4 https://video.accutics.com/64968569/82733705/eb2fea8c85cd078a00a7f7258f12f214/small/analytics-is-not-an-island-how-to-1-thumbnail.jpg Analytics Is Not An Island: How To Link Data to Business Outcomes Achieving success with analytics requires business context and clear common goals. That's how you create impact.  But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations?  In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business.   Join us live to find out how to:  <ul><li>uncover the context behind the data to make a better case for analytics</li><li>measure value of analytics and increase collaboration with stakeholders</li><li>navigate the analytics shift from support to business-critical function</li></ul> 2023-01-19T16:03:25+00:00 yes 3688 Analytics analytics ROI data quality marketing impact https://video.accutics.com/streamlining-a-global-taxonomy-1 https://video.accutics.com/v.ihtml/player.html?photo_id=82560100 https://video.accutics.com/64968567/82560100/9e07cf87e28bb0750405bdf01d2afde6/video_medium/streamlining-a-global-taxonomy-1-video.mp4 https://video.accutics.com/64968567/82560100/9e07cf87e28bb0750405bdf01d2afde6/small/streamlining-a-global-taxonomy-1-thumbnail.jpg Streamlining a global taxonomy   Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.    Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.   In this webinar, you will learn about:    <ul><li>Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li>Scoping and implementation: what should be included in the taxonomy, with real-life use cases</li><li>Reporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul>  * Harvard Business Review - Assessing Quality, A Managerial Call to Action 2023-01-11T16:50:18+00:00 yes 149 Webinar Highlights https://video.accutics.com/the-missing-link-why-is-your-2 https://video.accutics.com/v.ihtml/player.html?photo_id=81933969 https://video.accutics.com/64968575/81933969/919cb874c4f481af0b5d88dc460481ec/video_medium/the-missing-link-why-is-your-2-video.mp4 https://video.accutics.com/64968575/81933969/919cb874c4f481af0b5d88dc460481ec/small/the-missing-link-why-is-your-2-thumbnail.jpg The Missing Link: Why Is Your Digital Analytics Failing?   Companies have long understood that data is an essential differentiator for creating meaningful and long-lasting customer relationships. Yet, many are struggling with exploding cost, rapidly growing headcount, long and tedious processes, and frustrated stakeholders.  But what is going wrong? How can you turn this around and prevent it from happening again? In this webinar, digital analytics champions Frederik Werner and Kasper Rasmussen will give you the full success plan, from strategy to implementation, to turn your digital analytics from cost to profit driver.    You'll learn how to:   <ul><li>get more with less by simplifying your analytics implementation and metrics</li><li>make data more accessible and bridge silos between stakeholders across all levels of the organization</li><li>get more buy-in for analytics by proving its impact with measurable results</li></ul> 2022-12-08T16:03:31+00:00 yes 3761 Analytics analytics ROI https://video.accutics.com/how-can-data-journalism-help-you-1 https://video.accutics.com/v.ihtml/player.html?photo_id=81406719 https://video.accutics.com/64968570/81406719/b17b6c2a5367f67d656158548aeec514/video_medium/how-can-data-journalism-help-you-1-video.mp4 https://video.accutics.com/64968570/81406719/b17b6c2a5367f67d656158548aeec514/small/how-can-data-journalism-help-you-1-thumbnail.jpg How Can Data Journalism Help You Trust Your Marketing Data   “Back it up with data” has become the common mantra, yet many of us don’t fully trust the data we have at hand. Navigating numbers is challenging, as results are often misrepresented for effect or gain.    In this live session, Nicola Strand, Senior Digital Strategist at Vertic, and Accutics' Casper Noreen Frid will uncover what makes enterprises struggle with trusting data and what they can learn from effective data journalism.    We'll take the unconventional webinar path and pass the mic to you. Dive into the reasons behind distrust in data and learn:    <ul><li>What immediate & long-term effects lack of data compliance has </li><li>Why visualization and data storytelling are important</li><li>How team synergies and culture impact data activation</li></ul>  Join the conversation to get the answers to what you've always wanted to know about commercial data handling, but were afraid to ask.   2022-11-16T15:46:54+00:00 yes 2748 Marketing data journalism data quality https://video.accutics.com/where-did-my-campaign-click-go-2 https://video.accutics.com/v.ihtml/player.html?photo_id=81041086 https://video.accutics.com/64968577/81041086/1ba515485d926f9c90d1664359b94758/video_medium/where-did-my-campaign-click-go-2-video.mp4 https://video.accutics.com/64968577/81041086/1ba515485d926f9c90d1664359b94758/small/where-did-my-campaign-click-go-2-thumbnail.jpg Where Did My Campaign Click Go?   Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans.   In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data.   In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.      Why join: <ul><li>get a better understanding of digital media buying and bot activity</li><li>learn how to identify bot traffic on your website coming from campaigns</li><li>find out how to optimize your advertising budgets by taking action on ineffective clicks</li></ul> 2022-10-26T16:06:07+00:00 yes 3925 Marketing campaign fraud campaign tracking data quality https://video.accutics.com/how-to-prepare-your-data-collection-1 https://video.accutics.com/v.ihtml/player.html?photo_id=78991030 https://video.accutics.com/64968567/78991030/22b7b5c16d6e173814c65e2866cc2a77/video_medium/how-to-prepare-your-data-collection-1-video.mp4 https://video.accutics.com/64968567/78991030/22b7b5c16d6e173814c65e2866cc2a77/small/how-to-prepare-your-data-collection-1-thumbnail.jpg How to Prepare Your Data Collection Architecture for GA4   One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money.    This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth.   Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to:  <ul><li>Define and prepare the data collection infrastructure for your GA4 migration</li><li>Tap into the true potential of GA4 by activating its new tracking features </li><li>Identify and avoid potential data quality issues that can affect your future GA4 reports</li></ul> 2022-09-29T16:01:39+00:00 yes 3612 Analytics GA4 google analytics https://video.accutics.com/towards-a-unified-marketing-data-1 https://video.accutics.com/v.ihtml/player.html?photo_id=78554981 https://video.accutics.com/64968580/78554981/28e81302f9848a9422ac788bfd9fefd9/video_medium/towards-a-unified-marketing-data-1-video.mp4 https://video.accutics.com/64968580/78554981/28e81302f9848a9422ac788bfd9fefd9/small/towards-a-unified-marketing-data-1-thumbnail.jpg Towards a Unified Marketing Data Model   The tough truth is that many companies are still driven by gut feeling or habit when it comes to their advertising investments.   Without a common data language for marketing, it is nearly impossible to understand the impact of creativity and digital campaigns on ROI, and optimize accordingly.   In this webinar, marketing activation expert Dan White and Accutics' Kristian Simonsen reveal how a unified marketing data model helps you improve marketing performance and ultimately make better marketing decisions.    Why join:  <ul><li dir = "auto">Get the business benefits of using a unified marketing data model for organic and paid marketing</li><li dir = "auto">Understand how creative impact varies from culture to culture</li><li dir = "auto">Learn how to link creative, campaign activities, and channel performance to more accurate data sets</li><li dir = "auto">Hear how global organizations leverage unified data models for strategic advantage and improved ROI   </li></ul>  2022-09-21T20:49:48+00:00 yes 3653 Marketing marketing data https://video.accutics.com/ibrahim-elawadi-on-trends-in https://video.accutics.com/v.ihtml/player.html?photo_id=76650692 https://video.accutics.com/64968561/76650692/ee414eabe6f4da9bd7e4c450d11787b5/video_medium/ibrahim-elawadi-on-trends-in-video.mp4 https://video.accutics.com/64968561/76650692/ee414eabe6f4da9bd7e4c450d11787b5/small/ibrahim-elawadi-on-trends-in-thumbnail.jpg Ibrahim Elawadi on Trends in Analytics 2022-07-21T16:05:31+00:00 yes 83 Data Leaders Series analytics trends data leaders series measure camp https://video.accutics.com/ibrahim-elawadi-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=76650632 https://video.accutics.com/64968561/76650632/c26a7b995b31cfd483ceffe75b09b863/video_medium/ibrahim-elawadi-on-tough-truths-in-video.mp4 https://video.accutics.com/64968561/76650632/c26a7b995b31cfd483ceffe75b09b863/small/ibrahim-elawadi-on-tough-truths-in-thumbnail.jpg Ibrahim Elawadi on Tough Truths in Analytics 2022-07-21T16:00:21+00:00 yes 52 Data Leaders Series data leaders series measure camp tough truths https://video.accutics.com/ashit-kumar-on-the-business-value https://video.accutics.com/v.ihtml/player.html?photo_id=76650561 https://video.accutics.com/64968577/76650561/25d2dd27f0ffbf933fdc9ecc7a6c3c3c/video_medium/ashit-kumar-on-the-business-value-video.mp4 https://video.accutics.com/64968577/76650561/25d2dd27f0ffbf933fdc9ecc7a6c3c3c/small/ashit-kumar-on-the-business-value-thumbnail.jpg Ashit Kumar on the Business Value of Data 2022-07-21T15:51:54+00:00 yes 49 Data Leaders Series analytics roi data leaders series measure camp https://video.accutics.com/jomar-reyes-on-the-role-of-data-for https://video.accutics.com/v.ihtml/player.html?photo_id=76583248 https://video.accutics.com/64968561/76583248/614027e821dbea0472bccf8db0c060c0/video_medium/jomar-reyes-on-the-role-of-data-for-video.mp4 https://video.accutics.com/64968561/76583248/614027e821dbea0472bccf8db0c060c0/small/jomar-reyes-on-the-role-of-data-for-thumbnail.jpg Jomar Reyes on the Role of Data for Building Communities 2022-07-15T11:53:21+00:00 yes 115 Data Leaders Series data leaders series measure camp https://video.accutics.com/phil-pearce-on-the-role-of-data https://video.accutics.com/v.ihtml/player.html?photo_id=76582932 https://video.accutics.com/64968575/76582932/0242c09d1fc1dc8e5f72fcf21be39aea/video_medium/phil-pearce-on-the-role-of-data-video.mp4 https://video.accutics.com/64968575/76582932/0242c09d1fc1dc8e5f72fcf21be39aea/small/phil-pearce-on-the-role-of-data-thumbnail.jpg Phil Pearce on the Role of Data Quality for Tracking 2022-07-15T11:13:36+00:00 yes 54 Data Leaders Series campaign tracking data leaders series data quality measure camp https://video.accutics.com/nicola-strand-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=76582332 https://video.accutics.com/64968576/76582332/941169d403f87ac26d760ccd0f840a88/video_medium/nicola-strand-on-tough-truths-in-video.mp4 https://video.accutics.com/64968576/76582332/941169d403f87ac26d760ccd0f840a88/small/nicola-strand-on-tough-truths-in-thumbnail.jpg Nicola Strand on Tough Truths in Analytics 2022-07-15T10:19:32+00:00 yes 39 Data Leaders Series data leaders series measure camp tough truths https://video.accutics.com/lasse-hoffmann-on-trends-in https://video.accutics.com/v.ihtml/player.html?photo_id=76582321 https://video.accutics.com/64968568/76582321/1ba1de0a3c342bf9a09a603e8f1cbdce/video_medium/lasse-hoffmann-on-trends-in-video.mp4 https://video.accutics.com/64968568/76582321/1ba1de0a3c342bf9a09a603e8f1cbdce/small/lasse-hoffmann-on-trends-in-thumbnail.jpg Lasse Hoffmann on Trends in Analytics 2022-07-15T10:17:05+00:00 yes 74 Data Leaders Series analytics trends data leaders series measure camp https://video.accutics.com/ashit-kumar-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=76571931 https://video.accutics.com/64968580/76571931/34c1c9887cd96d5bf010b878d9dc7719/video_medium/ashit-kumar-on-tough-truths-in-video.mp4 https://video.accutics.com/64968580/76571931/34c1c9887cd96d5bf010b878d9dc7719/small/ashit-kumar-on-tough-truths-in-thumbnail.jpg Ashit Kumar on Tough Truths in Analytics 2022-07-14T10:44:52+00:00 yes 54 Data Leaders Series data leaders series measure camp tough truths https://video.accutics.com/wojciech-zak-on-analytics-trends-in https://video.accutics.com/v.ihtml/player.html?photo_id=76468875 https://video.accutics.com/64968577/76468875/8eabcf1d2764e66bf36689e2d8fbba6a/video_medium/wojciech-zak-on-analytics-trends-in-video.mp4 https://video.accutics.com/64968577/76468875/8eabcf1d2764e66bf36689e2d8fbba6a/small/wojciech-zak-on-analytics-trends-in-thumbnail.jpg Wojciech Zak on Analytics Trends in Tracking 2022-07-05T11:31:40+00:00 yes 43 Data Leaders Series analytics trends campaign tracking data leaders series measure camp https://video.accutics.com/wojciech-zach-on-trends-in https://video.accutics.com/v.ihtml/player.html?photo_id=76468799 https://video.accutics.com/64968556/76468799/bdfc78bbde6f0349b01b030c19da9b4f/video_medium/wojciech-zach-on-trends-in-video.mp4 https://video.accutics.com/64968556/76468799/bdfc78bbde6f0349b01b030c19da9b4f/small/wojciech-zach-on-trends-in-thumbnail.jpg Wojciech Zach on Trends in Analytics 2022-07-05T11:27:29+00:00 yes 56 Data Leaders Series analytics trends data leaders series measure camp https://video.accutics.com/mikko-piipo-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=76372439 https://video.accutics.com/64968567/76372439/986c085a9f7389d433e455844f00c36b/video_medium/mikko-piipo-on-tough-truths-in-video.mp4 https://video.accutics.com/64968567/76372439/986c085a9f7389d433e455844f00c36b/small/mikko-piipo-on-tough-truths-in-thumbnail.jpg Mikko Piipo on Tough Truths in Analytics 2022-07-01T11:00:57+00:00 yes 77 Data Leaders Series data leaders series measure camp tough truths https://video.accutics.com/marta-saratowitz-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=76372188 https://video.accutics.com/64968559/76372188/e838a44c71ca216877a831bffd224f1b/video_medium/marta-saratowitz-on-tough-truths-in-video.mp4 https://video.accutics.com/64968559/76372188/e838a44c71ca216877a831bffd224f1b/small/marta-saratowitz-on-tough-truths-in-thumbnail.jpg Marta Saratowitz on Tough Truths in Analytics 2022-07-01T10:32:33+00:00 yes 57 Data Leaders Series data leaders series measure camp tough truths https://video.accutics.com/petri-mertanen-on-trends-in https://video.accutics.com/v.ihtml/player.html?photo_id=76312091 https://video.accutics.com/64968566/76312091/79c51055cd3f388d13aa94014c0a6b49/video_medium/petri-mertanen-on-trends-in-video.mp4 https://video.accutics.com/64968566/76312091/79c51055cd3f388d13aa94014c0a6b49/small/petri-mertanen-on-trends-in-thumbnail.jpg Petri Mertanen on Trends in Analytics 2022-06-28T15:08:44+00:00 yes 30 Data Leaders Series analytics trends data leaders series measure camp https://video.accutics.com/astrid-illum-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=76310353 https://video.accutics.com/64968556/76310353/431e46919acbfcf8f10ddaf5f2f9329d/video_medium/astrid-illum-on-tough-truths-in-video.mp4 https://video.accutics.com/64968556/76310353/431e46919acbfcf8f10ddaf5f2f9329d/small/astrid-illum-on-tough-truths-in-thumbnail.jpg Astrid Illum on Tough Truths in Analytics 2022-06-28T13:39:09+00:00 yes 65 Data Leaders Series data leaders series measure camp tough truths https://video.accutics.com/steen-rasmussen-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=76310272 https://video.accutics.com/64968558/76310272/22bde39deaff66a995c6524a4a144368/video_medium/steen-rasmussen-on-tough-truths-in-video.mp4 https://video.accutics.com/64968558/76310272/22bde39deaff66a995c6524a4a144368/small/steen-rasmussen-on-tough-truths-in-thumbnail.jpg Steen Rasmussen on Tough Truths in Analytics 2022-06-28T13:36:27+00:00 yes 74 Data Leaders Series data leaders series measure camp tough truths https://video.accutics.com/juliana-jackson-on-tough-truths-in https://video.accutics.com/v.ihtml/player.html?photo_id=76309443 https://video.accutics.com/64968568/76309443/ab93afcdb3a90387c67b85626e4ed88e/video_medium/juliana-jackson-on-tough-truths-in-video.mp4 https://video.accutics.com/64968568/76309443/ab93afcdb3a90387c67b85626e4ed88e/small/juliana-jackson-on-tough-truths-in-thumbnail.jpg Juliana Jackson on Tough Truths in Analytics 2022-06-28T12:36:14+00:00 yes 36 Data Leaders Series data leaders series measure camp tough truths https://video.accutics.com/wojciech-zak-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76170257 https://video.accutics.com/64968559/76170257/a660a5472016604096571ca228309eb7/video_medium/wojciech-zak-interview-data-video.mp4 https://video.accutics.com/64968559/76170257/a660a5472016604096571ca228309eb7/small/wojciech-zak-interview-data-thumbnail.jpg Wojciech Zak Interview - Data Leaders Series Wojciech Zak - Head of Data and Analytics @ Aller Media 2022-06-15T13:42:53+00:00 yes 311 Data Leaders Series data leaders series measure camp https://video.accutics.com/steen-rasmussen-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76170049 https://video.accutics.com/64968556/76170049/275864d72fae7caf033b79d4c2854db2/video_medium/steen-rasmussen-interview-data-video.mp4 https://video.accutics.com/64968556/76170049/275864d72fae7caf033b79d4c2854db2/small/steen-rasmussen-interview-data-thumbnail.jpg Steen Rasmussen Interview - Data Leaders Series Steen Rasmussen - Co-founder @ IIH Nordic 2022-06-15T13:27:07+00:00 yes 451 Data Leaders Series data leaders series measure camp https://video.accutics.com/phil-pearce-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76169754 https://video.accutics.com/64968578/76169754/d4c12fee44774c8fed50906cdac9875b/video_medium/phil-pearce-interview-data-video.mp4 https://video.accutics.com/64968578/76169754/d4c12fee44774c8fed50906cdac9875b/small/phil-pearce-interview-data-thumbnail.jpg Phil Pearce Interview - Data Leaders Series Phil Pearce - Founder and CEO at MeasureMinds 2022-06-15T13:05:07+00:00 yes 256 Data Leaders Series data leaders series measure camp https://video.accutics.com/petri-mertanen-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76169288 https://video.accutics.com/64968567/76169288/1125c180a859725d36b9f194e4b2acf4/video_medium/petri-mertanen-interview-data-video.mp4 https://video.accutics.com/64968567/76169288/1125c180a859725d36b9f194e4b2acf4/small/petri-mertanen-interview-data-thumbnail.jpg Petri Mertanen Interview - Data Leaders Series Petri Mertanen - Founder & Marketing Analytics Consultant @ Mertanen Analytics Oy 2022-06-15T12:42:53+00:00 yes 170 Data Leaders Series data leaders series measure camp https://video.accutics.com/nicola-strand-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76168706 https://video.accutics.com/64968569/76168706/277f8c32de4aa9abfa16e2b48c52babc/video_medium/nicola-strand-interview-data-video.mp4 https://video.accutics.com/64968569/76168706/277f8c32de4aa9abfa16e2b48c52babc/small/nicola-strand-interview-data-thumbnail.jpg Nicola Strand Interview - Data Leaders Series Nicola Strand - Account Director @ Wunderman Thompson MAP 2022-06-15T12:02:14+00:00 yes 181 Data Leaders Series data leaders series measure camp https://video.accutics.com/mikko-piippo-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76168535 https://video.accutics.com/64968566/76168535/ece46a01b1933ca6b582a78637786bd8/video_medium/mikko-piippo-interview-data-video.mp4 https://video.accutics.com/64968566/76168535/ece46a01b1933ca6b582a78637786bd8/small/mikko-piippo-interview-data-thumbnail.jpg Mikko Piippo Interview - Data Leaders Series Mikko Piippo - Digital Analytics Consultant & Co-founder @ Hopkins 2022-06-15T11:50:54+00:00 yes 251 Data Leaders Series data leaders series measure camp https://video.accutics.com/marta-florentyna-saratowicz https://video.accutics.com/v.ihtml/player.html?photo_id=76168344 https://video.accutics.com/64968559/76168344/4280f471ab3df4e04bbe7281cd703345/video_medium/marta-florentyna-saratowicz-video.mp4 https://video.accutics.com/64968559/76168344/4280f471ab3df4e04bbe7281cd703345/small/marta-florentyna-saratowicz-thumbnail.jpg Marta Florentyna Saratowicz Interview - Data Leaders Series Marta Florentyna Saratowicz - Product Manager, Tracking & Martech @ Pandora 2022-06-15T11:37:26+00:00 yes 426 Data Leaders Series data leaders series measure camp https://video.accutics.com/lasse-hoffmann-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76168058 https://video.accutics.com/64968560/76168058/69fe9ee4ab5565d724c27983abf329fb/video_medium/lasse-hoffmann-interview-data-video.mp4 https://video.accutics.com/64968560/76168058/69fe9ee4ab5565d724c27983abf329fb/small/lasse-hoffmann-interview-data-thumbnail.jpg Lasse Hoffmann Interview - Data Leaders Series Lasse Hoffmann - Senior Advisor Client Development @ e-dialog 2022-06-15T11:21:54+00:00 yes 243 Data Leaders Series data leaders series measure camp https://video.accutics.com/juliana-jackson-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76167948 https://video.accutics.com/64968567/76167948/3ee620926e08f8eaaea68f23fecaa35a/video_medium/juliana-jackson-interview-data-video.mp4 https://video.accutics.com/64968567/76167948/3ee620926e08f8eaaea68f23fecaa35a/small/juliana-jackson-interview-data-thumbnail.jpg Juliana Jackson Interview - Data Leaders Series Juliana Jackson - Growth Product Manager @ CXL 2022-06-15T11:09:59+00:00 yes 366 Data Leaders Series data leaders series measure camp https://video.accutics.com/jomar-reyes-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76167698 https://video.accutics.com/64968580/76167698/9650690a08e822a677a55a21eec868b1/video_medium/jomar-reyes-interview-data-video.mp4 https://video.accutics.com/64968580/76167698/9650690a08e822a677a55a21eec868b1/small/jomar-reyes-interview-data-thumbnail.jpg Jomar Reyes Interview - Data Leaders Series Jomar Reyes - Head of Global Community @ Music Tribe 2022-06-15T10:50:24+00:00 yes 523 Data Leaders Series data leaders series measure camp https://video.accutics.com/ibrahim-elawadi-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76156882 https://video.accutics.com/64968569/76156882/d0fb18edaf00ed4452ecdc27450fcf79/video_medium/ibrahim-elawadi-interview-data-video.mp4 https://video.accutics.com/64968569/76156882/d0fb18edaf00ed4452ecdc27450fcf79/small/ibrahim-elawadi-interview-data-thumbnail.jpg Ibrahim Elawadi Interview - Data Leaders Series Ibrahim Elawadi - Senior Insights Manager @ Greenpeace 2022-06-14T12:04:46+00:00 yes 329 Data Leaders Series data leaders series measure camp https://video.accutics.com/astrid-illum-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76156035 https://video.accutics.com/64968567/76156035/6c66e14b79ff8287c3f65a9a33751031/video_medium/astrid-illum-interview-data-video.mp4 https://video.accutics.com/64968567/76156035/6c66e14b79ff8287c3f65a9a33751031/small/astrid-illum-interview-data-thumbnail.jpg Astrid Illum Interview - Data Leaders Series Astrid Illum - Director of Customer Engagement @ DFDS 2022-06-14T11:35:01+00:00 yes 209 Data Leaders Series data leaders series measure camp https://video.accutics.com/ashit-kumar-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76155835 https://video.accutics.com/64968567/76155835/b424116e14097e5744ea04ee069cd567/video_medium/ashit-kumar-interview-data-video.mp4 https://video.accutics.com/64968567/76155835/b424116e14097e5744ea04ee069cd567/small/ashit-kumar-interview-data-thumbnail.jpg Ashit Kumar Interview - Data Leaders Series Ashit Kumar, User Growth Lead @ Spotify 2022-06-14T11:22:23+00:00 yes 330 Data Leaders Series data leaders series measure camp https://video.accutics.com/alban-gerome-interview-data https://video.accutics.com/v.ihtml/player.html?photo_id=76154928 https://video.accutics.com/64968576/76154928/2ee444691b7ff48da3e06904c584e751/video_medium/alban-gerome-interview-data-video.mp4 https://video.accutics.com/64968576/76154928/2ee444691b7ff48da3e06904c584e751/small/alban-gerome-interview-data-thumbnail.jpg Alban Gérôme Interview - Data Leaders Series Alban Gerome - Legal & General 2022-06-14T10:56:35+00:00 yes 443 Data Leaders Series data leaders series measure camp https://video.accutics.com/measurecamp-cph-2022-aftermovie https://video.accutics.com/v.ihtml/player.html?photo_id=76140299 https://video.accutics.com/64968578/76140299/df56e2f02c8ce5c5f1eaed8230705d9e/video_medium/measurecamp-cph-2022-aftermovie-video.mp4 https://video.accutics.com/64968578/76140299/df56e2f02c8ce5c5f1eaed8230705d9e/small/measurecamp-cph-2022-aftermovie-thumbnail.jpg MeasureCamp CPH 2022 Aftermovie 2022-06-13T13:28:51+00:00 yes 220 SoMe Promo measure camp https://video.accutics.com/why-do-we-need-a-marketing-taxonomy https://video.accutics.com/v.ihtml/player.html?photo_id=76021169 https://video.accutics.com/64968561/76021169/d3cbe9fdce8c304df009e50098cc67e0/video_medium/why-do-we-need-a-marketing-taxonomy-video.mp4 https://video.accutics.com/64968561/76021169/d3cbe9fdce8c304df009e50098cc67e0/small/why-do-we-need-a-marketing-taxonomy-thumbnail.jpg Why do we need a marketing taxonomy?   Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.    Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.   In this webinar, you will learn about:    <ul><li>Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li>Scoping and implementation: what should be included in the taxonomy, with real-life use cases</li><li>Reporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul>  * Harvard Business Review - Assessing Quality, A Managerial Call to Action 2022-06-01T15:02:26+00:00 yes 100 Webinar Highlights https://video.accutics.com/what-keeps-heads-of-marketing-awake https://video.accutics.com/v.ihtml/player.html?photo_id=76020932 https://video.accutics.com/64968560/76020932/8925fd1fa3dd5599d572d3f8925acba4/video_medium/what-keeps-heads-of-marketing-awake-video.mp4 https://video.accutics.com/64968560/76020932/8925fd1fa3dd5599d572d3f8925acba4/small/what-keeps-heads-of-marketing-awake-thumbnail.jpg What keeps Heads of Marketing awake at night?   Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.    Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.   In this webinar, you will learn about:    <ul><li>Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li>Scoping and implementation: what should be included in the taxonomy, with real-life use cases</li><li>Reporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul>  * Harvard Business Review - Assessing Quality, A Managerial Call to Action 2022-06-01T14:53:26+00:00 yes 84 Webinar Highlights https://video.accutics.com/streamlining-a-global-taxonomy https://video.accutics.com/v.ihtml/player.html?photo_id=76020925 https://video.accutics.com/64968560/76020925/7379fb6671da79f711627f3248a9f408/video_medium/streamlining-a-global-taxonomy-video.mp4 https://video.accutics.com/64968560/76020925/7379fb6671da79f711627f3248a9f408/small/streamlining-a-global-taxonomy-thumbnail.jpg Streamlining a global taxonomy   Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.    Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.   In this webinar, you will learn about:    <ul><li>Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li>Scoping and implementation: what should be included in the taxonomy, with real-life use cases</li><li>Reporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul>  * Harvard Business Review - Assessing Quality, A Managerial Call to Action 2022-06-01T14:53:22+00:00 yes 184 Webinar Highlights https://video.accutics.com/global-taxonomy-practical-examples https://video.accutics.com/v.ihtml/player.html?photo_id=76020920 https://video.accutics.com/64968560/76020920/086ccd2bc8c59f83baa3747180a464fc/video_medium/global-taxonomy-practical-examples-video.mp4 https://video.accutics.com/64968560/76020920/086ccd2bc8c59f83baa3747180a464fc/small/global-taxonomy-practical-examples-thumbnail.jpg Global taxonomy practical examples   Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.    Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.   In this webinar, you will learn about:    <ul><li>Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li>Scoping and implementation: what should be included in the taxonomy, with real-life use cases</li><li>Reporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul>  * Harvard Business Review - Assessing Quality, A Managerial Call to Action 2022-06-01T14:53:19+00:00 yes 222 Webinar Highlights https://video.accutics.com/how-to-build-an-enterprise-level-1 https://video.accutics.com/v.ihtml/player.html?photo_id=75928163 https://video.accutics.com/64968561/75928163/a9effce0fb751ab1bc9cc30df9f8455c/video_medium/how-to-build-an-enterprise-level-1-video.mp4 https://video.accutics.com/64968561/75928163/a9effce0fb751ab1bc9cc30df9f8455c/small/how-to-build-an-enterprise-level-1-thumbnail.jpg How to Build an Enterprise-Level Campaign Taxonomy   Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.    Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.   In this webinar, you will learn about:    <ul><li>Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li>Scoping and implementation: what should be included in the taxonomy, with real-life use cases</li><li>Reporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul>  * Harvard Business Review - Assessing Quality, A Managerial Call to Action 2022-05-24T17:02:40+00:00 yes 3702 Marketing campaign taxonomy campaign tracking data quality https://video.accutics.com/dry-run-how-to-build-an-2 https://video.accutics.com/v.ihtml/player.html?photo_id=75912724 https://video.accutics.com/64968567/75912724/3b195682cfe4cad74881a727032a7a21/video_medium/dry-run-how-to-build-an-2-video.mp4 https://video.accutics.com/64968567/75912724/3b195682cfe4cad74881a727032a7a21/small/dry-run-how-to-build-an-2-thumbnail.jpg DRY RUN: How to Build an Enterprise-Level Campaign Taxonomy   Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.    Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.   In this webinar, you will learn about:    <ul><li dir = "auto">Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li dir = "auto">Scoping and implementation: what should be included in the taxonomy, with real-life use cases</li><li dir = "auto">Reporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul>  * Harvard Business Review - Assessing Quality, A Managerial Call to Action 2022-05-23T15:35:10+00:00 yes 42 SoMe Promo https://video.accutics.com/unlock-the-power-of-dynamic-qr-1 https://video.accutics.com/v.ihtml/player.html?photo_id=75600589 https://video.accutics.com/64968569/75600589/35e39401272936fe81797134d47726c7/video_medium/unlock-the-power-of-dynamic-qr-1-video.mp4 https://video.accutics.com/64968569/75600589/35e39401272936fe81797134d47726c7/small/unlock-the-power-of-dynamic-qr-1-thumbnail.jpg Unlock the Power of Dynamic QR Codes QR codes are making a comeback. But how do they work? And how do you measure how they are being used?  The small barcodes are seen everywhere from restaurant menus to outdoor ads. And they are a very successful way to engage with customers. On top of that, dynamic QR codes help you create editable content and enhance the user journey. However, many companies forget one crucial step: tracking. In this webinar, we will take you through:  <ul><li>How to create and use QR codes, with real-life use cases</li><li>The difference between static and dynamic QR codes</li><li>How to track your QR codes and analyze their performance</li></ul> 2022-04-27T16:40:06+00:00 yes 2363 Marketing campaign tracking dynamic QR codes QR codes https://video.accutics.com/adobe-summit-2022-wrap-up-key-2 https://video.accutics.com/v.ihtml/player.html?photo_id=74761529 https://video.accutics.com/64968556/74761529/ace4269b3337271c28e5cee1b3f665d5/video_medium/adobe-summit-2022-wrap-up-key-2-video.mp4 https://video.accutics.com/64968556/74761529/ace4269b3337271c28e5cee1b3f665d5/small/adobe-summit-2022-wrap-up-key-2-thumbnail.jpg Adobe Summit 2022 Wrap-Up: Key Analytics Takeaways & Trends +200 sessions on customer journey analytics, data management, marketing optimization, as well as training workshops and industry expert talks from Eric Matisoff, Jennifer Kunz, Mo Gawdat are on the menu of this year's jam-packed Adobe Summit digital experience conference. That's a lot to take in.  Don't worry - we've got you covered:  Frederik Werner, Adobe Summit speaker, Adobe Analytics Champion and Digital Analytics Specialist at DHL, and Accutics' Kasper Rasmussen share and discuss their conference learnings to ease your FOMO.      Join this 45-min fireside session to get their highlights on customer journeys, marketing analytics, campaign tracking management and take a look into the future of data governance. 2022-03-23T16:54:03+00:00 yes 3207 Analytics Adobe Summit analytics trends https://video.accutics.com/welcome-to-health-check https://video.accutics.com/v.ihtml/player.html?photo_id=74641156 https://video.accutics.com/64968566/74641156/9cfdeca21f73d32ae7c4f0e06fca06cf/video_medium/welcome-to-health-check-video.mp4 https://video.accutics.com/64968566/74641156/9cfdeca21f73d32ae7c4f0e06fca06cf/small/welcome-to-health-check-thumbnail.jpg Welcome to Health Check A short video guide introducing people to Health Check & how to get started 2022-03-15T18:40:43+00:00 yes 99 Onboarding guides adobesummit2022 healthcheck https://video.accutics.com/how-to-turn-data-insights-into-3 https://video.accutics.com/v.ihtml/player.html?photo_id=74035597 https://video.accutics.com/64968577/74035597/6e5972284dbeee6d84f7ed2b3693c8e1/video_medium/how-to-turn-data-insights-into-3-video.mp4 https://video.accutics.com/64968577/74035597/6e5972284dbeee6d84f7ed2b3693c8e1/small/how-to-turn-data-insights-into-3-thumbnail.jpg How to Turn Data Insights Into Action   99,8% of companies are collecting data, but only 5% of them are generating significant business value from their data investments. Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.   Agenda:  • Data Collection & Preparation: how to increase task efficiency and build a solid data foundation • Data Activation & Reporting: how to better interact with your marketing data and generate insights faster • Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action 2022-02-02T16:55:10+00:00 yes 3278 Analytics analytics ROI campaign tracking data quality marketing impact https://video.accutics.com/how-to-get-better-marketing-data https://video.accutics.com/v.ihtml/player.html?photo_id=73576609 https://video.accutics.com/64968568/73576609/6c6fd729379b4210aded0802f194c8db/video_medium/how-to-get-better-marketing-data-video.mp4 https://video.accutics.com/64968568/73576609/6c6fd729379b4210aded0802f194c8db/small/how-to-get-better-marketing-data-thumbnail.jpg How to Get Better Marketing Data: With Andy Crestodina and Kasper Rasmussen  Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important. Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data . Agenda: • What is marketing data and why is it important• Why and how to track campaigns in Google Analytics• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders *Forrester 2022-01-12T16:51:58+00:00 yes 3090 Marketing campaign tracking data quality marketing data marketing impact