Accutics

Accutics x IIH Webinar AI and Personalization 2025

Thu, 30 Oct 2025 13:51:05 GMT

Mikko Piipo on Tough Truths in Analytics

Wed, 23 Oct 2024 14:32:37 GMT

Eric Matisoff on Taking Data to Action

Wed, 23 Oct 2024 14:16:26 GMT

Eric Matisoff on Trustworthy Data

Wed, 23 Oct 2024 14:15:13 GMT

Eric Matisoff on Data Quality

Wed, 23 Oct 2024 14:13:41 GMT

Track Smart, Win Big: An Optimized Dataflow into GA & Big Query

Wed, 23 Oct 2024 13:34:07 GMT

This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.

We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query.

Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition.

TOPICS:
- Intro to how data flow into GA4 and Big Query.
- A look into Data strams Vs Sampled data
- Naming data efficiently between campaign platforms, GA and Big Query?
- The Power of complete and unified data (Use Case)

To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup.

Track Smart, Win Big: The GA4 Campaign Playbook

Mon, 30 Sep 2024 13:12:01 GMT

Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.

We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!

TOPICS:
- Campaign tracking in your 2024 Google setup
- Ensuring marketing impact: ROI and economic considerations
- How to get data where it belongs
- Steens Personal Insights and Recommendations

To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.

*Source: Forbes: Data Analytics Marathon

Deep-Dive: Best Practices for Providing Metadata to AEP and RTCDP

Fri, 30 Aug 2024 16:00:55 GMT

Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context.

This exclusive session will equip you with the tools you need to turn your data project into a success.

What you'll learn:

Go beyond the fundamentals: Frederik will share how to get a deeper understanding of your customers with the help of enriched metadata in your RTCDP.
Get hands-on: Participate in live exercises and Q&A to solidify your learnings and get personalized guidance from Frederik.
Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.

Deep-Dive: The Perfect Marketing Tracking Setup in Customer Journey Analytics

Wed, 29 May 2024 13:07:58 GMT

Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics.

This exclusive session will equip you with the tools you need to turn your data project into a success.

What you'll learn:

Go beyond the fundamentals: Frederik will walk you through the key steps of setting up marketing tracking in Customer Journey Analytics, based on accurate and actionable marketing data.
Get hands-on: Participate in live exercises and Q&A to solidify your learnings and get personalized guidance from Frederik.
Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.

Deep-Dive: The Perfect Marketing Tracking Setup in Adobe Analytics

Wed, 22 May 2024 10:20:28 GMT

Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing channel setup in Adobe Analytics.

This exclusive session will equip you with the tools you need to turn your data project into a success.

What you'll learn:

Go beyond the fundamentals: Frederik will walk you through the key steps of setting up marketing channels in Adobe Analytics, based on accurate and actionable marketing data.
Get hands-on: Participate in live exercises and Q&A to solidify your learnings and get personalized guidance from Frederik.
Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.

Adobe Summit 2024 Debrief: Putting Analytics Trends Into Practice

Fri, 19 Apr 2024 14:51:16 GMT

Do you want to take action on the latest analytics trends but don't know where to start?

Be among the first to learn how to implement the latest analytics capabilities and takeaways from Adobe Summit 2024, straight from the experts.

In this exclusive webinar, Eric Matisoff, Principal Evangelist, Analytics & Data Science at Adobe, and Frederik Werner, Head of Analytics at Accutics, will unpack Adobe Summit and share the highlights.

You'll learn:

The top analytics trends unveiled at Adobe Summit 2024 and their impact on your business strategy
Practical tips and strategies to implement these trends and transform your analytics practices
Real-world use cases and success stories to inspire your own data-driven initiatives

Decoding the Future: Adobe Summit 2024 Analytics Trends Shaping your Business

Thu, 07 Mar 2024 11:26:34 GMT

Feeling overwhelmed by the sheer volume of analytics workshops and sessions at the Adobe Summit 2024? You're not alone! With over 200 sessions spread across 11 tracks, it's practically impossible to cover everything you want. But fear not! We've got you covered.

Frederik Werner, Adobe champion and Head of Analytics at Accutics, and Ben Gaines, Director of Product Management at Adobe, walk you through what to look for at this year's Summit.

Why join:

Cut through the noise and get an overview of the sessions worth paying attention to
Get the lowdown on what Adobe Summit has in store for data analytics directly from the experts

Fun with Adobe Launch - The absolute BEST ways to send data to any Adobe product

Fri, 01 Mar 2024 09:16:52 GMT

Adobe Launch, aka Adobe Data Collection Tags, is not just the prime way to bring data into the Adobe Experience Cloud and Experience Platform, but also the weapon of choice for many practicioners maintaining analytics implementations and marketing pixels. However, given the flexibility of the tool, there are 1001 ways to use the tool and build processes around it.

Join industry-recognized experts Jennifer Kunz from 33 Sticks and Jim Gordon from Blue Acorn iCi, as well as Frederik Werner from Accutics in this live event to learn about what they love most about Adobe Launch and how they tackle common challenges on the way to digital excellence!

By attending this webinar, you will:

Get a good understanding on of Adobe Launch and how to use it effectively
See what is making the best implementations surprisingly easy to maintain
Discover how data can be brought into Adobe Experience Platform in the absolute BEST way possible

Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the successor to Adobe Analytics, it offers a rich set of exciting new features and completely overhauled tools. One of those features is Derived Fields, which (according to some industry experts) holds a wealth of value for new and existing customers.

Join Derek Tangren and Eric Matisoff from Adobe, as well as Frederik Werner from Accutics in this fun and engaging session to learn all about Derived Fields and experience the excitement!

By attending this webinar, you will:

Learn what Derived Fields in Customer Journey Analytics are and how they work
Understand how you can use Derived Fields to improve on long-time favorite features of Adobe Analytics
Discover some entirely new and exciting applications and use cases

Join us at September 12, 5pm CET (11am Eastern, 8am Pacific)

AI-Ready Marketing Data: Get Powerful Campaign Insights with GenAI

Mon, 23 Oct 2023 11:37:56 GMT

Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place.

Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you.

Join this webinar to find out:

what is a good marketing data governance for AI
how to feed high-quality marketing data into your AI model
how to prompt ChatGPT for full funnel campaign analysis
how to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more

Expect a hands-on session with concrete and tried methods that you can start using immediately.

7 Key Metrics to Measure the Value of Analytics

Thu, 28 Sep 2023 17:05:06 GMT

Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department.

But how do you know if your analytics is actually working? How do you measure its value?

Ibrahim Elawadi, Global Director of Marketing Analytics at Philips, is here to help you better grasp the value of analytics through a step-by-step framework for a clearer understanding of how it drives business outcomes.

In this session, you will learn how to:

identify the right metrics to measure
connect analytics outcomes with strategic goals in marketing
get higher quality insights from your analytics team and marketing data

7 Key Metrics to Measure the Value of Analytics - Interview with Ibrahim...

Mon, 25 Sep 2023 16:47:58 GMT

From Data Gaps to Data Gold: Achieving Marketing Mix Modeling Success

Fri, 25 Aug 2023 13:49:56 GMT

Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get a clearer picture of what's working and what's not.

However, the success of MMM is dependent on the accessiblity and quality of your marketing data. Not addressing data gaps and standards can lead to innacurate results, increased costs and delayed insights.

Join us for a webinar with Nikola Krunic, Media Analyst Lead at Saxo Bank, to find out how to make the data work harder for you and turn MMM into a success.

You'll learn how to:

address marketing data gaps and silos to better understand how marketing channels interact with each other
maximize the use of your existing input data for trend and pattern analysis in MMM
implement data quality standards for a clearer picture of how marketing activities impact revenue

Nikola Krunic on Benefits of Trustworthy Data

Wed, 09 Aug 2023 10:41:43 GMT

Robert Børlum-Bach on Adobe Summit EMEA 2023 Takeaways

Mon, 07 Aug 2023 15:46:07 GMT

Urs Boller On Benefits of Trustworthy Data

Mon, 07 Aug 2023 12:46:38 GMT

Waqas Rafiq on the Role of Data Quality

Fri, 28 Jul 2023 13:40:00 GMT

Ioana Maftei on Benefits of Trustworthy Data

Tue, 18 Jul 2023 12:36:57 GMT

Peter Meyer on the Role of Data Quality

Fri, 30 Jun 2023 12:01:27 GMT

Nicolas Diefenbach on the Role of Data Quality

Fri, 30 Jun 2023 10:57:06 GMT

Doug Hall on on MeasureCamp CPH 2023 Key Takeaways

Fri, 30 Jun 2023 10:55:20 GMT

Adam Greco on MeasureCamp CPH 2023 Takeaways

Fri, 30 Jun 2023 10:53:58 GMT

Simo Ahava on Tough Truths in Analytics

Thu, 29 Jun 2023 11:19:53 GMT

Nikola Krunic on MeasureCamp CPH 2023 Takeaways

Mon, 26 Jun 2023 16:21:38 GMT

Jennifer Dungan on Tough Truths in Analytics

Thu, 25 May 2023 09:58:05 GMT

Lokesh Alluri on Trends in Analytics

Thu, 25 May 2023 09:56:50 GMT

Eric Matisoff & Jen Lasser on Tough Truths in Analytics

Thu, 25 May 2023 09:52:42 GMT

Data-Driven Attribution: A Step-By-Step Framework to Measuring Campaign...

Thu, 25 May 2023 09:40:00 GMT

Are you struggling to make attribution work for measuring campaign effectiveness?

You're not alone.

In this webinar, David Ellis - Founder & Managing Director at Station10, and Jimmy Felstead, Solution Architect at Accutics, will share a step-by-step framework to help you better assess how your paid media campaigns are performing and where to allocate your media budget. With the growing scale of marketing data and the potential of a cookieless future, the traditional multi-touch attribution models are getting difficult.

Join this webinar to:

Gain a deeper understanding of the current attribution challenges and trends in the market
Get access to a framework that will help you make the most of the marketing data that you have
Learn how to apply a single-channel model to a multi-channel attribution environment

Trevor Paulsen on Trends in Analytics

Wed, 24 May 2023 13:42:37 GMT

Mitchell Teixeira on Trends in Analytics

Thu, 11 May 2023 14:26:26 GMT

Robert Solby on Adobe Summit 2023 Takeaways

Thu, 11 May 2023 11:54:42 GMT

Travis Sabin on Trends in Analytics

Mon, 08 May 2023 16:16:00 GMT

Jean-Paul Behrens on Adobe Summit 2023 Takeaways

Thu, 04 May 2023 16:04:27 GMT

Meghan Watson on Adobe Summit 2023 Takeaways

Thu, 04 May 2023 15:46:28 GMT

Jennifer Kunz on Adobe Summit 2023 Takeaways

Thu, 04 May 2023 15:11:17 GMT

Marta Saratowitz on Tough Truths in Analytics

Wed, 03 May 2023 15:23:56 GMT

Astrid Illum on Tough Truths in Analytics

Wed, 03 May 2023 10:50:18 GMT

Wojciech Zach on Trends in Analytics

Wed, 03 May 2023 10:45:49 GMT

Ibrahim Elawadi on Trends in Analytics

Wed, 03 May 2023 10:09:31 GMT

Ashit Kumar on the Business Value of Data

Wed, 03 May 2023 09:33:48 GMT

Pete Furseth on Adobe Summit 2023 Takeaways

Mon, 01 May 2023 16:16:29 GMT

Christos Voutsakis on Adobe Summit 2023 Takeaways

Fri, 28 Apr 2023 14:45:02 GMT

David Geist on Adobe Summit 2023 Takeaways

Mon, 24 Apr 2023 11:42:22 GMT

Derek Tangren on Adobe Summit 2023 Takeaways

Mon, 24 Apr 2023 11:41:59 GMT

Jacob Draper on Adobe Summit 2023 Takeaways

Mon, 24 Apr 2023 11:41:40 GMT

Jim Gordon on Adobe Summit 2023 Takeaways

Mon, 24 Apr 2023 11:31:50 GMT

Mandy George on Adobe Summit 2023 Takeaways

Mon, 24 Apr 2023 11:31:39 GMT

How Campaign Data Anarchy Was Solved at UNSW

Thu, 20 Apr 2023 11:08:38 GMT

Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?

Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder of the Australian digital agency Klyp, and Kristian Simonsen - Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.

In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.

Why join:

find out how a solid campaign data foundation helps decision-making
learn how to collect, analyze, and use campaign data as part of your marketing strategy
uncover how to use structured campaign data within Adobe Analytics as a competitive advantage

Ben Gaines on Adobe Summit 2023 Takeaways

Tue, 18 Apr 2023 17:45:35 GMT

Travis Sabin on Adobe Summit 2023 Takeaways

Fri, 14 Apr 2023 13:23:23 GMT

Bradley Bedford - Adobe Summit 2023 Takeaway

Fri, 14 Apr 2023 07:50:33 GMT

Jeff Bloomer on Adobe Summit 2023 Takeaways

Wed, 12 Apr 2023 15:36:42 GMT

Jennifer Dungan - Adobe Summit 2023 Takeaway

Wed, 12 Apr 2023 10:01:47 GMT

Trevor Paulsen on Adobe Summit 2023 Takeaways

Wed, 05 Apr 2023 16:10:21 GMT

Lokesh Alluri on Adobe Summit 2023 Takeaways

Tue, 04 Apr 2023 15:41:25 GMT

Mitchell Teixeira on Adobe Summit 2023 Takeaways

Tue, 04 Apr 2023 15:41:18 GMT

Eric Matisoff & Jen Lasser on Adobe Summit 2023 Takeaways

Fri, 31 Mar 2023 13:41:25 GMT

Adobe Analytics Unlocked: Key Capabilities from Adobe Experts

Thu, 30 Mar 2023 19:09:28 GMT

Do you want to create more business value with Adobe Analytics and reduce analytics complexity?

Be among the first to learn about the latest analytics capabilities and takeaways from Adobe Summit 2023 in Vegas, straight from the experts.

In this exclusive webinar, Amanda Diamante, Senior Product Manager for Adobe Analytics at Adobe, joins Adobe champions Frederik Werner and Jimmy Felstead to share how to drive more value with Adobe Analytics.

By attending this webinar, you will:

Learn how to leverage Adobe Analytics data to improve marketing performance and ROI
Gain a deeper understanding of strategies for using Adobe Analytics to get insights into customer behavior
Connect with fellow digital analysts and learn from their experiences and perspectives
Be among the first to uncover the latest analytics trends and innovations from Adobe Summit 2023

Amanda Diamante on Adobe Summit 2023 Takeaways

Wed, 29 Mar 2023 17:23:55 GMT

Adobe Summit 2023: Data Analytics Sessions You Don't Want to Miss

Fri, 03 Mar 2023 10:30:34 GMT

With over 200 in-person sessions and hands-on labs across 11 tracks, the Adobe Summit conference can be challenging to navigate. Nobody can realistically make it to absolutely everything they want, so we have teamed up with an experienced panel to walk you through what to look for at Summit 2023.

Frederik Werner, Adobe champion and digital analyst expert, and Jerry Helou, VP MarTech Strategies at Softcrylic join Accutics' Casper Noreen Frid to give you the rundown for the data analytics sessions you don't want to miss.

Join this panel discussion to:

Cut through the noise and get an overview of the sessions worth paying attention to
Get the experts' take on what Adobe Summit has in stock in terms of data analytics and beyond

Analytics Is Not An Island: How To Link Data to Business Outcomes

Thu, 19 Jan 2023 16:18:30 GMT

Achieving success with analytics requires business context and clear common goals. That's how you create impact.

But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations?

In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business.

Join us live to find out how to:

uncover the context behind the data to make a better case for analytics
measure value of analytics and increase collaboration with stakeholders
navigate the analytics shift from support to business-critical function

How Can Data Journalism Help You Trust Your Marketing Data

Tue, 17 Jan 2023 12:46:41 GMT

“Back it up with data” has become the common mantra, yet many of us don’t fully trust the data we have at hand. Navigating numbers is challenging, as results are often misrepresented for effect or gain.

In this live session, Nicola Strand, Senior Digital Strategist at Vertic, and Accutics' Casper Noreen Frid will uncover what makes enterprises struggle with trusting data and what they can learn from effective data journalism.

We'll take the unconventional webinar path and pass the mic to you. Dive into the reasons behind distrust in data and learn:

What immediate & long-term effects lack of data compliance has
Why visualization and data storytelling are important
How team synergies and culture impact data activation

Join the conversation to get the answers to what you've always wanted to know about commercial data handling, but were afraid to ask.

The Missing Link: Why Is Your Digital Analytics Failing?

Tue, 03 Jan 2023 11:29:44 GMT

Companies have long understood that data is an essential differentiator for creating meaningful and long-lasting customer relationships. Yet, many are struggling with exploding cost, rapidly growing headcount, long and tedious processes, and frustrated stakeholders.

But what is going wrong? How can you turn this around and prevent it from happening again?

In this webinar, digital analytics champions Frederik Werner and Kasper Rasmussen will give you the full success plan, from strategy to implementation, to turn your digital analytics from cost to profit driver.

You'll learn how to:

get more with less by simplifying your analytics implementation and metrics
make data more accessible and bridge silos between stakeholders across all levels of the organization
get more buy-in for analytics by proving its impact with measurable results

Where Did My Campaign Click Go?

Wed, 26 Oct 2022 16:23:15 GMT

Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans.

In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data.

In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.

Why join:

get a better understanding of digital media buying and bot activity
learn how to identify bot traffic on your website coming from campaigns
find out how to optimize your advertising budgets by taking action on ineffective clicks

How to Prepare Your Data Collection Architecture for GA4

Thu, 29 Sep 2022 16:43:36 GMT

One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money.

This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth.

Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to:

Define and prepare the data collection infrastructure for your GA4 migration
Tap into the true potential of GA4 by activating its new tracking features
Identify and avoid potential data quality issues that can affect your future GA4 reports

Towards a Unified Marketing Data Model

Thu, 29 Sep 2022 13:57:50 GMT

The tough truth is that many companies are still driven by gut feeling or habit when it comes to their advertising investments.

Without a common data language for marketing, it is nearly impossible to understand the impact of creativity and digital campaigns on ROI, and optimize accordingly.

In this webinar, marketing activation expert Dan White and Accutics' Kristian Simonsen reveal how a unified marketing data model helps you improve marketing performance and ultimately make better marketing decisions.

Why join:

Get the business benefits of using a unified marketing data model for organic and paid marketing
Understand how creative impact varies from culture to culture
Learn how to link creative, campaign activities, and channel performance to more accurate data sets
Hear how global organizations leverage unified data models for strategic advantage and improved ROI

Ibrahim Elawadi on Tough Truths in Analytics

Mon, 08 Aug 2022 14:01:31 GMT

Jomar Reyes on the Role of Data for Building Communities

Mon, 08 Aug 2022 14:00:11 GMT

Phil Pearce on the Role of Data Quality for Tracking

Mon, 08 Aug 2022 13:59:40 GMT

Wojciech Zak on Analytics Trends in Tracking

Mon, 08 Aug 2022 13:56:46 GMT

Nicola Strand on Tough Truths in Analytics

Mon, 18 Jul 2022 15:53:44 GMT