Accutics jsh@accutics.com https://video.accutics.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Accutics episodic no https://video.accutics.com/files/rv1.36/sitelogo.gif https://video.accutics.com http://video.accutics.com/accutics-x-iih-webinar-ai-and <p></p><p><a href="http://video.accutics.com/accutics-x-iih-webinar-ai-and"><img src="http://video.accutics.com/64968559/117930834/40b4dff9bdb73d1c1ea874531e3cdd2d/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/117930834 Thu, 30 Oct 2025 13:51:05 GMT Accutics x IIH Webinar AI and Personalization 2025 Accutics 39:33 <p></p><p><a href="http://video.accutics.com/accutics-x-iih-webinar-ai-and"><img src="http://video.accutics.com/64968559/117930834/40b4dff9bdb73d1c1ea874531e3cdd2d/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/why-do-we-need-a-marketing-taxonomy <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/why-do-we-need-a-marketing-taxonomy"><img src="http://video.accutics.com/64968561/76021169/d3cbe9fdce8c304df009e50098cc67e0/standard/download-68-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/76021169 Wed, 25 May 2022 11:37:43 GMT Why do we need a marketing taxonomy? Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization. Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data. In this webinar, you will learn about: Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground upScoping and implementation: what should be included in the taxonomy, with real-life use casesReporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs * Harvard Business Review - Assessing Quality, A Managerial Call to Action Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and... Accutics 01:40 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/why-do-we-need-a-marketing-taxonomy"><img src="http://video.accutics.com/64968561/76021169/d3cbe9fdce8c304df009e50098cc67e0/standard/download-68-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/what-keeps-heads-of-marketing-awake <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/what-keeps-heads-of-marketing-awake"><img src="http://video.accutics.com/64968560/76020932/8925fd1fa3dd5599d572d3f8925acba4/standard/download-47-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/76020932 Wed, 25 May 2022 11:37:43 GMT What keeps Heads of Marketing awake at night? Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization. Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data. In this webinar, you will learn about: Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground upScoping and implementation: what should be included in the taxonomy, with real-life use casesReporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs * Harvard Business Review - Assessing Quality, A Managerial Call to Action Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and... Accutics 01:24 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/what-keeps-heads-of-marketing-awake"><img src="http://video.accutics.com/64968560/76020932/8925fd1fa3dd5599d572d3f8925acba4/standard/download-47-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/streamlining-a-global-taxonomy <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/streamlining-a-global-taxonomy"><img src="http://video.accutics.com/64968560/76020925/7379fb6671da79f711627f3248a9f408/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/76020925 Wed, 25 May 2022 11:37:43 GMT Streamlining a global taxonomy Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization. Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data. In this webinar, you will learn about: Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground upScoping and implementation: what should be included in the taxonomy, with real-life use casesReporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs * Harvard Business Review - Assessing Quality, A Managerial Call to Action Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and... Accutics 03:04 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/streamlining-a-global-taxonomy"><img src="http://video.accutics.com/64968560/76020925/7379fb6671da79f711627f3248a9f408/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/global-taxonomy-practical-examples <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/global-taxonomy-practical-examples"><img src="http://video.accutics.com/64968560/76020920/086ccd2bc8c59f83baa3747180a464fc/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/76020920 Wed, 25 May 2022 11:37:43 GMT Global taxonomy practical examples Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization. Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data. In this webinar, you will learn about: Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground upScoping and implementation: what should be included in the taxonomy, with real-life use casesReporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs * Harvard Business Review - Assessing Quality, A Managerial Call to Action Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and... Accutics 03:42 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/global-taxonomy-practical-examples"><img src="http://video.accutics.com/64968560/76020920/086ccd2bc8c59f83baa3747180a464fc/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/streamlining-a-global-taxonomy-1 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/streamlining-a-global-taxonomy-1"><img src="http://video.accutics.com/64968567/82560100/9e07cf87e28bb0750405bdf01d2afde6/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/82560100 Wed, 25 May 2022 09:37:43 GMT Streamlining a global taxonomy Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization. Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data. In this webinar, you will learn about: Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground upScoping and implementation: what should be included in the taxonomy, with real-life use casesReporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs * Harvard Business Review - Assessing Quality, A Managerial Call to Action Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and... Accutics 02:29 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/streamlining-a-global-taxonomy-1"><img src="http://video.accutics.com/64968567/82560100/9e07cf87e28bb0750405bdf01d2afde6/standard/download-13-thumbnail.jpg" width="75" height=""/></a></p>