Accutics jsh@accutics.com https://video.accutics.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Accutics episodic no https://video.accutics.com/files/rv1.36/sitelogo.gif https://video.accutics.com http://video.accutics.com/track-smart-win-big-an-optimized-1 <p><p>This is the second of two webinars in the <strong>‘Track Smart, Win big’ webinar series</strong>. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.&nbsp;</p> <p><br>We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query.&nbsp;&nbsp;</p> <p><br>Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition.&nbsp;<br><br></p> <p><strong><u>TOPICS:</u></strong><br>- Intro to how data flow into GA4 and Big Query.&nbsp;<br>- A look into Data strams Vs Sampled data&nbsp;&nbsp;<br>- Naming data efficiently between campaign platforms, GA and Big Query?&nbsp; &nbsp; &nbsp;<br>- The Power of complete and unified data (Use Case)<br><br>To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup.</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-an-optimized-1"><img src="http://video.accutics.com/64968576/104836652/966fed3004a0d14777356ee2dc1f48bd/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/104836652 Wed, 23 Oct 2024 13:34:07 GMT Track Smart, Win Big: An Optimized Dataflow into GA & Big Query This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup. We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query. Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition. TOPICS:- Intro to how data flow into GA4 and Big Query.- A look into Data strams Vs Sampled data- Naming data efficiently between campaign platforms, GA and Big Query? - The Power of complete and unified data (Use Case)To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup. This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup. We’re... Accutics 52:30 <p><p>This is the second of two webinars in the <strong>‘Track Smart, Win big’ webinar series</strong>. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.&nbsp;</p> <p><br>We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query.&nbsp;&nbsp;</p> <p><br>Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition.&nbsp;<br><br></p> <p><strong><u>TOPICS:</u></strong><br>- Intro to how data flow into GA4 and Big Query.&nbsp;<br>- A look into Data strams Vs Sampled data&nbsp;&nbsp;<br>- Naming data efficiently between campaign platforms, GA and Big Query?&nbsp; &nbsp; &nbsp;<br>- The Power of complete and unified data (Use Case)<br><br>To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup.</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-an-optimized-1"><img src="http://video.accutics.com/64968576/104836652/966fed3004a0d14777356ee2dc1f48bd/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> BigQuery campaign tracking data quality GA4 http://video.accutics.com/track-smart-win-big-the-ga4-1 <p><p>Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.&nbsp;<br></p> <p>We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!<br><br></p> <p><strong><u>TOPICS: </u></strong><br>- Campaign tracking in your 2024 Google setup<br>- Ensuring marketing impact: ROI and economic considerations<br>- How to get data where it belongs<br>- Steens Personal Insights and Recommendations<br><br>To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.&nbsp;<br><br>*Source: Forbes: Data Analytics Marathon</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-the-ga4-1"><img src="http://video.accutics.com/64968570/104455334/cd14fc911f90a26f5707a5c15233fe47/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/104455334 Mon, 30 Sep 2024 13:12:01 GMT Track Smart, Win Big: The GA4 Campaign Playbook Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*. We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition! TOPICS: - Campaign tracking in your 2024 Google setup- Ensuring marketing impact: ROI and economic considerations- How to get data where it belongs- Steens Personal Insights and RecommendationsTo wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.*Source: Forbes: Data Analytics Marathon Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*. We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar... Accutics 56:15 <p><p>Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.&nbsp;<br></p> <p>We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!<br><br></p> <p><strong><u>TOPICS: </u></strong><br>- Campaign tracking in your 2024 Google setup<br>- Ensuring marketing impact: ROI and economic considerations<br>- How to get data where it belongs<br>- Steens Personal Insights and Recommendations<br><br>To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.&nbsp;<br><br>*Source: Forbes: Data Analytics Marathon</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-the-ga4-1"><img src="http://video.accutics.com/64968570/104455334/cd14fc911f90a26f5707a5c15233fe47/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking GA4 google analytics http://video.accutics.com/how-to-prepare-your-data-collection-1 <p><p>&nbsp;</p> <p>One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money.&nbsp;</p> <p>&nbsp;</p> <p>This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth.</p> <p>&nbsp;</p> <p>Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to:&nbsp;</p> <ul><li><strong>Define</strong> and<strong> prepare</strong> the data collection infrastructure for your GA4 migration</li><li><strong>Tap </strong>into the true potential of GA4 by activating its new tracking features&nbsp;</li><li><strong>Identify </strong>and <strong>avoid </strong>potential data quality issues that can affect your future GA4 reports</li></ul></p><p><a href="http://video.accutics.com/how-to-prepare-your-data-collection-1"><img src="http://video.accutics.com/64968567/78991030/22b7b5c16d6e173814c65e2866cc2a77/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/78991030 Thu, 29 Sep 2022 16:43:36 GMT How to Prepare Your Data Collection Architecture for GA4 One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money. This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth. Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to: Define and prepare the data collection infrastructure for your GA4 migrationTap into the true potential of GA4 by activating its new tracking featuresIdentify and avoid potential data quality issues that can affect your future GA4 reports One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money. This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the... Accutics 01:00:12 <p><p>&nbsp;</p> <p>One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money.&nbsp;</p> <p>&nbsp;</p> <p>This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth.</p> <p>&nbsp;</p> <p>Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to:&nbsp;</p> <ul><li><strong>Define</strong> and<strong> prepare</strong> the data collection infrastructure for your GA4 migration</li><li><strong>Tap </strong>into the true potential of GA4 by activating its new tracking features&nbsp;</li><li><strong>Identify </strong>and <strong>avoid </strong>potential data quality issues that can affect your future GA4 reports</li></ul></p><p><a href="http://video.accutics.com/how-to-prepare-your-data-collection-1"><img src="http://video.accutics.com/64968567/78991030/22b7b5c16d6e173814c65e2866cc2a77/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> GA4 google analytics