Accutics jsh@accutics.com https://video.accutics.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Accutics episodic no https://video.accutics.com/files/rv1.36/sitelogo.gif https://video.accutics.com http://video.accutics.com/track-smart-win-big-an-optimized-1 <p><p>This is the second of two webinars in the <strong>‘Track Smart, Win big’ webinar series</strong>. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.&nbsp;</p> <p><br>We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query.&nbsp;&nbsp;</p> <p><br>Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition.&nbsp;<br><br></p> <p><strong><u>TOPICS:</u></strong><br>- Intro to how data flow into GA4 and Big Query.&nbsp;<br>- A look into Data strams Vs Sampled data&nbsp;&nbsp;<br>- Naming data efficiently between campaign platforms, GA and Big Query?&nbsp; &nbsp; &nbsp;<br>- The Power of complete and unified data (Use Case)<br><br>To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup.</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-an-optimized-1"><img src="http://video.accutics.com/64968576/104836652/966fed3004a0d14777356ee2dc1f48bd/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/104836652 Wed, 23 Oct 2024 13:34:07 GMT Track Smart, Win Big: An Optimized Dataflow into GA & Big Query This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup. We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query. Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition. TOPICS:- Intro to how data flow into GA4 and Big Query.- A look into Data strams Vs Sampled data- Naming data efficiently between campaign platforms, GA and Big Query? - The Power of complete and unified data (Use Case)To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup. This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup. We’re... Accutics 52:30 <p><p>This is the second of two webinars in the <strong>‘Track Smart, Win big’ webinar series</strong>. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.&nbsp;</p> <p><br>We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query.&nbsp;&nbsp;</p> <p><br>Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition.&nbsp;<br><br></p> <p><strong><u>TOPICS:</u></strong><br>- Intro to how data flow into GA4 and Big Query.&nbsp;<br>- A look into Data strams Vs Sampled data&nbsp;&nbsp;<br>- Naming data efficiently between campaign platforms, GA and Big Query?&nbsp; &nbsp; &nbsp;<br>- The Power of complete and unified data (Use Case)<br><br>To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup.</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-an-optimized-1"><img src="http://video.accutics.com/64968576/104836652/966fed3004a0d14777356ee2dc1f48bd/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> BigQuery campaign tracking data quality GA4 http://video.accutics.com/how-campaign-data-anarchy-was-1 <p><p>Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?&nbsp;</p> <p>Join <strong>Adam Wanat</strong> - Marketing Analytics Lead at UNSW Sydney, <strong>Chris Byrnes </strong>- CEO and co-founder of the Australian digital agency Klyp, and <strong>Kristian Simonsen </strong>- Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.&nbsp;</p> <p>In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.<br>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul></p><p><a href="http://video.accutics.com/how-campaign-data-anarchy-was-1"><img src="http://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/85308593 Thu, 20 Apr 2023 11:08:38 GMT How Campaign Data Anarchy Was Solved at UNSW Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation? Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder of the Australian digital agency Klyp, and Kristian Simonsen - Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution. In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization. Why join: find out how a solid campaign data foundation helps decision-makinglearn how to collect, analyze, and use campaign data as part of your marketing strategyuncover how to use structured campaign data within Adobe Analytics as a competitive advantage Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation? Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder... Accutics 58:55 <p><p>Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?&nbsp;</p> <p>Join <strong>Adam Wanat</strong> - Marketing Analytics Lead at UNSW Sydney, <strong>Chris Byrnes </strong>- CEO and co-founder of the Australian digital agency Klyp, and <strong>Kristian Simonsen </strong>- Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.&nbsp;</p> <p>In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.<br>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul></p><p><a href="http://video.accutics.com/how-campaign-data-anarchy-was-1"><img src="http://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> campaign taxonomy campaign tracking data quality marketing data http://video.accutics.com/where-did-my-campaign-click-go-2 <p><p>&nbsp;</p> <p>Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans.</p> <p>&nbsp;</p> <p>In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data.</p> <p>&nbsp;</p> <p>In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;</p> <p>Why join:</p> <ul><li>get a better <strong><u>understanding of digital media buying</u></strong> and bot activity</li><li>learn how to <strong><u>identify bot traffic</u></strong> on your website coming from campaigns</li><li>find out how to <strong><u>optimize your advertising budgets </u></strong>by taking action on ineffective clicks</li></ul></p><p><a href="http://video.accutics.com/where-did-my-campaign-click-go-2"><img src="http://video.accutics.com/64968577/81041086/1ba515485d926f9c90d1664359b94758/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/81041086 Wed, 26 Oct 2022 16:23:15 GMT Where Did My Campaign Click Go? Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans. In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data. In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates. Why join: get a better understanding of digital media buying and bot activitylearn how to identify bot traffic on your website coming from campaignsfind out how to optimize your advertising budgets by taking action on ineffective clicks Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans. In turn, bots affect your campaign conversion rate and create a huge discrepancy... Accutics 01:05:25 <p><p>&nbsp;</p> <p>Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans.</p> <p>&nbsp;</p> <p>In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data.</p> <p>&nbsp;</p> <p>In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;</p> <p>Why join:</p> <ul><li>get a better <strong><u>understanding of digital media buying</u></strong> and bot activity</li><li>learn how to <strong><u>identify bot traffic</u></strong> on your website coming from campaigns</li><li>find out how to <strong><u>optimize your advertising budgets </u></strong>by taking action on ineffective clicks</li></ul></p><p><a href="http://video.accutics.com/where-did-my-campaign-click-go-2"><img src="http://video.accutics.com/64968577/81041086/1ba515485d926f9c90d1664359b94758/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> campaign fraud campaign tracking data quality http://video.accutics.com/how-to-build-an-enterprise-level-1 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/how-to-build-an-enterprise-level-1"><img src="http://video.accutics.com/64968561/75928163/a9effce0fb751ab1bc9cc30df9f8455c/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/75928163 Wed, 25 May 2022 13:37:43 GMT How to Build an Enterprise-Level Campaign Taxonomy Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization. Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data. In this webinar, you will learn about: Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground upScoping and implementation: what should be included in the taxonomy, with real-life use casesReporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs * Harvard Business Review - Assessing Quality, A Managerial Call to Action Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and... Accutics 01:01:42 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/how-to-build-an-enterprise-level-1"><img src="http://video.accutics.com/64968561/75928163/a9effce0fb751ab1bc9cc30df9f8455c/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> campaign taxonomy campaign tracking data quality http://video.accutics.com/how-to-get-better-marketing-data <p><p>&nbsp;</p><p><strong>Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.</strong></p><p>&nbsp;</p><p>Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .</p><p>&nbsp;</p><p><u>Agenda</u>:&nbsp;</p><p>• What is marketing data and why is it important</p><p>• Why and how to track campaigns in Google Analytics</p><p>• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders</p><p>&nbsp;</p><p>*Forrester</p></p><p><a href="http://video.accutics.com/how-to-get-better-marketing-data"><img src="http://video.accutics.com/64968568/73576609/6c6fd729379b4210aded0802f194c8db/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/73576609 Wed, 12 Jan 2022 20:12:36 GMT How to Get Better Marketing Data: With Andy Crestodina and Kasper Rasmussen Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .Agenda:• What is marketing data and why is it important• Why and how to track campaigns in Google Analytics• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders*Forrester Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.Join Andy Crestodina, content marketing expert and co-founder of Orbit Media,... Accutics 51:30 <p><p>&nbsp;</p><p><strong>Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.</strong></p><p>&nbsp;</p><p>Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .</p><p>&nbsp;</p><p><u>Agenda</u>:&nbsp;</p><p>• What is marketing data and why is it important</p><p>• Why and how to track campaigns in Google Analytics</p><p>• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders</p><p>&nbsp;</p><p>*Forrester</p></p><p><a href="http://video.accutics.com/how-to-get-better-marketing-data"><img src="http://video.accutics.com/64968568/73576609/6c6fd729379b4210aded0802f194c8db/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking data quality marketing data marketing impact