Accutics jsh@accutics.com https://video.accutics.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Accutics episodic no https://video.accutics.com/files/rv1.36/sitelogo.gif https://video.accutics.com http://video.accutics.com/track-smart-win-big-the-ga4-1 <p><p>Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.&nbsp;<br></p> <p>We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!<br><br></p> <p><strong><u>TOPICS: </u></strong><br>- Campaign tracking in your 2024 Google setup<br>- Ensuring marketing impact: ROI and economic considerations<br>- How to get data where it belongs<br>- Steens Personal Insights and Recommendations<br><br>To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.&nbsp;<br><br>*Source: Forbes: Data Analytics Marathon</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-the-ga4-1"><img src="http://video.accutics.com/64968570/104455334/cd14fc911f90a26f5707a5c15233fe47/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/104455334 Mon, 30 Sep 2024 13:12:01 GMT Track Smart, Win Big: The GA4 Campaign Playbook Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*. We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition! TOPICS: - Campaign tracking in your 2024 Google setup- Ensuring marketing impact: ROI and economic considerations- How to get data where it belongs- Steens Personal Insights and RecommendationsTo wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.*Source: Forbes: Data Analytics Marathon Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*. We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar... Accutics 56:15 <p><p>Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.&nbsp;<br></p> <p>We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!<br><br></p> <p><strong><u>TOPICS: </u></strong><br>- Campaign tracking in your 2024 Google setup<br>- Ensuring marketing impact: ROI and economic considerations<br>- How to get data where it belongs<br>- Steens Personal Insights and Recommendations<br><br>To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.&nbsp;<br><br>*Source: Forbes: Data Analytics Marathon</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-the-ga4-1"><img src="http://video.accutics.com/64968570/104455334/cd14fc911f90a26f5707a5c15233fe47/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking GA4 google analytics http://video.accutics.com/ai-ready-marketing-data-get-1 <p><p>Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place.&nbsp;</p> <p>&nbsp;</p> <p>Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you.</p> <p>&nbsp;</p> <p>Join this webinar to find out:</p> <ul><li>what is a good marketing data governance for AI</li><li>how to feed high-quality marketing data into your AI model&nbsp;</li><li>how to prompt ChatGPT for full funnel campaign analysis</li><li>how to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more&nbsp;</li></ul><p>&nbsp;</p> <p>Expect a hands-on session with concrete and tried methods that you can start using immediately.&nbsp;</p></p><p><a href="http://video.accutics.com/ai-ready-marketing-data-get-1"><img src="http://video.accutics.com/64968571/89698046/693b29ddbfc10df51a91d78b65df1511/standard/download-28-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/89698046 Mon, 23 Oct 2023 11:37:56 GMT AI-Ready Marketing Data: Get Powerful Campaign Insights with GenAI Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place. Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you. Join this webinar to find out: what is a good marketing data governance for AIhow to feed high-quality marketing data into your AI modelhow to prompt ChatGPT for full funnel campaign analysishow to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more Expect a hands-on session with concrete and tried methods that you can start using immediately. Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place. Content marketing powerhouse Andy Crestodina and Lauma Sīle,... Accutics 01:00:57 <p><p>Marketing data quality can make or break your AI project. Many projects eventually fail to bring their intended results if the governance and quality of your data are not in place.&nbsp;</p> <p>&nbsp;</p> <p>Content marketing powerhouse Andy Crestodina and Lauma Sīle, Account Manager at Accutics, share how to get your marketing data AI-ready and use GenAI for marketing insights that your analytics alone won’t give you.</p> <p>&nbsp;</p> <p>Join this webinar to find out:</p> <ul><li>what is a good marketing data governance for AI</li><li>how to feed high-quality marketing data into your AI model&nbsp;</li><li>how to prompt ChatGPT for full funnel campaign analysis</li><li>how to use ChatGPT for richer insights on campaign conversion rates, campaign timing metrics and more&nbsp;</li></ul><p>&nbsp;</p> <p>Expect a hands-on session with concrete and tried methods that you can start using immediately.&nbsp;</p></p><p><a href="http://video.accutics.com/ai-ready-marketing-data-get-1"><img src="http://video.accutics.com/64968571/89698046/693b29ddbfc10df51a91d78b65df1511/standard/download-28-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking data quality GenAI marketing data marketing impact http://video.accutics.com/where-did-my-campaign-click-go-2 <p><p>&nbsp;</p> <p>Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans.</p> <p>&nbsp;</p> <p>In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data.</p> <p>&nbsp;</p> <p>In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;</p> <p>Why join:</p> <ul><li>get a better <strong><u>understanding of digital media buying</u></strong> and bot activity</li><li>learn how to <strong><u>identify bot traffic</u></strong> on your website coming from campaigns</li><li>find out how to <strong><u>optimize your advertising budgets </u></strong>by taking action on ineffective clicks</li></ul></p><p><a href="http://video.accutics.com/where-did-my-campaign-click-go-2"><img src="http://video.accutics.com/64968577/81041086/1ba515485d926f9c90d1664359b94758/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/81041086 Wed, 26 Oct 2022 16:23:15 GMT Where Did My Campaign Click Go? Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans. In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data. In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates. Why join: get a better understanding of digital media buying and bot activitylearn how to identify bot traffic on your website coming from campaignsfind out how to optimize your advertising budgets by taking action on ineffective clicks Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans. In turn, bots affect your campaign conversion rate and create a huge discrepancy... Accutics 01:05:25 <p><p>&nbsp;</p> <p>Are you getting high click rates even though your digital campaigns are not performing as you are hoping? The reason might be bots clicking on your ads, not humans.</p> <p>&nbsp;</p> <p>In turn, bots affect your campaign conversion rate and create a huge discrepancy between your digital media and web analytics data.</p> <p>&nbsp;</p> <p>In this webinar, ad fraud researcher Dr. Augustine Fou is joining Accutics' Kasper Rasmussen to uncover the underlying reasons for unreliable campaign performance data and low campaign conversion rates.&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;</p> <p>Why join:</p> <ul><li>get a better <strong><u>understanding of digital media buying</u></strong> and bot activity</li><li>learn how to <strong><u>identify bot traffic</u></strong> on your website coming from campaigns</li><li>find out how to <strong><u>optimize your advertising budgets </u></strong>by taking action on ineffective clicks</li></ul></p><p><a href="http://video.accutics.com/where-did-my-campaign-click-go-2"><img src="http://video.accutics.com/64968577/81041086/1ba515485d926f9c90d1664359b94758/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> campaign fraud campaign tracking data quality http://video.accutics.com/data-driven-attribution-a-1 <p><p>&nbsp;</p> <p>Are you struggling to make attribution work for measuring campaign effectiveness?</p> <p>You're not alone.&nbsp;</p> <p>In this webinar, David Ellis - Founder &amp; Managing Director at Station10, and Jimmy Felstead, Solution Architect at Accutics, will share a step-by-step framework to help you better assess how your paid media campaigns are performing and where to allocate your media budget. With the growing scale of marketing data and the potential of a cookieless future, the traditional multi-touch attribution models are getting difficult.</p> <p>Join this webinar to:</p> <ul><li dir = "auto">Gain a deeper understanding of the current attribution challenges and trends in the market&nbsp;</li><li dir = "auto">Get access to a framework that will help you make the most of the marketing data that you have</li><li dir = "auto">Learn how to apply a single-channel model to a multi-channel attribution environment</li></ul><p>&nbsp;</p> </p><p><a href="http://video.accutics.com/data-driven-attribution-a-1"><img src="http://video.accutics.com/64968556/85914501/01687bee340c1b93e845fc468dc21353/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/85914501 Thu, 25 May 2023 09:40:00 GMT Data-Driven Attribution: A Step-By-Step Framework to Measuring Campaign... Are you struggling to make attribution work for measuring campaign effectiveness? You're not alone. In this webinar, David Ellis - Founder Managing Director at Station10, and Jimmy Felstead, Solution Architect at Accutics, will share a step-by-step framework to help you better assess how your paid media campaigns are performing and where to allocate your media budget. With the growing scale of marketing data and the potential of a cookieless future, the traditional multi-touch attribution models are getting difficult. Join this webinar to: Gain a deeper understanding of the current attribution challenges and trends in the marketGet access to a framework that will help you make the most of the marketing data that you haveLearn how to apply a single-channel model to a multi-channel attribution environment Are you struggling to make attribution work for measuring campaign effectiveness? You're not alone. In this webinar, David Ellis - Founder Managing Director at Station10, and Jimmy Felstead, Solution Architect at Accutics, will share a... Accutics 01:00:06 <p><p>&nbsp;</p> <p>Are you struggling to make attribution work for measuring campaign effectiveness?</p> <p>You're not alone.&nbsp;</p> <p>In this webinar, David Ellis - Founder &amp; Managing Director at Station10, and Jimmy Felstead, Solution Architect at Accutics, will share a step-by-step framework to help you better assess how your paid media campaigns are performing and where to allocate your media budget. With the growing scale of marketing data and the potential of a cookieless future, the traditional multi-touch attribution models are getting difficult.</p> <p>Join this webinar to:</p> <ul><li dir = "auto">Gain a deeper understanding of the current attribution challenges and trends in the market&nbsp;</li><li dir = "auto">Get access to a framework that will help you make the most of the marketing data that you have</li><li dir = "auto">Learn how to apply a single-channel model to a multi-channel attribution environment</li></ul><p>&nbsp;</p> </p><p><a href="http://video.accutics.com/data-driven-attribution-a-1"><img src="http://video.accutics.com/64968556/85914501/01687bee340c1b93e845fc468dc21353/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> attribution campaign performance http://video.accutics.com/unlock-the-power-of-dynamic-qr-1 <p><p>QR codes are making a comeback. But how do they work? And how do you measure how they are being used?&nbsp;</p> <p>The small barcodes are seen everywhere from restaurant menus to outdoor ads. And they are a very successful way to engage with customers. On top of that, dynamic QR codes help you create editable content and enhance the user journey.</p> <p>However, many companies forget one crucial step: tracking.</p> <p>In this webinar, we will take you through:&nbsp;</p> <ul><li>How to create and use QR codes, with real-life use cases</li><li>The difference between static and dynamic QR codes</li><li>How to track your QR codes and analyze their performance</li></ul></p><p><a href="http://video.accutics.com/unlock-the-power-of-dynamic-qr-1"><img src="http://video.accutics.com/64968569/75600589/35e39401272936fe81797134d47726c7/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/75600589 Thu, 28 Apr 2022 10:22:08 GMT Unlock the Power of Dynamic QR Codes QR codes are making a comeback. But how do they work? And how do you measure how they are being used? The small barcodes are seen everywhere from restaurant menus to outdoor ads. And they are a very successful way to engage with customers. On top of that, dynamic QR codes help you create editable content and enhance the user journey. However, many companies forget one crucial step: tracking. In this webinar, we will take you through: How to create and use QR codes, with real-life use casesThe difference between static and dynamic QR codesHow to track your QR codes and analyze their performance QR codes are making a comeback. But how do they work? And how do you measure how they are being used? The small barcodes are seen everywhere from restaurant menus to outdoor ads. And they are a very successful way to engage with customers. On top... Accutics 39:23 <p><p>QR codes are making a comeback. But how do they work? And how do you measure how they are being used?&nbsp;</p> <p>The small barcodes are seen everywhere from restaurant menus to outdoor ads. And they are a very successful way to engage with customers. On top of that, dynamic QR codes help you create editable content and enhance the user journey.</p> <p>However, many companies forget one crucial step: tracking.</p> <p>In this webinar, we will take you through:&nbsp;</p> <ul><li>How to create and use QR codes, with real-life use cases</li><li>The difference between static and dynamic QR codes</li><li>How to track your QR codes and analyze their performance</li></ul></p><p><a href="http://video.accutics.com/unlock-the-power-of-dynamic-qr-1"><img src="http://video.accutics.com/64968569/75600589/35e39401272936fe81797134d47726c7/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking dynamic QR codes QR codes http://video.accutics.com/how-to-get-better-marketing-data <p><p>&nbsp;</p><p><strong>Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.</strong></p><p>&nbsp;</p><p>Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .</p><p>&nbsp;</p><p><u>Agenda</u>:&nbsp;</p><p>• What is marketing data and why is it important</p><p>• Why and how to track campaigns in Google Analytics</p><p>• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders</p><p>&nbsp;</p><p>*Forrester</p></p><p><a href="http://video.accutics.com/how-to-get-better-marketing-data"><img src="http://video.accutics.com/64968568/73576609/6c6fd729379b4210aded0802f194c8db/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/73576609 Wed, 12 Jan 2022 20:12:36 GMT How to Get Better Marketing Data: With Andy Crestodina and Kasper Rasmussen Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .Agenda:• What is marketing data and why is it important• Why and how to track campaigns in Google Analytics• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders*Forrester Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.Join Andy Crestodina, content marketing expert and co-founder of Orbit Media,... Accutics 51:30 <p><p>&nbsp;</p><p><strong>Marketers waste 21 cents of every dollar spent on media due to poor data quality*. Marketing data quality and consistent campaign tracking have never been more important.</strong></p><p>&nbsp;</p><p>Join Andy Crestodina, content marketing expert and co-founder of Orbit Media, and Accutics' Kasper Rasmussen and Kristian Simonsen to get actionable tactics for better marketing data .</p><p>&nbsp;</p><p><u>Agenda</u>:&nbsp;</p><p>• What is marketing data and why is it important</p><p>• Why and how to track campaigns in Google Analytics</p><p>• How to establish a cross-channel campaign tracking taxonomy across all touchpoints and stakeholders</p><p>&nbsp;</p><p>*Forrester</p></p><p><a href="http://video.accutics.com/how-to-get-better-marketing-data"><img src="http://video.accutics.com/64968568/73576609/6c6fd729379b4210aded0802f194c8db/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking data quality marketing data marketing impact http://video.accutics.com/towards-a-unified-marketing-data-1 <p><p>&nbsp;</p> <p>The tough truth is that many companies are still driven by gut feeling or habit when it comes to their advertising investments.</p> <p>&nbsp;</p> <p>Without a common data language for marketing, it is nearly impossible to understand the impact of creativity and digital campaigns on ROI, and optimize accordingly.</p> <p>&nbsp;</p> <p>In this webinar, marketing activation expert Dan White and Accutics' Kristian Simonsen reveal how a <strong>unified marketing data model </strong>helps you improve marketing performance and ultimately make better marketing decisions.</p> <p>&nbsp;</p> <p>&nbsp;Why join:&nbsp;</p> <ul><li dir = "auto"><strong>Get</strong> the business benefits of using a unified marketing data model for organic and paid marketing</li><li dir = "auto"><strong>Understand</strong> how creative impact varies from culture to culture</li><li dir = "auto"><strong>Learn</strong> how to link creative, campaign activities, and channel performance to more accurate data sets</li><li dir = "auto"><strong>Hear</strong> how global organizations leverage unified data models for strategic advantage and improved ROI&nbsp;&nbsp;&nbsp;</li></ul><p>&nbsp;</p> </p><p><a href="http://video.accutics.com/towards-a-unified-marketing-data-1"><img src="http://video.accutics.com/64968580/78554981/28e81302f9848a9422ac788bfd9fefd9/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/78554981 Thu, 29 Sep 2022 13:57:50 GMT Towards a Unified Marketing Data Model The tough truth is that many companies are still driven by gut feeling or habit when it comes to their advertising investments. Without a common data language for marketing, it is nearly impossible to understand the impact of creativity and digital campaigns on ROI, and optimize accordingly. In this webinar, marketing activation expert Dan White and Accutics' Kristian Simonsen reveal how a unified marketing data model helps you improve marketing performance and ultimately make better marketing decisions. Why join: Get the business benefits of using a unified marketing data model for organic and paid marketingUnderstand how creative impact varies from culture to cultureLearn how to link creative, campaign activities, and channel performance to more accurate data setsHear how global organizations leverage unified data models for strategic advantage and improved ROI The tough truth is that many companies are still driven by gut feeling or habit when it comes to their advertising investments. Without a common data language for marketing, it is nearly impossible to understand the impact of creativity and... Accutics 01:00:53 <p><p>&nbsp;</p> <p>The tough truth is that many companies are still driven by gut feeling or habit when it comes to their advertising investments.</p> <p>&nbsp;</p> <p>Without a common data language for marketing, it is nearly impossible to understand the impact of creativity and digital campaigns on ROI, and optimize accordingly.</p> <p>&nbsp;</p> <p>In this webinar, marketing activation expert Dan White and Accutics' Kristian Simonsen reveal how a <strong>unified marketing data model </strong>helps you improve marketing performance and ultimately make better marketing decisions.</p> <p>&nbsp;</p> <p>&nbsp;Why join:&nbsp;</p> <ul><li dir = "auto"><strong>Get</strong> the business benefits of using a unified marketing data model for organic and paid marketing</li><li dir = "auto"><strong>Understand</strong> how creative impact varies from culture to culture</li><li dir = "auto"><strong>Learn</strong> how to link creative, campaign activities, and channel performance to more accurate data sets</li><li dir = "auto"><strong>Hear</strong> how global organizations leverage unified data models for strategic advantage and improved ROI&nbsp;&nbsp;&nbsp;</li></ul><p>&nbsp;</p> </p><p><a href="http://video.accutics.com/towards-a-unified-marketing-data-1"><img src="http://video.accutics.com/64968580/78554981/28e81302f9848a9422ac788bfd9fefd9/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> marketing data http://video.accutics.com/how-campaign-data-anarchy-was-1 <p><p>Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?&nbsp;</p> <p>Join <strong>Adam Wanat</strong> - Marketing Analytics Lead at UNSW Sydney, <strong>Chris Byrnes </strong>- CEO and co-founder of the Australian digital agency Klyp, and <strong>Kristian Simonsen </strong>- Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.&nbsp;</p> <p>In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.<br>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul></p><p><a href="http://video.accutics.com/how-campaign-data-anarchy-was-1"><img src="http://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/85308593 Thu, 20 Apr 2023 11:08:38 GMT How Campaign Data Anarchy Was Solved at UNSW Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation? Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder of the Australian digital agency Klyp, and Kristian Simonsen - Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution. In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization. Why join: find out how a solid campaign data foundation helps decision-makinglearn how to collect, analyze, and use campaign data as part of your marketing strategyuncover how to use structured campaign data within Adobe Analytics as a competitive advantage Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation? Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder... Accutics 58:55 <p><p>Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?&nbsp;</p> <p>Join <strong>Adam Wanat</strong> - Marketing Analytics Lead at UNSW Sydney, <strong>Chris Byrnes </strong>- CEO and co-founder of the Australian digital agency Klyp, and <strong>Kristian Simonsen </strong>- Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.&nbsp;</p> <p>In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.<br>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul></p><p><a href="http://video.accutics.com/how-campaign-data-anarchy-was-1"><img src="http://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> campaign taxonomy campaign tracking data quality marketing data http://video.accutics.com/deep-dive-best-practices-for-1 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context.</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will share how to get a deeper understanding of your customers with the help of enriched metadata in your RTCDP.</li><li><strong>Get hands-on</strong>: Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul><p>&nbsp;</p></p><p><a href="http://video.accutics.com/deep-dive-best-practices-for-1"><img src="http://video.accutics.com/64968555/101667850/078e13d9b675b814461d34ea6579c606/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/101667850 Fri, 30 Aug 2024 16:00:55 GMT Deep-Dive: Best Practices for Providing Metadata to AEP and RTCDP Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context. This exclusive session will equip you with the tools you need to turn your data project into a success. What you'll learn: Go beyond the fundamentals: Frederik will share how to get a deeper understanding of your customers with the help of enriched metadata in your RTCDP.Get hands-on: Participate in live exercises and QA to solidify your learnings and get personalized guidance from Frederik.Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey. Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context. This exclusive session will equip you... Accutics 33:20 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context.</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will share how to get a deeper understanding of your customers with the help of enriched metadata in your RTCDP.</li><li><strong>Get hands-on</strong>: Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul><p>&nbsp;</p></p><p><a href="http://video.accutics.com/deep-dive-best-practices-for-1"><img src="http://video.accutics.com/64968555/101667850/078e13d9b675b814461d34ea6579c606/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> adobe adobe experience platform adobe RTCDP campaign metadata campaign tracking http://video.accutics.com/deep-dive-the-perfect-marketing-3 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics.</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will walk you through the key steps of setting up marketing tracking in Customer Journey Analytics, based on accurate and actionable marketing data.</li><li><strong>Get hands-on</strong>: Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul></p><p><a href="http://video.accutics.com/deep-dive-the-perfect-marketing-3"><img src="http://video.accutics.com/64968561/100745452/2896e5048fd22e3c3d73906e0caebd24/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/100745452 Wed, 29 May 2024 13:07:58 GMT Deep-Dive: The Perfect Marketing Tracking Setup in Customer Journey Analytics Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics. This exclusive session will equip you with the tools you need to turn your data project into a success. What you'll learn: Go beyond the fundamentals: Frederik will walk you through the key steps of setting up marketing tracking in Customer Journey Analytics, based on accurate and actionable marketing data.Get hands-on: Participate in live exercises and QA to solidify your learnings and get personalized guidance from Frederik.Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey. Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics. This exclusive session will... Accutics 52:51 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics.</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will walk you through the key steps of setting up marketing tracking in Customer Journey Analytics, based on accurate and actionable marketing data.</li><li><strong>Get hands-on</strong>: Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul></p><p><a href="http://video.accutics.com/deep-dive-the-perfect-marketing-3"><img src="http://video.accutics.com/64968561/100745452/2896e5048fd22e3c3d73906e0caebd24/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> adobe adobe CJA marketing tracking http://video.accutics.com/deep-dive-the-perfect-marketing-2 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing channel setup in Adobe Analytics.&nbsp;</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will walk you through the key steps of setting up marketing channels in Adobe Analytics, based on accurate and actionable marketing data.</li><li><strong>Get hands-on:</strong> Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul><p>&nbsp;</p></p><p><a href="http://video.accutics.com/deep-dive-the-perfect-marketing-2"><img src="http://video.accutics.com/64968571/99956958/36346202e00310f8871fd61545495682/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/99956958 Wed, 22 May 2024 10:20:28 GMT Deep-Dive: The Perfect Marketing Tracking Setup in Adobe Analytics Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing channel setup in Adobe Analytics. This exclusive session will equip you with the tools you need to turn your data project into a success. What you'll learn: Go beyond the fundamentals: Frederik will walk you through the key steps of setting up marketing channels in Adobe Analytics, based on accurate and actionable marketing data.Get hands-on: Participate in live exercises and QA to solidify your learnings and get personalized guidance from Frederik.Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey. Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing channel setup in Adobe Analytics. This exclusive session will equip you with... Accutics 01:05:40 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing channel setup in Adobe Analytics.&nbsp;</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will walk you through the key steps of setting up marketing channels in Adobe Analytics, based on accurate and actionable marketing data.</li><li><strong>Get hands-on:</strong> Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul><p>&nbsp;</p></p><p><a href="http://video.accutics.com/deep-dive-the-perfect-marketing-2"><img src="http://video.accutics.com/64968571/99956958/36346202e00310f8871fd61545495682/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> adobe adobe analytics marketing tracking http://video.accutics.com/how-to-turn-data-insights-into-3 <p><p>&nbsp;</p> <p><strong>99,8% of companies are collecting data, but only 5% of&nbsp;them are generating significant business value from their data investments. </strong></p> <p>Join Brent Dykes - analytics evangelist and author of <em>Effective Data Storytelling</em>, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.</p> <p>&nbsp;</p> <p><u>Agenda</u>:&nbsp;</p> <p>• Data Collection &amp; Preparation: how to increase task efficiency and build a solid data foundation</p> <p>• Data Activation &amp; Reporting: how to better interact with your marketing data and generate insights faster</p> <p>• Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action<br><br></p></p><p><a href="http://video.accutics.com/how-to-turn-data-insights-into-3"><img src="http://video.accutics.com/64968577/74035597/6e5972284dbeee6d84f7ed2b3693c8e1/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/74035597 Thu, 24 Mar 2022 16:11:00 GMT How to Turn Data Insights Into Action 99,8% of companies are collecting data, but only 5% ofthem are generating significant business value from their data investments. Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success. Agenda: • Data Collection Preparation: how to increase task efficiency and build a solid data foundation • Data Activation Reporting: how to better interact with your marketing data and generate insights faster • Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action 99,8% of companies are collecting data, but only 5% ofthem are generating significant business value from their data investments. Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian... Accutics 54:38 <p><p>&nbsp;</p> <p><strong>99,8% of companies are collecting data, but only 5% of&nbsp;them are generating significant business value from their data investments. </strong></p> <p>Join Brent Dykes - analytics evangelist and author of <em>Effective Data Storytelling</em>, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.</p> <p>&nbsp;</p> <p><u>Agenda</u>:&nbsp;</p> <p>• Data Collection &amp; Preparation: how to increase task efficiency and build a solid data foundation</p> <p>• Data Activation &amp; Reporting: how to better interact with your marketing data and generate insights faster</p> <p>• Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action<br><br></p></p><p><a href="http://video.accutics.com/how-to-turn-data-insights-into-3"><img src="http://video.accutics.com/64968577/74035597/6e5972284dbeee6d84f7ed2b3693c8e1/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> analytics ROI campaign tracking data quality marketing impact http://video.accutics.com/from-data-gaps-to-data-gold-2 <p><p>Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get a clearer picture of what's working and what's not.&nbsp;</p> <p>However, the success of MMM is dependent on the accessiblity and quality of your marketing data. Not addressing data gaps and standards can lead to innacurate results, increased costs and delayed insights.&nbsp;</p> <p>Join us for a webinar with<strong> Nikola Krunic</strong>, Media Analyst Lead at Saxo Bank, to find out how to make the data work harder for you and turn MMM into a success.</p> <p>You'll learn how to:&nbsp;</p> <ul><li>address marketing data gaps and silos to better understand how marketing channels interact with each other</li><li>maximize the use of your existing input data for trend and pattern analysis in MMM</li><li>implement data quality standards for a clearer picture of how marketing activities impact revenue</li></ul></p><p><a href="http://video.accutics.com/from-data-gaps-to-data-gold-2"><img src="http://video.accutics.com/64968559/88020748/35990ab89d0f5db138f5e59ff64679a3/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/88020748 Fri, 25 Aug 2023 13:49:56 GMT From Data Gaps to Data Gold: Achieving Marketing Mix Modeling Success Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get a clearer picture of what's working and what's not. However, the success of MMM is dependent on the accessiblity and quality of your marketing data. Not addressing data gaps and standards can lead to innacurate results, increased costs and delayed insights. Join us for a webinar with Nikola Krunic, Media Analyst Lead at Saxo Bank, to find out how to make the data work harder for you and turn MMM into a success. You'll learn how to: address marketing data gaps and silos to better understand how marketing channels interact with each othermaximize the use of your existing input data for trend and pattern analysis in MMMimplement data quality standards for a clearer picture of how marketing activities impact revenue Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get... Accutics 01:01:13 <p><p>Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get a clearer picture of what's working and what's not.&nbsp;</p> <p>However, the success of MMM is dependent on the accessiblity and quality of your marketing data. Not addressing data gaps and standards can lead to innacurate results, increased costs and delayed insights.&nbsp;</p> <p>Join us for a webinar with<strong> Nikola Krunic</strong>, Media Analyst Lead at Saxo Bank, to find out how to make the data work harder for you and turn MMM into a success.</p> <p>You'll learn how to:&nbsp;</p> <ul><li>address marketing data gaps and silos to better understand how marketing channels interact with each other</li><li>maximize the use of your existing input data for trend and pattern analysis in MMM</li><li>implement data quality standards for a clearer picture of how marketing activities impact revenue</li></ul></p><p><a href="http://video.accutics.com/from-data-gaps-to-data-gold-2"><img src="http://video.accutics.com/64968559/88020748/35990ab89d0f5db138f5e59ff64679a3/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> campaign performance marketing mix modeling http://video.accutics.com/how-to-build-an-enterprise-level-1 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/how-to-build-an-enterprise-level-1"><img src="http://video.accutics.com/64968561/75928163/a9effce0fb751ab1bc9cc30df9f8455c/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/75928163 Wed, 25 May 2022 13:37:43 GMT How to Build an Enterprise-Level Campaign Taxonomy Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization. Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data. In this webinar, you will learn about: Planning your taxonomy: how to define your goals and create your campaign tracking taxonomy from the ground upScoping and implementation: what should be included in the taxonomy, with real-life use casesReporting and optimization: how to scale and optimize your taxonomy to meet your organization's evolving needs * Harvard Business Review - Assessing Quality, A Managerial Call to Action Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and... Accutics 01:01:42 <p><p>&nbsp;</p> <p>Only 3% of organizations’ data meets basic quality standards*, according to Harvard Business Review. Now more than ever, digital marketing success hinges on the ability to capture marketing data consistently to enable business insights and campaign optimization.&nbsp;</p> <p>&nbsp;</p> <p>Join data governance experts Jimmy Felstead, Station10 and Kasper Rasmussen, Accutics as they take a deep dive into building and aligning an enterprise-grade taxonomy for campaign data.</p> <p>&nbsp;</p> <p>In this webinar, you will learn about:&nbsp;</p> <p>&nbsp;</p> <ul><li><strong>Planning your taxonomy</strong>: how to define your goals and create your campaign tracking taxonomy from the ground up</li><li><strong>Scoping and implementation</strong>: what should be included in the taxonomy, with real-life use cases</li><li><strong>Reporting and optimization</strong>: how to scale and optimize your taxonomy to meet your organization's evolving needs</li></ul><p>&nbsp;</p> <p><em>* Harvard Business Review - Assessing Quality, A Managerial Call to Action</em></p></p><p><a href="http://video.accutics.com/how-to-build-an-enterprise-level-1"><img src="http://video.accutics.com/64968561/75928163/a9effce0fb751ab1bc9cc30df9f8455c/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> campaign taxonomy campaign tracking data quality http://video.accutics.com/how-can-data-journalism-help-you-1 <p><p>&nbsp;</p> <p>“Back it up with data” has become the common mantra, yet many of us don’t fully trust the data we have at hand. Navigating numbers is challenging, as results are often misrepresented for effect or gain.&nbsp;</p> <p>&nbsp;</p> <p>In this live session, Nicola Strand, Senior Digital Strategist at Vertic, and Accutics' Casper Noreen Frid will uncover what makes enterprises struggle with<strong> trusting data</strong> and what they can<strong> learn from effective data journalism</strong>.&nbsp;</p> <p>&nbsp;</p> <p>We'll take the unconventional webinar path and pass the mic to you. Dive into the reasons behind distrust in data and learn:&nbsp;</p> <p>&nbsp;</p> <ul><li><em>What</em> immediate &amp; long-term effects lack of data compliance has&nbsp;</li><li><em>Why</em> visualization and data storytelling are important</li><li><em>How</em> team synergies and culture impact data activation</li></ul><p>&nbsp;</p> <p>Join the conversation to get the answers to what you've always wanted to know about commercial data handling, but were afraid to ask.</p> <p>&nbsp;</p></p><p><a href="http://video.accutics.com/how-can-data-journalism-help-you-1"><img src="http://video.accutics.com/64968570/81406719/b17b6c2a5367f67d656158548aeec514/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/81406719 Tue, 17 Jan 2023 12:46:41 GMT How Can Data Journalism Help You Trust Your Marketing Data “Back it up with data” has become the common mantra, yet many of us don’t fully trust the data we have at hand. Navigating numbers is challenging, as results are often misrepresented for effect or gain. In this live session, Nicola Strand, Senior Digital Strategist at Vertic, and Accutics' Casper Noreen Frid will uncover what makes enterprises struggle with trusting data and what they can learn from effective data journalism. We'll take the unconventional webinar path and pass the mic to you. Dive into the reasons behind distrust in data and learn: What immediate long-term effects lack of data compliance hasWhy visualization and data storytelling are importantHow team synergies and culture impact data activation Join the conversation to get the answers to what you've always wanted to know about commercial data handling, but were afraid to ask. “Back it up with data” has become the common mantra, yet many of us don’t fully trust the data we have at hand. Navigating numbers is challenging, as results are often misrepresented for effect or gain. In this live session, Nicola Strand,... Accutics 45:48 <p><p>&nbsp;</p> <p>“Back it up with data” has become the common mantra, yet many of us don’t fully trust the data we have at hand. Navigating numbers is challenging, as results are often misrepresented for effect or gain.&nbsp;</p> <p>&nbsp;</p> <p>In this live session, Nicola Strand, Senior Digital Strategist at Vertic, and Accutics' Casper Noreen Frid will uncover what makes enterprises struggle with<strong> trusting data</strong> and what they can<strong> learn from effective data journalism</strong>.&nbsp;</p> <p>&nbsp;</p> <p>We'll take the unconventional webinar path and pass the mic to you. Dive into the reasons behind distrust in data and learn:&nbsp;</p> <p>&nbsp;</p> <ul><li><em>What</em> immediate &amp; long-term effects lack of data compliance has&nbsp;</li><li><em>Why</em> visualization and data storytelling are important</li><li><em>How</em> team synergies and culture impact data activation</li></ul><p>&nbsp;</p> <p>Join the conversation to get the answers to what you've always wanted to know about commercial data handling, but were afraid to ask.</p> <p>&nbsp;</p></p><p><a href="http://video.accutics.com/how-can-data-journalism-help-you-1"><img src="http://video.accutics.com/64968570/81406719/b17b6c2a5367f67d656158548aeec514/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> data journalism data quality