Accutics jsh@accutics.com https://video.accutics.com en-us Visualplatform http://blogs.law.harvard.edu/tech/rss Accutics episodic no https://video.accutics.com/files/rv1.36/sitelogo.gif https://video.accutics.com http://video.accutics.com/track-smart-win-big-an-optimized-1 <p><p>This is the second of two webinars in the <strong>‘Track Smart, Win big’ webinar series</strong>. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.&nbsp;</p> <p><br>We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query.&nbsp;&nbsp;</p> <p><br>Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition.&nbsp;<br><br></p> <p><strong><u>TOPICS:</u></strong><br>- Intro to how data flow into GA4 and Big Query.&nbsp;<br>- A look into Data strams Vs Sampled data&nbsp;&nbsp;<br>- Naming data efficiently between campaign platforms, GA and Big Query?&nbsp; &nbsp; &nbsp;<br>- The Power of complete and unified data (Use Case)<br><br>To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup.</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-an-optimized-1"><img src="http://video.accutics.com/64968576/104836652/966fed3004a0d14777356ee2dc1f48bd/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/104836652 Wed, 23 Oct 2024 13:34:07 GMT Track Smart, Win Big: An Optimized Dataflow into GA & Big Query This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup. We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query. Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition. TOPICS:- Intro to how data flow into GA4 and Big Query.- A look into Data strams Vs Sampled data- Naming data efficiently between campaign platforms, GA and Big Query? - The Power of complete and unified data (Use Case)To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup. This is the second of two webinars in the ‘Track Smart, Win big’ webinar series. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup. We’re... Accutics 52:30 <p><p>This is the second of two webinars in the <strong>‘Track Smart, Win big’ webinar series</strong>. With the first one looking into the strategy upside of governed data into the Google 2024 setup, this one is more focus on the technical site of the setup.&nbsp;</p> <p><br>We’re excited to welcome Sebastian Bach, from IIH Nordic, for a hands-on webinar on Googles 2024 setup. Together with Campaign data specialist and Accutics Co-founder, Kasper Rasmussen, they will look into a best practise approach to getting accurate data flowing from any upstream source into GA4 and Big Query.&nbsp;&nbsp;</p> <p><br>Don’t miss this chance to learn how to optimize your technical setup for the evolving Google ecosystem and stay ahead of the competition.&nbsp;<br><br></p> <p><strong><u>TOPICS:</u></strong><br>- Intro to how data flow into GA4 and Big Query.&nbsp;<br>- A look into Data strams Vs Sampled data&nbsp;&nbsp;<br>- Naming data efficiently between campaign platforms, GA and Big Query?&nbsp; &nbsp; &nbsp;<br>- The Power of complete and unified data (Use Case)<br><br>To wrap it all up; Sebastian and Kasper will make sure to answer all your questions into a best practise setup for your Google 2024 setup.</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-an-optimized-1"><img src="http://video.accutics.com/64968576/104836652/966fed3004a0d14777356ee2dc1f48bd/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> BigQuery campaign tracking data quality GA4 http://video.accutics.com/track-smart-win-big-the-ga4-1 <p><p>Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.&nbsp;<br></p> <p>We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!<br><br></p> <p><strong><u>TOPICS: </u></strong><br>- Campaign tracking in your 2024 Google setup<br>- Ensuring marketing impact: ROI and economic considerations<br>- How to get data where it belongs<br>- Steens Personal Insights and Recommendations<br><br>To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.&nbsp;<br><br>*Source: Forbes: Data Analytics Marathon</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-the-ga4-1"><img src="http://video.accutics.com/64968570/104455334/cd14fc911f90a26f5707a5c15233fe47/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/104455334 Mon, 30 Sep 2024 13:12:01 GMT Track Smart, Win Big: The GA4 Campaign Playbook Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*. We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition! TOPICS: - Campaign tracking in your 2024 Google setup- Ensuring marketing impact: ROI and economic considerations- How to get data where it belongs- Steens Personal Insights and RecommendationsTo wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.*Source: Forbes: Data Analytics Marathon Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*. We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar... Accutics 56:15 <p><p>Most marketing leaders are challenged proving accurate campaign impact. 95% report that they are not able to use marketing data for holistic decision making*.&nbsp;<br></p> <p>We’re excited to welcome Steen Rasmussen, data expert from IIH, for an exclusive webinar on Google’s 2024 setup. Steen will share his insights on how marketing leaders can leverage holistic data to drive meaningful business impact. Don’t miss this chance to learn how to optimize your strategies for the evolving Google ecosystem and stay ahead of the competition!<br><br></p> <p><strong><u>TOPICS: </u></strong><br>- Campaign tracking in your 2024 Google setup<br>- Ensuring marketing impact: ROI and economic considerations<br>- How to get data where it belongs<br>- Steens Personal Insights and Recommendations<br><br>To wrap it all up, Steen will answer your questions to ensure you are fully prepared to take action.&nbsp;<br><br>*Source: Forbes: Data Analytics Marathon</p> </p><p><a href="http://video.accutics.com/track-smart-win-big-the-ga4-1"><img src="http://video.accutics.com/64968570/104455334/cd14fc911f90a26f5707a5c15233fe47/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> campaign tracking GA4 google analytics http://video.accutics.com/how-campaign-data-anarchy-was-1 <p><p>Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?&nbsp;</p> <p>Join <strong>Adam Wanat</strong> - Marketing Analytics Lead at UNSW Sydney, <strong>Chris Byrnes </strong>- CEO and co-founder of the Australian digital agency Klyp, and <strong>Kristian Simonsen </strong>- Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.&nbsp;</p> <p>In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.<br>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul></p><p><a href="http://video.accutics.com/how-campaign-data-anarchy-was-1"><img src="http://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/85308593 Thu, 20 Apr 2023 11:08:38 GMT How Campaign Data Anarchy Was Solved at UNSW Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation? Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder of the Australian digital agency Klyp, and Kristian Simonsen - Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution. In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization. Why join: find out how a solid campaign data foundation helps decision-makinglearn how to collect, analyze, and use campaign data as part of your marketing strategyuncover how to use structured campaign data within Adobe Analytics as a competitive advantage Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation? Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder... Accutics 58:55 <p><p>Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?&nbsp;</p> <p>Join <strong>Adam Wanat</strong> - Marketing Analytics Lead at UNSW Sydney, <strong>Chris Byrnes </strong>- CEO and co-founder of the Australian digital agency Klyp, and <strong>Kristian Simonsen </strong>- Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.&nbsp;</p> <p>In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.<br>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>find out how a solid campaign data foundation helps decision-making</li><li>learn how to collect, analyze, and use campaign data as part of your marketing strategy</li><li>uncover how to use structured campaign data within Adobe Analytics as a competitive advantage</li></ul></p><p><a href="http://video.accutics.com/how-campaign-data-anarchy-was-1"><img src="http://video.accutics.com/64968579/85308593/0b7a71fe3450535193f7819be65357cd/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> campaign taxonomy campaign tracking data quality marketing data http://video.accutics.com/from-data-gaps-to-data-gold-2 <p><p>Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get a clearer picture of what's working and what's not.&nbsp;</p> <p>However, the success of MMM is dependent on the accessiblity and quality of your marketing data. Not addressing data gaps and standards can lead to innacurate results, increased costs and delayed insights.&nbsp;</p> <p>Join us for a webinar with<strong> Nikola Krunic</strong>, Media Analyst Lead at Saxo Bank, to find out how to make the data work harder for you and turn MMM into a success.</p> <p>You'll learn how to:&nbsp;</p> <ul><li>address marketing data gaps and silos to better understand how marketing channels interact with each other</li><li>maximize the use of your existing input data for trend and pattern analysis in MMM</li><li>implement data quality standards for a clearer picture of how marketing activities impact revenue</li></ul></p><p><a href="http://video.accutics.com/from-data-gaps-to-data-gold-2"><img src="http://video.accutics.com/64968559/88020748/35990ab89d0f5db138f5e59ff64679a3/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/88020748 Fri, 25 Aug 2023 13:49:56 GMT From Data Gaps to Data Gold: Achieving Marketing Mix Modeling Success Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get a clearer picture of what's working and what's not. However, the success of MMM is dependent on the accessiblity and quality of your marketing data. Not addressing data gaps and standards can lead to innacurate results, increased costs and delayed insights. Join us for a webinar with Nikola Krunic, Media Analyst Lead at Saxo Bank, to find out how to make the data work harder for you and turn MMM into a success. You'll learn how to: address marketing data gaps and silos to better understand how marketing channels interact with each othermaximize the use of your existing input data for trend and pattern analysis in MMMimplement data quality standards for a clearer picture of how marketing activities impact revenue Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get... Accutics 01:01:13 <p><p>Marketers are under pressure to prove the impact of their marketing efforts. With an increasingly complex set of marketing activities to reach customers across more channels, devices, and touchpoints, marketing mix modeling (MMM) can help you get a clearer picture of what's working and what's not.&nbsp;</p> <p>However, the success of MMM is dependent on the accessiblity and quality of your marketing data. Not addressing data gaps and standards can lead to innacurate results, increased costs and delayed insights.&nbsp;</p> <p>Join us for a webinar with<strong> Nikola Krunic</strong>, Media Analyst Lead at Saxo Bank, to find out how to make the data work harder for you and turn MMM into a success.</p> <p>You'll learn how to:&nbsp;</p> <ul><li>address marketing data gaps and silos to better understand how marketing channels interact with each other</li><li>maximize the use of your existing input data for trend and pattern analysis in MMM</li><li>implement data quality standards for a clearer picture of how marketing activities impact revenue</li></ul></p><p><a href="http://video.accutics.com/from-data-gaps-to-data-gold-2"><img src="http://video.accutics.com/64968559/88020748/35990ab89d0f5db138f5e59ff64679a3/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> campaign performance marketing mix modeling http://video.accutics.com/the-missing-link-why-is-your-2 <p><p>&nbsp;</p> <p>Companies have long understood that data is an essential differentiator for creating meaningful and long-lasting customer relationships. Yet, many are struggling with exploding cost, rapidly growing headcount, long and tedious processes, and frustrated stakeholders.&nbsp;</p> <p>But what is going wrong? How can you turn this around and prevent it from happening again?</p> <p>In this webinar, digital analytics champions Frederik Werner and Kasper Rasmussen will give you the full success plan, from strategy to implementation, to turn your digital analytics from cost to profit driver.&nbsp;</p> <p>&nbsp;</p> <p>You'll learn how to:&nbsp;&nbsp;</p> <ul><li>get more with less by <strong><u>simplifying</u></strong> your analytics implementation and metrics</li><li>make data more <strong><u>accessible</u></strong> and <strong><u>bridge silos</u></strong> between stakeholders across all levels of the organization</li><li>get more <strong><u>buy-in for analytics</u></strong> by proving its impact with measurable results</li></ul></p><p><a href="http://video.accutics.com/the-missing-link-why-is-your-2"><img src="http://video.accutics.com/64968575/81933969/919cb874c4f481af0b5d88dc460481ec/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/81933969 Tue, 03 Jan 2023 11:29:44 GMT The Missing Link: Why Is Your Digital Analytics Failing? Companies have long understood that data is an essential differentiator for creating meaningful and long-lasting customer relationships. Yet, many are struggling with exploding cost, rapidly growing headcount, long and tedious processes, and frustrated stakeholders. But what is going wrong? How can you turn this around and prevent it from happening again? In this webinar, digital analytics champions Frederik Werner and Kasper Rasmussen will give you the full success plan, from strategy to implementation, to turn your digital analytics from cost to profit driver. You'll learn how to: get more with less by simplifying your analytics implementation and metricsmake data more accessible and bridge silos between stakeholders across all levels of the organizationget more buy-in for analytics by proving its impact with measurable results Companies have long understood that data is an essential differentiator for creating meaningful and long-lasting customer relationships. Yet, many are struggling with exploding cost, rapidly growing headcount, long and tedious processes, and... Accutics 01:02:41 <p><p>&nbsp;</p> <p>Companies have long understood that data is an essential differentiator for creating meaningful and long-lasting customer relationships. Yet, many are struggling with exploding cost, rapidly growing headcount, long and tedious processes, and frustrated stakeholders.&nbsp;</p> <p>But what is going wrong? How can you turn this around and prevent it from happening again?</p> <p>In this webinar, digital analytics champions Frederik Werner and Kasper Rasmussen will give you the full success plan, from strategy to implementation, to turn your digital analytics from cost to profit driver.&nbsp;</p> <p>&nbsp;</p> <p>You'll learn how to:&nbsp;&nbsp;</p> <ul><li>get more with less by <strong><u>simplifying</u></strong> your analytics implementation and metrics</li><li>make data more <strong><u>accessible</u></strong> and <strong><u>bridge silos</u></strong> between stakeholders across all levels of the organization</li><li>get more <strong><u>buy-in for analytics</u></strong> by proving its impact with measurable results</li></ul></p><p><a href="http://video.accutics.com/the-missing-link-why-is-your-2"><img src="http://video.accutics.com/64968575/81933969/919cb874c4f481af0b5d88dc460481ec/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> analytics ROI http://video.accutics.com/7-key-metrics-to-measure-the-value-6 <p><p>Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department.</p> <p>But how do you know if your analytics is actually working? How do you measure its value?</p> <p>Ibrahim Elawadi, Global Director of Marketing Analytics at Philips, is here to help you better grasp the value of analytics through a step-by-step framework for a clearer understanding of how it drives business outcomes.</p> <p>In this session, you will learn how to:</p> <ul><li>identify the right metrics to measure</li><li>connect analytics outcomes with strategic goals in marketing</li><li>get higher quality insights from your analytics team and marketing data</li></ul></p><p><a href="http://video.accutics.com/7-key-metrics-to-measure-the-value-6"><img src="http://video.accutics.com/64968580/89146065/597a7842b0493955af292efb8a86d793/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/89146065 Thu, 28 Sep 2023 17:05:06 GMT 7 Key Metrics to Measure the Value of Analytics Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department. But how do you know if your analytics is actually working? How do you measure its value? Ibrahim Elawadi, Global Director of Marketing Analytics at Philips, is here to help you better grasp the value of analytics through a step-by-step framework for a clearer understanding of how it drives business outcomes. In this session, you will learn how to: identify the right metrics to measureconnect analytics outcomes with strategic goals in marketingget higher quality insights from your analytics team and marketing data Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department. But how do... Accutics 49:34 <p><p>Do you want to get more out of your analytics? You're not alone. According to Marketing Week's 2023 Career and Salary Survey, more than 30% of marketers identify analytics as the most significant skills gap in the Marketing Department.</p> <p>But how do you know if your analytics is actually working? How do you measure its value?</p> <p>Ibrahim Elawadi, Global Director of Marketing Analytics at Philips, is here to help you better grasp the value of analytics through a step-by-step framework for a clearer understanding of how it drives business outcomes.</p> <p>In this session, you will learn how to:</p> <ul><li>identify the right metrics to measure</li><li>connect analytics outcomes with strategic goals in marketing</li><li>get higher quality insights from your analytics team and marketing data</li></ul></p><p><a href="http://video.accutics.com/7-key-metrics-to-measure-the-value-6"><img src="http://video.accutics.com/64968580/89146065/597a7842b0493955af292efb8a86d793/standard/download-12-thumbnail.jpg" width="75" height=""/></a></p> analytics ROI data quality http://video.accutics.com/how-to-turn-data-insights-into-3 <p><p>&nbsp;</p> <p><strong>99,8% of companies are collecting data, but only 5% of&nbsp;them are generating significant business value from their data investments. </strong></p> <p>Join Brent Dykes - analytics evangelist and author of <em>Effective Data Storytelling</em>, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.</p> <p>&nbsp;</p> <p><u>Agenda</u>:&nbsp;</p> <p>• Data Collection &amp; Preparation: how to increase task efficiency and build a solid data foundation</p> <p>• Data Activation &amp; Reporting: how to better interact with your marketing data and generate insights faster</p> <p>• Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action<br><br></p></p><p><a href="http://video.accutics.com/how-to-turn-data-insights-into-3"><img src="http://video.accutics.com/64968577/74035597/6e5972284dbeee6d84f7ed2b3693c8e1/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/74035597 Thu, 24 Mar 2022 16:11:00 GMT How to Turn Data Insights Into Action 99,8% of companies are collecting data, but only 5% ofthem are generating significant business value from their data investments. Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success. Agenda: • Data Collection Preparation: how to increase task efficiency and build a solid data foundation • Data Activation Reporting: how to better interact with your marketing data and generate insights faster • Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action 99,8% of companies are collecting data, but only 5% ofthem are generating significant business value from their data investments. Join Brent Dykes - analytics evangelist and author of Effective Data Storytelling, Kasper Rasmussen, and Kristian... Accutics 54:38 <p><p>&nbsp;</p> <p><strong>99,8% of companies are collecting data, but only 5% of&nbsp;them are generating significant business value from their data investments. </strong></p> <p>Join Brent Dykes - analytics evangelist and author of <em>Effective Data Storytelling</em>, Kasper Rasmussen, and Kristian Simonsen to learn how to better collect, activate, and communicate marketing data that informs business decisions and paves the path to long-term success.</p> <p>&nbsp;</p> <p><u>Agenda</u>:&nbsp;</p> <p>• Data Collection &amp; Preparation: how to increase task efficiency and build a solid data foundation</p> <p>• Data Activation &amp; Reporting: how to better interact with your marketing data and generate insights faster</p> <p>• Data Storytelling: how to conquer the last mile of the analytics marathon and turn insights into action<br><br></p></p><p><a href="http://video.accutics.com/how-to-turn-data-insights-into-3"><img src="http://video.accutics.com/64968577/74035597/6e5972284dbeee6d84f7ed2b3693c8e1/standard/download-15-thumbnail.jpg" width="75" height=""/></a></p> analytics ROI campaign tracking data quality marketing impact http://video.accutics.com/how-to-prepare-your-data-collection-1 <p><p>&nbsp;</p> <p>One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money.&nbsp;</p> <p>&nbsp;</p> <p>This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth.</p> <p>&nbsp;</p> <p>Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to:&nbsp;</p> <ul><li><strong>Define</strong> and<strong> prepare</strong> the data collection infrastructure for your GA4 migration</li><li><strong>Tap </strong>into the true potential of GA4 by activating its new tracking features&nbsp;</li><li><strong>Identify </strong>and <strong>avoid </strong>potential data quality issues that can affect your future GA4 reports</li></ul></p><p><a href="http://video.accutics.com/how-to-prepare-your-data-collection-1"><img src="http://video.accutics.com/64968567/78991030/22b7b5c16d6e173814c65e2866cc2a77/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/78991030 Thu, 29 Sep 2022 16:43:36 GMT How to Prepare Your Data Collection Architecture for GA4 One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money. This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth. Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to: Define and prepare the data collection infrastructure for your GA4 migrationTap into the true potential of GA4 by activating its new tracking featuresIdentify and avoid potential data quality issues that can affect your future GA4 reports One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money. This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the... Accutics 01:00:12 <p><p>&nbsp;</p> <p>One thing the recession has taught us is that it's hard to compensate for the lack of marketing data quality with money.&nbsp;</p> <p>&nbsp;</p> <p>This is why the migration to a new analytics platform like Google Analytics 4 provides a great opportunity: pressing the reset button and setting up a reliable marketing data foundation that secures your analytics investments and supports your growth.</p> <p>&nbsp;</p> <p>Join web analytics evangelist Steen Rasmussen and Accutics' Jimmy Felstead to learn how to:&nbsp;</p> <ul><li><strong>Define</strong> and<strong> prepare</strong> the data collection infrastructure for your GA4 migration</li><li><strong>Tap </strong>into the true potential of GA4 by activating its new tracking features&nbsp;</li><li><strong>Identify </strong>and <strong>avoid </strong>potential data quality issues that can affect your future GA4 reports</li></ul></p><p><a href="http://video.accutics.com/how-to-prepare-your-data-collection-1"><img src="http://video.accutics.com/64968567/78991030/22b7b5c16d6e173814c65e2866cc2a77/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> GA4 google analytics http://video.accutics.com/deep-dive-best-practices-for-1 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context.</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will share how to get a deeper understanding of your customers with the help of enriched metadata in your RTCDP.</li><li><strong>Get hands-on</strong>: Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul><p>&nbsp;</p></p><p><a href="http://video.accutics.com/deep-dive-best-practices-for-1"><img src="http://video.accutics.com/64968555/101667850/078e13d9b675b814461d34ea6579c606/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/101667850 Fri, 30 Aug 2024 16:00:55 GMT Deep-Dive: Best Practices for Providing Metadata to AEP and RTCDP Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context. This exclusive session will equip you with the tools you need to turn your data project into a success. What you'll learn: Go beyond the fundamentals: Frederik will share how to get a deeper understanding of your customers with the help of enriched metadata in your RTCDP.Get hands-on: Participate in live exercises and QA to solidify your learnings and get personalized guidance from Frederik.Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey. Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context. This exclusive session will equip you... Accutics 33:20 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into RTCDP and learn how to enrich your customer data with valuable context.</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will share how to get a deeper understanding of your customers with the help of enriched metadata in your RTCDP.</li><li><strong>Get hands-on</strong>: Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul><p>&nbsp;</p></p><p><a href="http://video.accutics.com/deep-dive-best-practices-for-1"><img src="http://video.accutics.com/64968555/101667850/078e13d9b675b814461d34ea6579c606/standard/download-11-thumbnail.jpg" width="75" height=""/></a></p> adobe adobe experience platform adobe RTCDP campaign metadata campaign tracking http://video.accutics.com/deep-dive-the-perfect-marketing-3 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics.</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will walk you through the key steps of setting up marketing tracking in Customer Journey Analytics, based on accurate and actionable marketing data.</li><li><strong>Get hands-on</strong>: Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul></p><p><a href="http://video.accutics.com/deep-dive-the-perfect-marketing-3"><img src="http://video.accutics.com/64968561/100745452/2896e5048fd22e3c3d73906e0caebd24/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/100745452 Wed, 29 May 2024 13:07:58 GMT Deep-Dive: The Perfect Marketing Tracking Setup in Customer Journey Analytics Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics. This exclusive session will equip you with the tools you need to turn your data project into a success. What you'll learn: Go beyond the fundamentals: Frederik will walk you through the key steps of setting up marketing tracking in Customer Journey Analytics, based on accurate and actionable marketing data.Get hands-on: Participate in live exercises and QA to solidify your learnings and get personalized guidance from Frederik.Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey. Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics. This exclusive session will... Accutics 52:51 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing tracking in Adobe's Customer Journey Analytics.</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will walk you through the key steps of setting up marketing tracking in Customer Journey Analytics, based on accurate and actionable marketing data.</li><li><strong>Get hands-on</strong>: Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul></p><p><a href="http://video.accutics.com/deep-dive-the-perfect-marketing-3"><img src="http://video.accutics.com/64968561/100745452/2896e5048fd22e3c3d73906e0caebd24/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> adobe adobe CJA marketing tracking http://video.accutics.com/deep-dive-the-perfect-marketing-2 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing channel setup in Adobe Analytics.&nbsp;</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will walk you through the key steps of setting up marketing channels in Adobe Analytics, based on accurate and actionable marketing data.</li><li><strong>Get hands-on:</strong> Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul><p>&nbsp;</p></p><p><a href="http://video.accutics.com/deep-dive-the-perfect-marketing-2"><img src="http://video.accutics.com/64968571/99956958/36346202e00310f8871fd61545495682/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/99956958 Wed, 22 May 2024 10:20:28 GMT Deep-Dive: The Perfect Marketing Tracking Setup in Adobe Analytics Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing channel setup in Adobe Analytics. This exclusive session will equip you with the tools you need to turn your data project into a success. What you'll learn: Go beyond the fundamentals: Frederik will walk you through the key steps of setting up marketing channels in Adobe Analytics, based on accurate and actionable marketing data.Get hands-on: Participate in live exercises and QA to solidify your learnings and get personalized guidance from Frederik.Unlock hidden insights: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey. Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing channel setup in Adobe Analytics. This exclusive session will equip you with... Accutics 01:05:40 <p><p>Join Frederik Werner, Head of Analytics and Adobe Analytics champion, for an intimate 1-hour live session where you'll deep-dive into the critical elements of marketing channel setup in Adobe Analytics.&nbsp;</p> <p>This exclusive session will equip you with the tools you need to turn your data project into a success.&nbsp;</p> <p>What you'll learn:&nbsp;</p> <ul><li><strong>Go beyond the fundamentals</strong>: Frederik will walk you through the key steps of setting up marketing channels in Adobe Analytics, based on accurate and actionable marketing data.</li><li><strong>Get hands-on:</strong> Participate in live exercises and Q&amp;A to solidify your learnings and get personalized guidance from Frederik.</li><li><strong>Unlock hidden insights</strong>: Learn advanced techniques to optimize your channel tracking and gain a deeper understanding of your customer journey.</li></ul><p>&nbsp;</p></p><p><a href="http://video.accutics.com/deep-dive-the-perfect-marketing-2"><img src="http://video.accutics.com/64968571/99956958/36346202e00310f8871fd61545495682/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> adobe adobe analytics marketing tracking http://video.accutics.com/adobe-summit-2024-debrief-putting-1 <p><p>Do you want to take action on the latest analytics trends but don't know where to start?&nbsp;</p> <p>Be among the first to learn how to implement the latest analytics capabilities and takeaways from Adobe Summit 2024, straight from the experts.&nbsp;</p> <p>In this exclusive webinar, Eric Matisoff, Principal Evangelist, Analytics &amp; Data Science at Adobe, and Frederik Werner, Head of Analytics at Accutics, will unpack Adobe Summit and share the highlights.</p> <p>You'll learn:</p> <ul><li><strong>The top analytics trends</strong> unveiled at Adobe Summit 2024 and their impact on your business strategy</li><li><strong>Practical tips and strategies</strong> to implement these trends and transform your analytics practices</li><li><strong>Real-world use cases and success stories </strong>to inspire your own data-driven initiatives</li></ul></p><p><a href="http://video.accutics.com/adobe-summit-2024-debrief-putting-1"><img src="http://video.accutics.com/64968569/97356770/8e74158c43657bc8d3916b0802e7e5fa/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/97356770 Fri, 19 Apr 2024 14:51:16 GMT Adobe Summit 2024 Debrief: Putting Analytics Trends Into Practice Do you want to take action on the latest analytics trends but don't know where to start? Be among the first to learn how to implement the latest analytics capabilities and takeaways from Adobe Summit 2024, straight from the experts. In this exclusive webinar, Eric Matisoff, Principal Evangelist, Analytics Data Science at Adobe, and Frederik Werner, Head of Analytics at Accutics, will unpack Adobe Summit and share the highlights. You'll learn: The top analytics trends unveiled at Adobe Summit 2024 and their impact on your business strategyPractical tips and strategies to implement these trends and transform your analytics practicesReal-world use cases and success stories to inspire your own data-driven initiatives Do you want to take action on the latest analytics trends but don't know where to start? Be among the first to learn how to implement the latest analytics capabilities and takeaways from Adobe Summit 2024, straight from the experts. In this... Accutics 01:01:21 <p><p>Do you want to take action on the latest analytics trends but don't know where to start?&nbsp;</p> <p>Be among the first to learn how to implement the latest analytics capabilities and takeaways from Adobe Summit 2024, straight from the experts.&nbsp;</p> <p>In this exclusive webinar, Eric Matisoff, Principal Evangelist, Analytics &amp; Data Science at Adobe, and Frederik Werner, Head of Analytics at Accutics, will unpack Adobe Summit and share the highlights.</p> <p>You'll learn:</p> <ul><li><strong>The top analytics trends</strong> unveiled at Adobe Summit 2024 and their impact on your business strategy</li><li><strong>Practical tips and strategies</strong> to implement these trends and transform your analytics practices</li><li><strong>Real-world use cases and success stories </strong>to inspire your own data-driven initiatives</li></ul></p><p><a href="http://video.accutics.com/adobe-summit-2024-debrief-putting-1"><img src="http://video.accutics.com/64968569/97356770/8e74158c43657bc8d3916b0802e7e5fa/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> Adobe Adobe Summit analytics trends http://video.accutics.com/decoding-the-future-adobe-summit-1 <p><p>Feeling overwhelmed by the sheer volume of analytics workshops and sessions at the Adobe Summit 2024? You're not alone! With over 200 sessions spread across 11 tracks, it's practically impossible to cover everything you want. But fear not! We've got you covered.</p> <p>Frederik Werner, Adobe champion and Head of Analytics at Accutics, and Ben Gaines, Director of Product Management at Adobe, walk you through what to look for at this year's Summit.</p> <p>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>Cut through the noise and get an overview of the sessions worth paying attention to</li><li>Get the lowdown on what Adobe Summit has in store for data analytics directly from the experts</li></ul></p><p><a href="http://video.accutics.com/decoding-the-future-adobe-summit-1"><img src="http://video.accutics.com/64968567/95432957/71de60bf4a3c0eb5030540ac40b25c8b/standard/download-29-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/95432957 Thu, 07 Mar 2024 11:26:34 GMT Decoding the Future: Adobe Summit 2024 Analytics Trends Shaping your Business Feeling overwhelmed by the sheer volume of analytics workshops and sessions at the Adobe Summit 2024? You're not alone! With over 200 sessions spread across 11 tracks, it's practically impossible to cover everything you want. But fear not! We've got you covered. Frederik Werner, Adobe champion and Head of Analytics at Accutics, and Ben Gaines, Director of Product Management at Adobe, walk you through what to look for at this year's Summit. Why join: Cut through the noise and get an overview of the sessions worth paying attention toGet the lowdown on what Adobe Summit has in store for data analytics directly from the experts Feeling overwhelmed by the sheer volume of analytics workshops and sessions at the Adobe Summit 2024? You're not alone! With over 200 sessions spread across 11 tracks, it's practically impossible to cover everything you want. But fear not! We've... Accutics 01:00:48 <p><p>Feeling overwhelmed by the sheer volume of analytics workshops and sessions at the Adobe Summit 2024? You're not alone! With over 200 sessions spread across 11 tracks, it's practically impossible to cover everything you want. But fear not! We've got you covered.</p> <p>Frederik Werner, Adobe champion and Head of Analytics at Accutics, and Ben Gaines, Director of Product Management at Adobe, walk you through what to look for at this year's Summit.</p> <p>&nbsp;</p> <p>Why join:&nbsp;</p> <ul><li>Cut through the noise and get an overview of the sessions worth paying attention to</li><li>Get the lowdown on what Adobe Summit has in store for data analytics directly from the experts</li></ul></p><p><a href="http://video.accutics.com/decoding-the-future-adobe-summit-1"><img src="http://video.accutics.com/64968567/95432957/71de60bf4a3c0eb5030540ac40b25c8b/standard/download-29-thumbnail.jpg" width="75" height=""/></a></p> Adobe analytics trends http://video.accutics.com/fun-with-adobe-launch-the-2 <p><p>Adobe Launch, aka Adobe Data Collection Tags, is not just the prime way to bring data into the Adobe Experience Cloud and Experience Platform, but also the weapon of choice for many practicioners maintaining analytics implementations and marketing pixels. However, given the flexibility of the tool, there are 1001 ways to use the tool and build processes around it.</p> <p>Join industry-recognized experts Jennifer Kunz from 33 Sticks and Jim Gordon from Blue Acorn iCi, as well as Frederik Werner from Accutics in this live event to learn about what they love most about Adobe Launch and how they tackle common challenges on the way to digital excellence!</p> <p>By attending this webinar, you will:</p> <ul><li>Get a good understanding on of Adobe Launch and how to use it effectively</li><li>See what is making the best implementations surprisingly easy to maintain</li><li>Discover how data can be brought into Adobe Experience Platform in the absolute BEST way possible</li></ul></p><p><a href="http://video.accutics.com/fun-with-adobe-launch-the-2"><img src="http://video.accutics.com/64968580/94910000/2c91ee05e9790e1b86bb54ba73a5a286/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/94910000 Fri, 01 Mar 2024 09:16:52 GMT Fun with Adobe Launch - The absolute BEST ways to send data to any Adobe product Adobe Launch, aka Adobe Data Collection Tags, is not just the prime way to bring data into the Adobe Experience Cloud and Experience Platform, but also the weapon of choice for many practicioners maintaining analytics implementations and marketing pixels. However, given the flexibility of the tool, there are 1001 ways to use the tool and build processes around it. Join industry-recognized experts Jennifer Kunz from 33 Sticks and Jim Gordon from Blue Acorn iCi, as well as Frederik Werner from Accutics in this live event to learn about what they love most about Adobe Launch and how they tackle common challenges on the way to digital excellence! By attending this webinar, you will: Get a good understanding on of Adobe Launch and how to use it effectivelySee what is making the best implementations surprisingly easy to maintainDiscover how data can be brought into Adobe Experience Platform in the absolute BEST way possible Adobe Launch, aka Adobe Data Collection Tags, is not just the prime way to bring data into the Adobe Experience Cloud and Experience Platform, but also the weapon of choice for many practicioners maintaining analytics implementations and marketing... Accutics 01:01:27 <p><p>Adobe Launch, aka Adobe Data Collection Tags, is not just the prime way to bring data into the Adobe Experience Cloud and Experience Platform, but also the weapon of choice for many practicioners maintaining analytics implementations and marketing pixels. However, given the flexibility of the tool, there are 1001 ways to use the tool and build processes around it.</p> <p>Join industry-recognized experts Jennifer Kunz from 33 Sticks and Jim Gordon from Blue Acorn iCi, as well as Frederik Werner from Accutics in this live event to learn about what they love most about Adobe Launch and how they tackle common challenges on the way to digital excellence!</p> <p>By attending this webinar, you will:</p> <ul><li>Get a good understanding on of Adobe Launch and how to use it effectively</li><li>See what is making the best implementations surprisingly easy to maintain</li><li>Discover how data can be brought into Adobe Experience Platform in the absolute BEST way possible</li></ul></p><p><a href="http://video.accutics.com/fun-with-adobe-launch-the-2"><img src="http://video.accutics.com/64968580/94910000/2c91ee05e9790e1b86bb54ba73a5a286/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> Adobe Adobe Launch http://video.accutics.com/fun-with-derived-fields-customer-1 <p><p>Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the successor to Adobe Analytics, it offers a rich set of exciting new features and completely overhauled tools. One of those features is Derived Fields, which (according to <a href="https://www.fullstackanalyst.io/blog/adobe-customer-journey-analytics/its-finally-time-to-migrate-to-adobe-customer-journey-analytics/" target="_blank">some industry experts</a>) holds a wealth of value for new and existing customers.</p> <p>Join Derek Tangren and Eric Matisoff from Adobe, as well as Frederik Werner from Accutics in this fun and engaging session to learn all about Derived Fields and experience the excitement!</p> <p>By attending this webinar, you will:</p> <ul><li dir = "auto">Learn what Derived Fields in Customer Journey Analytics are and how they work</li><li dir = "auto">Understand how you can use Derived Fields to improve on long-time favorite features of Adobe Analytics</li><li dir = "auto">Discover some entirely new and exciting applications and use cases</li></ul><p>Join us at September 12, 5pm CET (11am Eastern, 8am Pacific)</p> </p><p><a href="http://video.accutics.com/fun-with-derived-fields-customer-1"><img src="http://video.accutics.com/64968580/88561022/7e1db2691f190c46c27175b87c413233/standard/download-18-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/88561022 Tue, 14 Nov 2023 17:07:31 GMT Fun with Derived Fields - Customer Journey Analytics' Most Exciting New Feature Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the successor to Adobe Analytics, it offers a rich set of exciting new features and completely overhauled tools. One of those features is Derived Fields, which (according to some industry experts) holds a wealth of value for new and existing customers. Join Derek Tangren and Eric Matisoff from Adobe, as well as Frederik Werner from Accutics in this fun and engaging session to learn all about Derived Fields and experience the excitement! By attending this webinar, you will: Learn what Derived Fields in Customer Journey Analytics are and how they workUnderstand how you can use Derived Fields to improve on long-time favorite features of Adobe AnalyticsDiscover some entirely new and exciting applications and use casesJoin us at September 12, 5pm CET (11am Eastern, 8am Pacific) Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the successor to Adobe Analytics, it offers a rich set of exciting new features and completely overhauled tools. One of those features is Derived Fields,... Accutics 01:02:37 <p><p>Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the successor to Adobe Analytics, it offers a rich set of exciting new features and completely overhauled tools. One of those features is Derived Fields, which (according to <a href="https://www.fullstackanalyst.io/blog/adobe-customer-journey-analytics/its-finally-time-to-migrate-to-adobe-customer-journey-analytics/" target="_blank">some industry experts</a>) holds a wealth of value for new and existing customers.</p> <p>Join Derek Tangren and Eric Matisoff from Adobe, as well as Frederik Werner from Accutics in this fun and engaging session to learn all about Derived Fields and experience the excitement!</p> <p>By attending this webinar, you will:</p> <ul><li dir = "auto">Learn what Derived Fields in Customer Journey Analytics are and how they work</li><li dir = "auto">Understand how you can use Derived Fields to improve on long-time favorite features of Adobe Analytics</li><li dir = "auto">Discover some entirely new and exciting applications and use cases</li></ul><p>Join us at September 12, 5pm CET (11am Eastern, 8am Pacific)</p> </p><p><a href="http://video.accutics.com/fun-with-derived-fields-customer-1"><img src="http://video.accutics.com/64968580/88561022/7e1db2691f190c46c27175b87c413233/standard/download-18-thumbnail.jpg" width="75" height=""/></a></p> Adobe Adobe CJA http://video.accutics.com/adobe-analytics-unlocked-key-1 <p><p>Do you want to create more business value with Adobe Analytics and reduce analytics complexity?&nbsp;</p> <p>Be among the first to learn about the latest analytics capabilities and takeaways from Adobe Summit 2023 in Vegas, straight from the experts.&nbsp;</p> <p>In this exclusive webinar, Amanda Diamante, Senior Product Manager for Adobe Analytics at Adobe, joins Adobe champions Frederik Werner and Jimmy Felstead to share how to drive more value with Adobe Analytics.</p> <p>By attending this webinar, you will:</p> <ul><li>Learn how to leverage Adobe Analytics data to improve marketing performance and ROI</li><li>Gain a deeper understanding of strategies for using Adobe Analytics to get insights into customer behavior</li><li>Connect with fellow digital analysts and learn from their experiences and perspectives</li><li>Be among the first to uncover the latest analytics trends and innovations from Adobe Summit 2023&nbsp;</li></ul></p><p><a href="http://video.accutics.com/adobe-analytics-unlocked-key-1"><img src="http://video.accutics.com/64968567/85116488/608c046d5e1ea9ff6ddf8554a1489e92/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/85116488 Thu, 30 Mar 2023 19:09:28 GMT Adobe Analytics Unlocked: Key Capabilities from Adobe Experts Do you want to create more business value with Adobe Analytics and reduce analytics complexity? Be among the first to learn about the latest analytics capabilities and takeaways from Adobe Summit 2023 in Vegas, straight from the experts. In this exclusive webinar, Amanda Diamante, Senior Product Manager for Adobe Analytics at Adobe, joins Adobe champions Frederik Werner and Jimmy Felstead to share how to drive more value with Adobe Analytics. By attending this webinar, you will: Learn how to leverage Adobe Analytics data to improve marketing performance and ROIGain a deeper understanding of strategies for using Adobe Analytics to get insights into customer behaviorConnect with fellow digital analysts and learn from their experiences and perspectivesBe among the first to uncover the latest analytics trends and innovations from Adobe Summit 2023 Do you want to create more business value with Adobe Analytics and reduce analytics complexity? Be among the first to learn about the latest analytics capabilities and takeaways from Adobe Summit 2023 in Vegas, straight from the experts. In this... Accutics 01:02:13 <p><p>Do you want to create more business value with Adobe Analytics and reduce analytics complexity?&nbsp;</p> <p>Be among the first to learn about the latest analytics capabilities and takeaways from Adobe Summit 2023 in Vegas, straight from the experts.&nbsp;</p> <p>In this exclusive webinar, Amanda Diamante, Senior Product Manager for Adobe Analytics at Adobe, joins Adobe champions Frederik Werner and Jimmy Felstead to share how to drive more value with Adobe Analytics.</p> <p>By attending this webinar, you will:</p> <ul><li>Learn how to leverage Adobe Analytics data to improve marketing performance and ROI</li><li>Gain a deeper understanding of strategies for using Adobe Analytics to get insights into customer behavior</li><li>Connect with fellow digital analysts and learn from their experiences and perspectives</li><li>Be among the first to uncover the latest analytics trends and innovations from Adobe Summit 2023&nbsp;</li></ul></p><p><a href="http://video.accutics.com/adobe-analytics-unlocked-key-1"><img src="http://video.accutics.com/64968567/85116488/608c046d5e1ea9ff6ddf8554a1489e92/standard/download-14-thumbnail.jpg" width="75" height=""/></a></p> Adobe Adobe Analytics Adobe Summit analytics trends http://video.accutics.com/adobe-summit-2023-data-analytics-4 <p><p>&nbsp;</p> <p>With over 200 in-person sessions and hands-on labs across 11 tracks, the Adobe Summit conference can be challenging to navigate. Nobody can realistically make it to absolutely everything they want, so we have teamed up with an experienced panel to walk you through what to look for at Summit 2023.&nbsp;</p> <p>Frederik Werner, Adobe champion and digital analyst expert, and Jerry Helou, VP MarTech Strategies at Softcrylic join Accutics' Casper Noreen Frid to give you the rundown for the data analytics sessions you don't want to miss.</p> <p>Join this panel discussion to:&nbsp;</p> <ul><li>Cut through the noise and get an overview of the sessions worth paying attention to</li><li>Get the experts' take on what Adobe Summit has in stock in terms of data analytics and beyond</li></ul></p><p><a href="http://video.accutics.com/adobe-summit-2023-data-analytics-4"><img src="http://video.accutics.com/64968566/83974521/134c76fc8a3434e65c4f536694fa250e/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/83974521 Fri, 03 Mar 2023 10:30:34 GMT Adobe Summit 2023: Data Analytics Sessions You Don't Want to Miss With over 200 in-person sessions and hands-on labs across 11 tracks, the Adobe Summit conference can be challenging to navigate. Nobody can realistically make it to absolutely everything they want, so we have teamed up with an experienced panel to walk you through what to look for at Summit 2023. Frederik Werner, Adobe champion and digital analyst expert, and Jerry Helou, VP MarTech Strategies at Softcrylic join Accutics' Casper Noreen Frid to give you the rundown for the data analytics sessions you don't want to miss. Join this panel discussion to: Cut through the noise and get an overview of the sessions worth paying attention toGet the experts' take on what Adobe Summit has in stock in terms of data analytics and beyond With over 200 in-person sessions and hands-on labs across 11 tracks, the Adobe Summit conference can be challenging to navigate. Nobody can realistically make it to absolutely everything they want, so we have teamed up with an experienced panel... Accutics 01:03:13 <p><p>&nbsp;</p> <p>With over 200 in-person sessions and hands-on labs across 11 tracks, the Adobe Summit conference can be challenging to navigate. Nobody can realistically make it to absolutely everything they want, so we have teamed up with an experienced panel to walk you through what to look for at Summit 2023.&nbsp;</p> <p>Frederik Werner, Adobe champion and digital analyst expert, and Jerry Helou, VP MarTech Strategies at Softcrylic join Accutics' Casper Noreen Frid to give you the rundown for the data analytics sessions you don't want to miss.</p> <p>Join this panel discussion to:&nbsp;</p> <ul><li>Cut through the noise and get an overview of the sessions worth paying attention to</li><li>Get the experts' take on what Adobe Summit has in stock in terms of data analytics and beyond</li></ul></p><p><a href="http://video.accutics.com/adobe-summit-2023-data-analytics-4"><img src="http://video.accutics.com/64968566/83974521/134c76fc8a3434e65c4f536694fa250e/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> Adobe Adobe Analytics Adobe Summit AEP http://video.accutics.com/analytics-is-not-an-island-how-to-1 <p><p>Achieving success with analytics requires business context and clear common goals. That's how you create impact.&nbsp;</p> <p>But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations?&nbsp;</p> <p>In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business.</p> <p>&nbsp;</p> <p>Join us live to find out how to:&nbsp;</p> <ul><li>uncover the context behind the data to make a better case for analytics</li><li>measure value of analytics and increase collaboration with stakeholders</li><li>navigate the analytics shift from support to business-critical function</li></ul></p><p><a href="http://video.accutics.com/analytics-is-not-an-island-how-to-1"><img src="http://video.accutics.com/64968569/82733705/eb2fea8c85cd078a00a7f7258f12f214/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/82733705 Thu, 19 Jan 2023 16:18:30 GMT Analytics Is Not An Island: How To Link Data to Business Outcomes Achieving success with analytics requires business context and clear common goals. That's how you create impact. But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations? In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business. Join us live to find out how to: uncover the context behind the data to make a better case for analyticsmeasure value of analytics and increase collaboration with stakeholdersnavigate the analytics shift from support to business-critical function Achieving success with analytics requires business context and clear common goals. That's how you create impact. But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the... Accutics 01:01:28 <p><p>Achieving success with analytics requires business context and clear common goals. That's how you create impact.&nbsp;</p> <p>But what do we mean by context in data? More importantly, how do we get marketing data out of an isolated vacuum and into the business-critical conversations?&nbsp;</p> <p>In this webinar, Juliana Jackson, Media.Monks, Jimmy Felstead and Diana Ellegaard-Daia, Accutics, will take you through a step-by-step framework that will help you tie your analytics efforts back to the overall impact on the business.</p> <p>&nbsp;</p> <p>Join us live to find out how to:&nbsp;</p> <ul><li>uncover the context behind the data to make a better case for analytics</li><li>measure value of analytics and increase collaboration with stakeholders</li><li>navigate the analytics shift from support to business-critical function</li></ul></p><p><a href="http://video.accutics.com/analytics-is-not-an-island-how-to-1"><img src="http://video.accutics.com/64968569/82733705/eb2fea8c85cd078a00a7f7258f12f214/standard/download-8-thumbnail.jpg" width="75" height=""/></a></p> analytics ROI data quality marketing impact http://video.accutics.com/adobe-summit-2022-wrap-up-key-2 <p><p><br></p> <p>+200 sessions on customer journey analytics, data management, marketing optimization, as well as training workshops and industry expert talks from Eric Matisoff, Jennifer Kunz, Mo Gawdat are on the menu of this year's jam-packed Adobe Summit digital experience conference. That's a lot to take in.&nbsp;</p> <p>Don't worry - we've got you covered:&nbsp;</p> <p>Frederik Werner, Adobe Summit speaker, Adobe Analytics Champion and Digital Analytics Specialist at DHL, and Accutics' Kasper Rasmussen share and discuss their conference learnings to ease your FOMO.&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;</p> <p>Join this 45-min fireside session to get their highlights on customer journeys, marketing analytics, campaign tracking management and take a look into the future of data governance.</p></p><p><a href="http://video.accutics.com/adobe-summit-2022-wrap-up-key-2"><img src="http://video.accutics.com/64968556/74761529/ace4269b3337271c28e5cee1b3f665d5/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://video.accutics.com/photo/74761529 Thu, 24 Mar 2022 16:02:20 GMT Adobe Summit 2022 Wrap-Up: Key Analytics Takeaways & Trends +200 sessions on customer journey analytics, data management, marketing optimization, as well as training workshops and industry expert talks from Eric Matisoff, Jennifer Kunz, Mo Gawdat are on the menu of this year's jam-packed Adobe Summit digital experience conference. That's a lot to take in. Don't worry - we've got you covered: Frederik Werner, Adobe Summit speaker, Adobe Analytics Champion and Digital Analytics Specialist at DHL, and Accutics' Kasper Rasmussen share and discuss their conference learnings to ease your FOMO. Join this 45-min fireside session to get their highlights on customer journeys, marketing analytics, campaign tracking management and take a look into the future of data governance. +200 sessions on customer journey analytics, data management, marketing optimization, as well as training workshops and industry expert talks from Eric Matisoff, Jennifer Kunz, Mo Gawdat are on the menu of this year's jam-packed Adobe Summit... Accutics 53:27 <p><p><br></p> <p>+200 sessions on customer journey analytics, data management, marketing optimization, as well as training workshops and industry expert talks from Eric Matisoff, Jennifer Kunz, Mo Gawdat are on the menu of this year's jam-packed Adobe Summit digital experience conference. That's a lot to take in.&nbsp;</p> <p>Don't worry - we've got you covered:&nbsp;</p> <p>Frederik Werner, Adobe Summit speaker, Adobe Analytics Champion and Digital Analytics Specialist at DHL, and Accutics' Kasper Rasmussen share and discuss their conference learnings to ease your FOMO.&nbsp;&nbsp;&nbsp;</p> <p>&nbsp;</p> <p>Join this 45-min fireside session to get their highlights on customer journeys, marketing analytics, campaign tracking management and take a look into the future of data governance.</p></p><p><a href="http://video.accutics.com/adobe-summit-2022-wrap-up-key-2"><img src="http://video.accutics.com/64968556/74761529/ace4269b3337271c28e5cee1b3f665d5/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> Adobe Summit analytics trends