All right. Well, trust. Trust is always a funny thing. It's so easy to lose trust and it's hard to gain it. So you want trust right from the beginning. And the more people trust your data, the more they'll actually be willing to listen to you and not just do whatever they want, which I'm sure everyone has had to deal with. No matter what you show people, they're just going to do their preference. But if you are trying to build trust in your data, they'll take the time, walk people through the data when they have a question about why, Why is this data the way it is? I don't believe these numbers, you know, take the time, sit down with them, walk them through how those numbers got there and make sure that they understand. So when data comes out that they're not expecting, if you if you take that extra step to sit with them and go through it step by step and indicate that, yes, this is the data that that that you want, regardless of whether it's what you expect or want to see, you know, they'll trust it more because you took those those steps to to build that trust with your company. And the more trust you've built, the less you'll have to do that going forward. Because, you know, as you bring out numbers, they may not like it, but they know you've done your due diligence and and can actually use those numbers to make informed decisions.