Webinar
How Can Data Journalism Help You Trust Your Marketing Data
On-demand
“Back it up with data” has become the common mantra, yet many of us don’t fully trust the data we have at hand. Navigating numbers is challenging, as results are often misrepresented for effect or gain.
In this live session, Nicola Strand, Senior Digital Strategist at Vertic, and Accutics' Casper Noreen Frid will uncover what makes enterprises struggle with trusting data and what they can learn from effective data journalism.
We'll take the unconventional webinar path and pass the mic to you. Dive into the reasons behind distrust in data and learn:
- What immediate & long-term effects lack of data compliance has
- Why visualization and data storytelling are important
- How team synergies and culture impact data activation
Join the conversation to get the answers to what you've always wanted to know about commercial data handling, but were afraid to ask.
Nicola Strand
Nicola is a digital strategist who works to bridge the gap between marketing and analytics. With over ten years experience gained from both the client and agency worlds across a breadth of industries from media to tech to pharma, she is curious about the impact of data and the role it plays in both professional and personal worlds
Casper Noreen Frid
Casper is a Copenhagen-based digital strategist, and Global Enterprise Sales Manager at Accutics. He is responsible for moving global enterprises into a mindset that correlates the trends and the possibilities of today.