Webinar
How Campaign Data Anarchy Was Solved at UNSW
On-demand
Are you struggling with campaign data anarchy in your organization? Is unstructured marketing data a bottleneck for accurate media and budget allocation?
Join Adam Wanat - Marketing Analytics Lead at UNSW Sydney, Chris Byrnes - CEO and co-founder of the Australian digital agency Klyp, and Kristian Simonsen - Head of Sales at Accutics, to learn how campaign data chaos was solved for good at a higher education institution.
In this webinar, we'll help you gain confidence in your campaign data, and employ it more efficiently across your organization.
Why join:
- find out how a solid campaign data foundation helps decision-making
- learn how to collect, analyze, and use campaign data as part of your marketing strategy
- uncover how to use structured campaign data within Adobe Analytics as a competitive advantage
Adam Wanat
Adam has over 15 years of international digital marketing experience, the last decade being at The University of New South Wales (UNSW) in Sydney.
Adam is playing a leading role in the University’s accelerated momentum shift into data-driven digital marketing. He recalls calling Google by telephone to approve Search Ads during the early days of digital marketing.
Chris Byrnes
With qualifications in Multimedia, IT, Business, Marketing & Education; and over 19 years experience in the digital industry, Chris has an extensive knowledge and understanding of digital technology, marketing and creative which has led him speak at seminars, teach students and sit on boards. Chris has co-founded over 10 businesses, sits on many boards, invests in tech start-ups and volunteers his time with a number of not-for-profits and charity organisations. Most importantly he loves building cool shit!
Kristian Simonsen
Kristian has experience from successful startups like Trustpilot, Falcon.io, and Templafy. Kristian was part of building the sales teams and the processes leading to extreme growth. Kristian heads the sales team at Accutics and will be moderating this discussion.