Webinar
George Firican: Transform Your Marketing with Data Governance
On-demand
Transform Your Marketing with Data Governance
In this episode of Data Leaders, George Firican joins Casper to discuss the importance of data governance in marketing, and why those who have it under control outperform others in their industries.
The award winning data governance leader will share his insights from the +700.000 subscriber show on data governance; LightsOnData, where tangible insights and best practices are always approached from a hands on perspective.
Topic questions will include:
What Key metrics for data standardization are best used?
What are the common signs of failure in marketing data governance for companies?
How are marketing departments currently falling short in data governance?
What is AI ready marketing data, and how do you achieve it?
Overcoming the common challenges, what does it take?
What are the top strategies to make marketing data governance a priority?
Actionable advice you can use now
Join one of the year’s most exciting events! Sign up to get hands-on guidance on marketing data governance and bring your best questions - George will be answering them live in an open Q&A, helping you turn data into a strategic advantage.
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George Firican
Award Winning Data Governance Leader | DataVenger | Founder of LightsOnData | Podcast Host: Lights On Data Show | LinkedIn Top Voice 2024
George Firican is actively putting the lights on data. Recognized among the Top 5 Global Thought Leaders and Influencers in Big Data, Digital Disruption, and Innovation, and honored as a LinkedIn Top Voice, George blends deep expertise with a passion for making several data topics accessible and actionable. Through award-winning programs in data governance, data quality, and business intelligence, George's innovative strategies have garnered international acclaim. He works closely with organizations to elevate their data as a true asset, sharing his insights across social media, industry publications, and conferences. As the founder of LightsOnData.com, and the voice behind its YouTube channel and podcast, George continues to inspire and educate a global audience, all while keeping the lights on data.
Casper Noreen Frid
As VP of Growth, I am on a mission to showcase the competitive edge companies can gain from a creative mindset combined with data-informed decisions. Building a commercial setup, strategy, and culture grounded in these principles - and sharing the journey - is what drives me every day.