Webinar
Fun with Derived Fields - Customer Journey Analytics' Most Exciting New Feature
On-demand
Adobe Customer Journey Analytics is one of the hottest topics in the analytics industry. As the successor to Adobe Analytics, it offers a rich set of exciting new features and completely overhauled tools. One of those features is Derived Fields, which (according to some industry experts) holds a wealth of value for new and existing customers.
Join Derek Tangren and Eric Matisoff from Adobe, as well as Frederik Werner from Accutics in this fun and engaging session to learn all about Derived Fields and experience the excitement!
By attending this webinar, you will:
- Learn what Derived Fields in Customer Journey Analytics are and how they work
- Understand how you can use Derived Fields to improve on long-time favorite features of Adobe Analytics
- Discover some entirely new and exciting applications and use cases
Derek Tangren
Derek Tangren is a Product Manager for Adobe Analytics and Customer Journey Analytics. He currently collaborates with customers, engineers, designers, and product teams to understand customer’s business needs to then inform the direction for the Analytics roadmap in bringing new capabilities to Adobe’s digital marketing products.
Eric Matisoff
As the Evangelist for Data Science and Analytics at Adobe, I work with the best analytics products in the world and the best Adobe Analytics customers as well. My role at Adobe as an evangelist is to work with the analytics enthusiast. I’m here to help you better understand Adobe’s vision when it comes to data and analytics, to clear up any confusion that you may have about the Adobe Experience Cloud, and finally, to help spark and lead conversation about where our awesome industry is heading.
Frederik Werner
As a highly decorated industry expert, Frederik has successfully implemented digital analytics systems and strategies in companies of all shapes and sizes, regularly sharing his experiences at many events and conferences, as well as on the award-nominated blog Full Stack Analyst. He is a Solution Architect at Accutics and former Practice Lead Analytics for DHL, Germany.