Webinar
From data to action in higher education
On-demand
About the webinar
Designed for universities, this webinar will demonstrate how to harness marketing data for clearer measurement, stronger governance, and confident cross-channel investment decisions. In this environment, marketing data quality has become essential for making informed, impactful decisions.
Featuring an exclusive case study from the University of Phoenix, we will explore how structured data and a unified marketing taxonomy enable board-ready visibility, efficient reporting, and improved marketing performance.
This session blends strategic insight with practical application, equipping you with frameworks you can implement immediately to strengthen governance and drive measurable results.
Are you working outside of higher education but facing similar challenges around data, governance, and measurement? You’re absolutely welcome to join us too.
Agenda
- Welcome and introduction
- Understanding higher-ed marketing analytics: Common hurdles and the rising need for activation
Julianna Hauswirth, Senior Account and Product Marketing Manager, Accutics
Higher education marketing teams face increasing pressure to prove performance while navigating fragmented data, siloed platforms, and complex reporting structures. Measurement alone is not enough… activation is the true differentiator.
In this session, Julianna explores the most common analytics challenges universities encounter, from inconsistent campaign structures to disconnected channel insights. She will outline how establishing a strong data foundation and unified taxonomy enables clearer measurement, cross-channel alignment, and smarter investment decisions.
- From fragmented data to a unified language: Elevating marketing governance for measurable impact
Ramez Petrus, Director Marketing Analytics at University of Phoenix
Marketing data governance may not be the most glamorous function in the organization, but when budgets are under scrutiny and every optimization decision matters, it becomes mission-critical.
In this session, Ramez shares his journey from fragmented spreadsheets and manual copy-paste processes to building a unified marketing taxonomy that aligns teams, channels, and performance measurement. He will explore how establishing a shared data language through standardized naming conventions and cross-channel visibility transformed campaign execution and reporting.
- Wrap-up and roadmap for scale
Ramez Petrus
Ramez specializes in transforming performance data into strategic advantage. By leveraging advanced analytics and innovative approaches, he has helped elevate campaign measurement and effectiveness, driving meaningful impact across student acquisition and experience.
With a relentless focus on continuous improvement, Ramez blends deep data insight, a rigorous test-and-learn mindset, and the deployment of cutting-edge marketing technology to turn complex signals into measurable business growth.
Julianna Hauswirth
Julianna empowers brands to transform data into decisive action and measurable growth. By bridging product strategy and client success, she shapes positioning, messaging, and customer experiences that accelerate adoption and create lasting value.
With a sharp analytical lens and a deep understanding of market dynamics, she turns complex performance signals into clear strategic direction, helping organizations invest smarter and grow stronger.