Webinar
Data-Driven Attribution: A Step-By-Step Framework to Measuring Campaign Effectiveness
On-demand
Are you struggling to make attribution work for measuring campaign effectiveness?
You're not alone.
In this webinar, David Ellis - Founder & Managing Director at Station10, and Jimmy Felstead, Solution Architect at Accutics, will share a step-by-step framework to help you better assess how your paid media campaigns are performing and where to allocate your media budget. With the growing scale of marketing data and the potential of a cookieless future, the traditional multi-touch attribution models are getting difficult.
Join this webinar to:
- Gain a deeper understanding of the current attribution challenges and trends in the market
- Get access to a framework that will help you make the most of the marketing data that you have
- Learn how to apply a single-channel model to a multi-channel attribution environment
David Ellis
As the founder and managing director of Station10, David provides strategic advice for clients, partners, and colleagues, and helps guide the business and clients towards success. He has 25 years of experience in proving the value of multichannel analytics. Before starting Station10, he worked for over 14 years at multiple agencies including Syzygy and Conchango.
Jimmy Felstead
Jimmy helps you get the most from your data governance projects in his role at Accutics. With a background in programmatic & analytics, Jimmy joined Accutics from Station 10 where he was the Lead Consultant in charge of Insights & Optimisation projects, and before that he spent over 8 years with Adobe. He is Adobe Certified and has extensive experience in digital analytics, advertising, Adobe Experience Cloud, as well as a solid understanding of complex data systems and processes.
Lianda Meijer
Lianda is an Enterprise Account Executive at Accutics. Having worked for several years in different Danish SaaS companies and ultimately in bigger global tech she witnessed the importance of accurate measurement of marketing efforts. She is the webinar host, moderating the discussion between the speakers.