Data Leaders Series
Bradley Bedford - Adobe Summit 2023 Takeaway
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Hi, everybody! Brad Bedford here. I'm supporting the Adobe Analytics Champions program. I'm also supporting the Marketo Engage Champions Program, as well. I've been a former Marketo CSM for four years and now I'm an Adobe Customer. The biggest trend that I've seen at Summit this year has got to be the generative AI solution. We're calling it Firefly. It's kind of like a ChatGPT for the creation of images. So you type in like" flying pigs in outer space", it creates an image using that. And so it's going to be really, really great for creators. They're looking for some type of quick content to add to the website, landing pages, email templates, whatever it may be and then be able to apply that real quickly to talk to customers and engage with them on an individual basis and it's using Adobe Stock imagery. So it's like ChatGPT or other solutions that pull in the entire internet which could have 'not safe for work or inappropriate sources. This is all approved license material from illustrators and curators that Adobe has got partnerships with.