Most marketing reporting is built around numbers: impressions, clicks, leads, opportunities, and revenue. While these metrics show what happened, they do not always reveal the wider patterns, signals, and customer behaviours shaping future growth.

In this webinar, 3M and Accutics will explore how a connected campaign intelligence layer can help marketing teams move beyond fragmented reporting and develop a more meaningful view of the customer journey.

Attendees will gain practical insight into how consistent campaign naming, UTM structures, and a shared data language can connect data across the marketing tech stack to strengthen attribution, surface signals of future demand, and turn complex performance data into better-informed decisions.

Explore 3M’s journey to:

• Build a consistent campaign data foundation across global teams, business groups, and paid media channels

• Reduce reporting complexity and improving data quality at the point of campaign creation

• Strengthen attribution by creating clearer connections between marketing activity, engagement, opportunities, and revenue

• Look beyond lead-generation reporting to understand the wider audiences that are not yet ready to buy

• Turn fragmented performance metrics into a more meaningful story about demand creation, marketing impact, and future growth

Can’t join live? Register to receive the video on-demand after the session.